Skip to content
Bramble

Entertainment

Ali G: Who Iz I? to stream on Prime Video on 28 October after two-day cinema run

Sacha Baron Cohen's Ali G: Who Iz I?, released in cinemas on 23 October for a short run, will be available on Prime Video from Wednesday 28 October.

2 outlets · 1L · 1C · 0R First reported Account updated
Image: Digital Spy
Image: The Hollywood Reporter

1 / 2

The story, neutrally told

Mixed · 2Sacha Baron Cohen's film Ali G: Who Iz I? will stream on Prime Video from Wednesday 28 October, days after a very short cinema run. Mixed · 2The Hollywood Reporter says Amazon MGM Studios released the film for a two-day theatrical run beginning Friday; Digital Spy says it opened on 23 October for one weekend in UK cinemas. Centre · 1Digital Spy reports that Cohen, in character as Ali G, announced the streaming date in a clip on X, joking that at 89 minutes the film could be watched 161 times a day.

Mixed · 2The film is Cohen's feature directorial debut and a standalone story rather than a sequel to 2002's Ali G Indahouse; in it Ali G learns his girlfriend Julie (Morgana Robinson) is pregnant and travels to the United States. Left · 1The Hollywood Reporter says the theatrical strategy was designed to create a special experience and urgency, and that Amazon MGM did not report grosses for the weekend. Left · 1The Hollywood Reporter adds that, before release, an AI-generated email campaign asked theatre chains worldwide to boycott the film, though none backed the ban.

Mixed · 2Reviews are mixed: Digital Spy cites a 48% Rotten Tomatoes score and critics calling it Cohen's "most offensive project yet", while THR critic Frank Scheck found "plenty of laughs, to be sure, but many dead spots as well."

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
Industry-trade angle on the release strategy: a brief theatrical run followed quickly by streaming, placed in the context of Cohen's earlier films.
Emphasis
Amazon MGM's strategy, unreported grosses, the boycott email campaign, Cohen's defence of the character, and Borat Subsequent Moviefilm's direct-to-Prime release.
Leaves out or plays down
Does not give the Rotten Tomatoes score or the harsher critic quotes.
Charged language
“Brief Theatrical Stint”
For example
“The Who Iz I? theatrical strategy was designed to create a special experience and add urgency” — The Hollywood Reporter

Centre1 outlet

Framing
Consumer-entertainment angle led by Cohen's in-character streaming announcement, with a sceptical note on reception.
Emphasis
The announcement clip, cast and writers, and poor critical reception.
Leaves out or plays down
Does not mention the boycott email campaign or that grosses weren't reported.
Charged language
“meagre 48%”“most offensive project yet”
For example
“the movie has earned a meagre 48% on Rotten Tomatoes” — Digital Spy

Right0 outlets

No right outlet in our sources has covered this story yet.

Ask about this story

Loading…