Apate.ai deploys AI agents posing as victims to gather intelligence on scammers
Australian startup Apate.ai uses AI agents that pose as scam victims to keep fraudsters talking and collect details such as bank accounts and crypto wallets for banks and telecoms. It says its agents have wasted 17 years of scammers' time across 2.5 million conversations.
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The story, neutrally told
Centre · 2Apate.ai, an Australian startup founded in 2024 on research done at Macquarie University in Sydney, deploys AI agents that pose as innocent scam victims. TechCrunchN “Founded in 2024 on the basis of research done in Macquarie University in Sydney, the Australian startup deploys thousands of AI agents that masquerade as innocent victims.” Read at TechCrunch ↗ Gulf NewsN “The encounter eventually inspired research at Australia’s Macquarie University and the creation of Apate in 2024.” Read at Gulf News ↗ Centre · 2The agents can answer scam calls, reply to messages and emails, follow phishing links and join online groups, using different ages, accents, personalities and languages to keep scammers engaged. TechCrunchN “The agents can answer scam calls, respond to shady messages and emails, follow phishing links, and join social media groups to bait fraudsters.” Read at TechCrunch ↗ Gulf NewsN “Apate’s bots are designed to sound like ordinary people, using different ages, accents, personalities and languages” Read at Gulf News ↗ Centre · 2The company says its agents have wasted 17 years of scammers' time across 2.5 million conversations; Gulf News says the figures were shared with TechCrunch. TechCrunchN “The company says its fleet of agents has so far wasted 17 years of scammers’ time across 2.5 million conversations.” Read at TechCrunch ↗ Gulf NewsN “According to figures shared with TechCrunch, its agents have conducted 2.5 million conversations with suspected scammers.” Read at Gulf News ↗
Centre · 2While keeping scammers talking, the agents try to extract bank accounts, crypto wallets, phone numbers, malicious websites and the brands being impersonated, which Apate passes to customers such as banks, telecoms, government agencies and utilities to inform anti-fraud measures. TechCrunchN “bank accounts, crypto wallets, phone numbers, malicious websites, the brands they’re impersonating, and other details about the scams they’re running.” Read at TechCrunch ↗ Gulf NewsN “They then supply the information to banks, telecommunications companies and other customers to help them identify and disrupt scams.” Read at Gulf News ↗ Centre · 2The idea came from founder and CEO Dali Kaafar, who at a family picnic played along with a scam call for 44 minutes and realised that was time the scammer could not spend on a real victim. TechCrunchN “he decided to play dumb for the benefit of his kids and managed to keep the call going for 44 minutes.” Read at TechCrunch ↗ Gulf NewsN “Kaafar realised that every minute the scammer spent talking to him was time he couldn't spend contacting another potential victim.” Read at Gulf News ↗ Centre · 2Customers include Commonwealth Bank of Australia and TPG Telecom; co-founder and chief commercial officer Brad Joffe told TechCrunch that TPG has diverted nearly 590,000 calls to Apate's agents, that Commonwealth has seen a 76% drop in publicly reported scam losses, and that an unnamed Australian bank used outbound agents to disrupt 22 scam campaigns. TechCrunchN “Joffe said TPG has diverted nearly 590,000 calls to Apate’s agents, Commonwealth has seen a 76% drop in publicly reported scam losses, and an unnamed Australian bank the startup works with has used its outbound agents to disrupt 22 scam campaigns.” Read at TechCrunch ↗ Gulf NewsN “Apate says Australian telecommunications provider TPG has diverted nearly 590,000 suspicious calls to its AI agents.” Read at Gulf News ↗
Centre · 1Joffe said the agents run on both frontier models and Apate's own fine-tuned models, trained on past scammer conversations and Kaafar's research, and that customers get an insights portal and can assign agents specific missions such as obtaining a bank account number. TechCrunchN “Joffe said Apate uses both frontier models and its own fine-tuned models to power its agents and analysis.”“Customers can even assign these agents particular missions, such as obtaining a bank account number or crypto-wallet address.” Read at TechCrunch ↗ Centre · 2Apate raised $8.15 million in seed funding in August, bringing its total to just under $10 million according to Joffe, and plans to expand internationally, including a London office and a larger US presence; it is a finalist in the Startup Battlefield 200 at TechCrunch Disrupt. TechCrunchN “Apate raised $8.15 million in seed funding in August from Lobby Capital, OIF Ventures, Investible, Concept Ventures and Baobab Ventures.”