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      <title>Morrisons launches flashing 'shop to light' shelf labels in more than 270 stores</title>
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      <pubDate>Fri, 13 Nov 2026 09:32:32 +0000</pubDate>
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      <description>Morrisons has added a feature to its More Card app that makes digital shelf labels flash magenta to help shoppers find products. The supermarket believes it is a UK first; the Daily Express also links electronic labels to dynamic-pricing concerns. (3 outlets: 1 left · 1 centre · 1 right)</description>
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