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Amazon in talks to buy AI startup Decart for about $7 billion, WSJ reports

The Wall Street Journal reported that Amazon is in talks to acquire Decart, an Israeli AI startup, in a deal valued at around $7 billion. Reuters could not immediately verify the report, and Amazon and Decart have not commented.

2 outlets · 0L · 1C · 1R First reported Account updated
Image: CNA
Image: The Jerusalem Post

1 / 2

The story, neutrally told

Mixed · 2Amazon is in talks to acquire the artificial intelligence startup Decart in a deal that could be valued at around $7 billion, the Wall Street Journal reported on Sunday 11 October, citing people familiar with the matter. Centre · 1Reuters could not immediately verify the report. Right · 1Amazon declined to comment outside regular business hours, and Decart did not respond to requests for comment.

Right · 1Decart is an Israeli startup. According to its website, its Lucy model, backed by Nvidia, can edit live video in real time, and it has also developed Oasis, a model that generates simulated environments to train and test robotics and autonomous-driving systems. Right · 1The Journal reported that PitchBook data valued Decart at nearly $4 billion in May, when it raised $300 million in a round led by Radical Ventures, with Nvidia joining as a new investor. Right · 1The Journal said a deal could happen soon if talks do not fall apart or another suitor emerges.

Right · 1Bloomberg News reported that Anthropic decided last month not to pursue an acquisition of Decart after due diligence; it had explored a potential $6 billion deal in August.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left0 outlets

No left outlet in our sources has covered this story yet.

Centre1 outlet

Framing
Short business-wire item relaying the WSJ scoop, with the caveat that it is unverified.
Emphasis
The deal size and the sourcing of the WSJ report.
Leaves out or plays down
Does not mention Decart's Israeli origin, its products, its valuation history or the earlier Anthropic talks.
For example
“Reuters could not immediately verify the report.” — CNA

Right1 outlet

Framing
Frames the story around the Israeli origin of the startup and its technology, in Reuters copy run by the Jerusalem Post.
Emphasis
Decart's products (Lucy, Oasis), funding history, valuation, and Anthropic's earlier abandoned approach.
Leaves out or plays down
Does not state that Reuters could not verify the report.
For example
“Amazon in talks to acquire Israeli startup, AI model that can edit live videos in real-time” — The Jerusalem Post