American Film Market adds Global Screen Economy Summit to its Nov. 10–15 programme
The American Film Market will hold an inaugural Global Screen Economy Summit on Nov. 10, part of an expanded 45-plus-session programme at the Fairmont Century Plaza in Los Angeles. It will cover consolidation, AI, the creator economy and a proposed federal production incentive.
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The story, neutrally told
Mixed · 2The American Film Market (AFM) is planning an inaugural Global Screen Economy Summit, a half-day forum on Nov. 10. The Hollywood ReporterLC “The half-day forum on Nov. 10 will include an opening keynote address by Jackie Brenneman” Read at The Hollywood Reporter ↗ DeadlineN “The American Film Market set an inaugural New Global Screen Economy Summit on opening day” Read at Deadline ↗ Mixed · 2AFM's 47th edition runs Nov. 10–15 at the Fairmont Century Plaza in Los Angeles. Deadline says it also spans AMC Century City 15 and The Pavilion. DeadlineN “AFM's 47th edition spans the Fairmont Century Plaza, AMC Century City 15 and The Pavilion.” Read at Deadline ↗ The Hollywood ReporterLC “The 47th edition, to run November 10 to 15” Read at The Hollywood Reporter ↗ Left · 1The Hollywood Reporter says the summit will open with a keynote from Jackie Brenneman, the new president and CEO of the Independent Film & Television Alliance (IFTA), which produces AFM. A second keynote will come from industry analyst Evan Shapiro. The Hollywood ReporterLC “an opening keynote address by Jackie Brenneman, the new president and CEO of The Independent Film & Television Alliance, which produces the AFM event” Read at The Hollywood Reporter ↗
Mixed · 2The summit is meant to address a business the Hollywood Reporter describes as upended by consolidation, AI and the creator economy. Deadline says it will also cover new IP sources and the evolving studio system, and will examine a proposed federal production tax incentive. The Hollywood ReporterLC “a fast-changing business upended by consolidation, AI and the creator economy” Read at The Hollywood Reporter ↗ DeadlineN “The new summit will also delve into the creator economy, new IP sources and the evolving studio system.” Read at Deadline ↗ Mixed · 2The overall programme has more than 45 sessions. Named speakers include Amy Baer of Artists Equity and Stuart Ford of AGC Studios. Panellists also come from UTA, CAA, the MPA, Alamo Drafthouse, Lionsgate and others. The Hollywood ReporterLC “over 45 sessions that includes informal conversations with Amy Baer, president of film and television at Artists Equity, and Stuart Ford” Read at The Hollywood Reporter ↗ DeadlineN “Panelists over the five days are from UTA, CAA, the MPA, Artists Equity, Alamo Drafthouse” Read at Deadline ↗ Mixed · 2Deadline says the Nov. 10 kickoff session is titled The New Federal Production Incentive: A Turning Point for U.S. Production. Speakers are Steven Paul and Scott Karol of SP Media Group and Josh Rogin, SVP of Federal Affairs at the MPA. The Hollywood Reporter describes the incentive as meant to help keep Hollywood film production in the U.S. DeadlineN “The kickoff session Nov. 10 is called The New Federal Production Incentive: A Turning Point for U.S. Production” Read at Deadline ↗ The Hollywood ReporterLC “a proposed federal production incentive to help keep Hollywood film production in the U.S.” Read at The Hollywood Reporter ↗
Left · 1Other sessions include The New Studio System, with executives from Angel Studios, Popular Demand Studios and Wesley Wang Media. The programme also has panels on film financing, The New Math of Independent Film, a "new IP value chain", audience building, and a resurgent horror market. The Hollywood ReporterLC “another session entitled The New Studio System, with execs from Angel Studios, Popular Demand Studios and Wesley Wang Media”“There's a panel on a "new IP value chain"” Read at The Hollywood Reporter ↗ Mixed · 2AFM House is new this year. Deadline says it will offer four days of conversations, presentations and live demos of emerging technologies. It will house the expanded AFM Innovation Hub, presented with Marché du Film's Cannes Next, and the North American debut of the Cinemas Club on the future of theatrical exhibition. The Hollywood Reporter adds sessions on alternative cinema content such as anime, concerts and faith programming, and on AI. DeadlineN “AFM House, which will feature four days of conversations, presentations and live demos of emerging technologies” Read at Deadline ↗ The Hollywood ReporterLC “alternative content for cinemas, including anime, concerts and faith programming, and another on artificial intelligence” Read at The Hollywood Reporter ↗ Mixed · 2Brenneman said in a statement that "nearly every part of our business is being reimagined" and that AFM is expanding to bring in new voices alongside its dealmaking core. The Hollywood Reporter notes AFM was reborn last year in Century City, and IFTA has signalled a refocus on how content is financed, produced and consumed. DeadlineN “nearly every part of our business is being reimagined. We're expanding AFM to bring new voices and perspectives into the conversation” Read at Deadline ↗ The Hollywood ReporterLC “After the AFM was reborn last year in Century City, IFTA has signaled its November market will refocus” Read at The Hollywood Reporter ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- The Hollywood Reporter leads with the market's strategic shift: a new summit on a business upended by consolidation, AI and the creator economy.
- Emphasis
- The industry upheaval, IFTA's refocus after last year's relocation to Century City, and session themes such as horror, alternative content and AI.
- Leaves out or plays down
- Does not give the AFM House details on the Innovation Hub, Cannes Next partnership or Cinemas Club, or the kickoff incentive session's speakers.
- Charged language
- “upended by consolidation, AI and the creator economy”“indie bazaar”
- For example
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“The indie bazaar, now held in Century City in November, is bringing industry players together to discuss a business upended by consolidation, AI and the creator economy.” — The Hollywood Reporter
Centre1 outlet
- Framing
- Deadline leads with the federal production tax incentive that the summit will examine.
- Emphasis
- The policy angle, the named speakers and organisations, and the AFM House additions (Innovation Hub, Cinemas Club).
- Leaves out or plays down
- Does not mention the Jackie Brenneman and Evan Shapiro keynote roles, or AFM's move to Century City last year.
- For example
-
“will examine a proposed federal production tax incentive” — Deadline
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- AFM will hold an inaugural summit on Nov. 10.
- AFM's 47th edition runs Nov. 10–15 at the Fairmont Century Plaza in Los Angeles.
- The programme has more than 45 sessions.
- Jackie Brenneman is president and CEO of IFTA, which produces AFM.
- A session will address a proposed federal production incentive.
American Film Market event
AFM, through IFTA CEO Jackie Brenneman, presents the expansion as a response to an industry in fundamental transformation, adding voices without displacing its dealmaking core.
“This complements the tremendous business and dealmaking activity at the heart of the Market” — Deadline
Left1 article
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American Film Market Plans New Global Screen Economy Summit For This Year
Neutral Trade-press preview framing the summit as a response to industry upheaval.

Centre1 article
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New AFM Summit To Explore Federal Production Tax Incentive
Neutral Announcement-style piece led by the federal production incentive and the speaker line-up.

Right0 articles
No coverage yet.
- 15 Oct 17:45 First The Hollywood ReporterLC American Film Market Plans New Global Screen Economy Summit For This Year
- 15 Oct 19:25 +1h 41m DeadlineN New AFM Summit To Explore Federal Production Tax Incentive
Times are when each article was published, or when we first saw it if the outlet gave no time.
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