Ali G: Who Iz I? opens for a two-day cinema run amid mixed reviews, boycott calls and lawsuits
Sacha Baron Cohen's mockumentary Ali G: Who Iz I? had a two-day cinema release on Friday and Saturday, with some Israeli chains extending it. Coverage focuses on mixed reviews, a boycott campaign, participants who say they were duped, and one stooge who says he was in on the joke.
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The story, neutrally told
Right · 2Sacha Baron Cohen's mockumentary Ali G: Who Iz I? was released in cinemas on Friday for a two-day run, with a later release planned on Amazon's Prime Video. The Jerusalem PostRC “which was set for a two-day release on Friday and Saturday” Read at The Jerusalem Post ↗ Daily MailR “which released on Friday” Read at Daily Mail ↗ Right · 1The Jerusalem Post reported that Planet, Cinema City, Movieland, Rav-Chen and Hot Cinemas in Israel extended the release until Wednesday. The Jerusalem PostRC “have extended the release until Wednesday” Read at The Jerusalem Post ↗ Right · 2The film follows Ali G, whose HBO series was cancelled over 20 years ago, as he prepares for the birth of his first child with girlfriend Julie, played by Morgana Robinson, and goes to Los Angeles chasing a promised $3 million payment. The Jerusalem PostRC “HBO has agreed to pay him an additional $3 million” Read at The Jerusalem Post ↗ Daily MailR “as he prepares to welcome his first child with girlfriend Julie, played by Morgana Robinson, 44” Read at Daily Mail ↗
Mixed · 2Baron Cohen also plays other characters, including the ex-Mossad agent Col Erran Morad and a Berkeley professor, Dr Nira Cain-N'Degeocello, and the film stresses that people he meets in these guises were not in on it. The Jerusalem PostRC “an ultra-left, straight, white Berkeley professor who hates himself, Dr. Nira Cain-N'Degeocello” Read at The Jerusalem Post ↗ The GuardianLC “The film repeatedly stresses that both men were “not in on it”.” Read at The Guardian ↗ Mixed · 2The Jerusalem Post said the film says only Baron Cohen and Robinson were in on the joke, and that he faces lawsuits from participants who regret giving permission; the Guardian reported that Michael Aboud, chair of the El Paso county Republican party, has called Cohen a “liar” and a “pervert” and intends to sue. The Jerusalem PostRC “he is currently dealing with a few lawsuits from participants who don't find it funny” Read at The Jerusalem Post ↗ The GuardianLC “He has since called Cohen a “liar” and a “pervert” and expressed his intention to sue.” Read at The Guardian ↗ Left · 1Joshua Loudermilk, a 54-year-old aspiring actor from North Carolina, told the Guardian he recognised Baron Cohen early in the shoot but kept pretending to be a hard-right Maga sympathiser, hoping to trick the star; he said he took part mainly for money and welcomes the publicity. The GuardianLC “recognised star Sacha Baron Cohen early in the shoot but continued pretending to be a hard-right Maga sympathiser”““I want to use this to my benefit,” he says.” Read at The Guardian ↗
Left · 1Loudermilk said he signed a non-disclosure agreement he was not given a copy of, which he considers breached now that the film names him. The GuardianLC “Loudermilk considers any such terms breached now the film is out and mentions him by name: “It’s fair game.”” Read at The Guardian ↗ Right · 1The Daily Mail reported that Ali G, in a video on the character's Instagram account, pulled Noel Gallagher, 59, from his seat at a Saturday-night screening and mocked the Oasis reunion. Daily MailR “Sacha Baron Cohen comedy character Ali G left Noel Gallagher red-faced as he dragged him out of his seat at the cinema on Saturday night.” Read at Daily Mail ↗ Right · 1Reviews were mixed: the Daily Mail cited a 50 per cent critics rating on Rotten Tomatoes, four stars from The Times, and two stars each from the Guardian, Empire and the Telegraph. Daily MailR “earning a 50 per cent 'rotten' critics rating on reviews aggregator site Rotten Tomatoes”“The Times' Ed Potton awarding the film four stars” Read at Daily Mail ↗
Right · 1Before release, the media-monitoring platform NewsCord ran a campaign urging cinemas to refuse to screen the film over claims it perpetuates racist stereotypes; the UK Cinema Association's Phil Clapp said cinemas are not there to act as censors. Daily MailR “started a campaign urging cinemas around the world to refuse to screen the film”“They are not there to act as censors or arbiters of public taste.” Read at Daily Mail ↗ Right · 2Baron Cohen has said he revived Ali G because he is terrified of where society is headed and wants to show extremism on both sides; he told The Hollywood Reporter he is not surprised that prominent Jews are being targeted over the film. Daily MailR “'The fact that Ali G is outdated and problematic is the very reason I resurrected him.” Read at Daily Mail ↗ The Jerusalem PostRC “I'm not surprised that prominent Jews are being targeted.” Read at The Jerusalem Post ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- The Guardian led with an exclusive interview with a stooge who says he secretly played along, treating the film's claims about its participants with scepticism.
