Amazon's "About You" shopping-profile page goes viral after Threads posts

Mixed · 2A page in Amazon account settings that lists what the company infers about each shopper went viral on Threads after a user posted that Amazon assumed she "has flat buttocks" based on her purchases. 1 2 Right · 1Breitbart, citing Dexerto, says the post by fangirlinmegan drew more than a million views in under a day; she wrote that the page was "a page of assumptions that Amazon has made about me based on my purchases" and later guessed the conclusion came from a past purchase of "butt scrunch leggings". 2 Left · 1Other users then shared their own entries, including that they don't "trust people easily", "has no friends", "cusses when scared", "cannot keep real plants alive" and "treats cats as biological children". 1

Left · 1The Verge's reporter said most entries are fairly generic, and that their own profile (aquarium systems, coffee, video games) was accurate. 1 Right · 1According to Breitbart, citing Dexerto, Amazon rolled out the "About You" feature in May 2026, and the page sat largely unnoticed until shoppers began sharing it. 2 Right · 1Amazon says the information comes from shopping activity and is meant to personalise shopping and sharpen recommendations; the page can also include details customers entered themselves, such as interests, dietary preferences and sizing, and users can review and remove entries. 2

Left · 1To view it, select the account icon, go to "Your Account", choose "Your Shopping preferences", then scroll to "About You", where details can be edited or deleted. 1 Right · 1Breitbart adds that shared accounts can produce misleading profiles, noting that one of its editors' profile says he paints his nails because of his daughter's orders. 2