https://news.ketelle.co.uk/entities/novig Stories involving Novig, told neutrally, with how each side covers them. en-gb https://news.ketelle.co.uk/stories/sydney-sweeney-s-novig-stake-valued-at-2bn-after-sports-ad-debate https://news.ketelle.co.uk/stories/sydney-sweeney-s-novig-stake-valued-at-2bn-after-sports-ad-debate Fri, 02 Oct 2026 22:01:36 +0100 Entertainment Sports prediction platform Novig, in which actress Sydney Sweeney holds an equity stake, is reported to have risen in valuation from $500m to $2bn. Her nude-styled "Just Sports" ad drew criticism from athletes and columnists. (2 outlets: 0 left · 0 centre · 2 right)