- Emphasis
- Loudermilk's account of recruitment through a Craigslist ad, payment and the shoot; Aboud's threat to sue.
- Leaves out or plays down
- Reviews, boycott campaign and Israeli release are not covered in this piece.
- Charged language
- “gravy train”“butt-gun”
- For example
-
“Joshua Loudermilk says suspicions first raised during filming by gun shaped like wearable plastic bottom” — The Guardian
“I want some George Soros money. I’ll pretend to be whatever.” — The Guardian
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right2 outlets
- Framing
- The Daily Mail treats the release as celebrity news and a review round-up, with the boycott campaign as backdrop; the Jerusalem Post reviews the film as political satire of both Left and Right, noting the Israeli release.
- Emphasis
- Gallagher stunt, critics' star ratings, the NewsCord campaign and Baron Cohen's defence (Mail); the Hebrew jokes, targets on both sides and Baron Cohen's comments on Jews being targeted (Jerusalem Post).
- Leaves out or plays down
- Neither mentions Loudermilk's claim of being in on the joke; the Mail does not mention lawsuits by participants.
- Charged language
- “sinister campaign”“useful idiots”“red-faced”
- For example
-
“a sinister campaign being launched amid claims the film and character are 'enforcing racist stereotypes'” — Daily Mail
“He recruits a few young, woke, useful idiots to help in his pursuit of Ali.” — The Jerusalem Post
What every side reports
- The film was released for a two-day cinema run starting Friday.
- Baron Cohen says he revived Ali G to expose prejudice and extremism on both sides of politics.
- Many people who appear in the film were not told it was a comedy.
Where accounts differ
-
Whether the film's targets were all unwitting
- Left
- The Guardian reports Loudermilk saying he was in on the joke but the film-makers did not realise, though the film says he was not.
- Right
- The Jerusalem Post says the film's claim that only Baron Cohen and Robinson were in on it was hard to believe, but participants did go along and some are now suing.
-
Quality of the film
- Right
- The Daily Mail lists polarised reviews, 50% on Rotten Tomatoes; the Jerusalem Post calls it an 'insane piece of performance art' that 'will hit harder than a thousand op-eds'.
-
Ali G: Who Iz I? has been released in cinemas
Reported- Reports 3
- The Guardian, Daily Mail, The Jerusalem Post
-
Ali G: Who Iz I? is a Sacha Baron Cohen film built on filming unwitting participants
Reported- Reports 3
- The Guardian, Daily Mail, The Jerusalem Post
Sacha Baron Cohen person
Says Ali G is 'outdated and problematic' and that is why he revived him, to expose prejudice amplified by social media and AI; frames boycott calls as part of a trend of Jews being silenced.
“'The fact that Ali G is outdated and problematic is the very reason I resurrected him.” — Daily Mail
“this is a trend of Jews being portrayed in certain ways and trying to be silenced.” — The Jerusalem Post
Joshua Loudermilk person
Says he recognised Baron Cohen and played along, hopes Cohen will laugh, and wants the publicity to launch a comedy acting career.
““I would hope Sacha would read this and laugh, like: ‘Hey, you got me!’” — The Guardian
Noel Gallagher person
Shown in an Instagram video from the Ali G account being pulled from his seat and mocked at a screening; no comment from him is quoted.
“In a video shared on the official Instagram account for Ali G, he shouted at Noel” — Daily Mail
UK and Ireland2 outlets
Guardian and Mail cover the film through participants' accounts, a celebrity stunt, reviews and the UK boycott campaign.
“Joshua Loudermilk says suspicions first raised during filming” — The Guardian
“Phil Clapp, head of the UK Cinema Association” — Daily Mail
The Guardian, Daily Mail
Israel1 outlet
Jerusalem Post reviews it as satire, notes the Hebrew jokes, local chains extending the run, and Baron Cohen's remarks on Jews being targeted.
“the sequence gives him the chance to use a little Hebrew” — The Jerusalem Post
The Jerusalem Post
Left1 article
-
Mixed Exclusive, lightly sceptical interview presenting a participant who says he fooled the film-makers.

Centre0 articles
No coverage yet.
Right2 articles
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Mixed Celebrity-stunt story padded with critic reviews and the boycott campaign, which it calls sinister.

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Hard-hitting Ali G is back, leading new group of idiots in 'Ali G: Who Iz I?'
Sympathetic Largely favourable review praising the film as political satire that skewers both Left and Right, with a note on Israeli screenings.
- 25 Oct 16:13 First The GuardianLC Ali G: Who Iz I? stooge says he was in on joke but didn’t tell Sacha Baron Cohen: ‘He’s not going to punk me. I’ll trick him’
- 25 Oct 17:00 +47m Daily MailR Sacha Baron Cohen's character Ali G leaves Noel Gallagher red-faced as he drags him out of his seat at the cinema and pokes fun at 'sad' Oasis reunion
- 25 Oct 20:44 +4h 31m The Jerusalem PostRC Hard-hitting Ali G is back, leading new group of idiots in 'Ali G: Who Iz I?'
Times are when each article was published, or when we first saw it if the outlet gave no time.
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