“plans to spend the latest round on its product and international expansion, including opening an office in London and building a larger presence in the U.S.” Read at TechCrunch ↗ Gulf NewsN “The startup raised $8.15 million in seed funding in August and plans to expand internationally.” Read at Gulf News ↗ Centre · 1TechCrunch puts the company in the context of AI-enabled fraud, citing the FBI's receipt of more than 22,000 AI-related crime complaints in 2025, with about $893 million in losses. TechCrunchN “The FBI received more than 22,000 complaints of AI-related crimes in 2025, which resulted in about $893 million in losses.” Read at TechCrunch ↗
Centre · 2Apate says scammers sometimes swear at the bots, which it counts as a sign of frustration; the figures and customer results are the company's own claims and are not independently verified in the coverage. TechCrunchN “We track that as a sign of frustration and every swear word gets celebrated by us at Apate.” Read at TechCrunch ↗ Gulf NewsN “Apate says some scammers become frustrated and swear at the bots.” Read at Gulf News ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre2 outlets
- Framing
- Both outlets present Apate as a clever, upbeat reversal of scam-baiting, relying on the company's own figures. TechCrunch reports it as a Disrupt startup profile with funding and customer detail; Gulf News condenses TechCrunch's reporting.
- Emphasis
- The 17 years and 2.5 million conversations figures, the founder's 44-minute call, and customer results. TechCrunch adds funding investors, FBI loss figures and technology.
- Leaves out or plays down
- Neither outlet reports independent verification of the company's figures or any criticism, or discusses ethical or legal questions of bots deceiving people. Gulf News omits the 76% loss drop and 22 disrupted campaigns.
- Charged language
- “undercover”“the tables are turning”
- For example
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“Now, with AI growing increasingly capable, the tables are turning.” — TechCrunch
“Its approach turns a familiar problem on its head: instead of using AI to target victims, the technology occupies scammers and collects evidence of their methods.” — Gulf News
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Apate.ai is an Australian startup founded in 2024 from Macquarie University research.
- Its AI agents pose as victims to engage scammers and gather details.
- It reports 17 years of scammers' time wasted across 2.5 million conversations.
- TPG has diverted nearly 590,000 calls to its agents; Commonwealth Bank is a customer.
- It raised $8.15 million in seed funding in August.
Apate.ai organisation
Presents its agents as a proactive way to get scam intelligence before victims are harmed, and reports strong results with telecom and bank customers.
“We go to the scammer directly and get the information before anyone gets hurt,” — TechCrunch
“Apate claims its technology has helped clients identify fraud operations before customers lose money.” — Gulf News
North America1 outlet
TechCrunch covers it as a Disrupt startup profile with business and investor detail.
“Apate, one of the finalists at this year’s Startup Battlefield 200 at TechCrunch Disrupt” — TechCrunch
TechCrunch
Middle East1 outlet
Gulf News gives a shorter consumer-oriented summary built on TechCrunch's figures.
“According to figures shared with TechCrunch, its agents have conducted 2.5 million conversations with suspected scammers.” — Gulf News
Gulf News
Left0 articles
No coverage yet.
Centre2 articles
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Apate sends AI agents undercover to get scammed so they can gather fraud intelligence
Sympathetic Startup profile that relays company claims and executive quotes favourably, with fraud-trend context.

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AI bots waste 17 years of scammers' time on 2.5 million fake conversations
Sympathetic Short rewrite of the TechCrunch story with a headline on the time-wasting figure, repeating company claims.

Right0 articles
No coverage yet.
- 14 Oct 19:00 First TechCrunchN Apate sends AI agents undercover to get scammed so they can gather fraud intelligence
- 15 Oct 06:35 +11h 35m Gulf NewsN AI bots waste 17 years of scammers' time on 2.5 million fake conversations
Times are when each article was published, or when we first saw it if the outlet gave no time.
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