Apple names Steve Smith head of mergers and acquisitions, moves Adrian Perica to services
Apple has appointed insider Steve Smith to lead mergers and acquisitions, replacing Adrian Perica, who moves fully into the services division under Eddy Cue. The change is one of several management shifts under CEO John Ternus.
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The story, neutrally told
Mixed · 2Apple has appointed insider Steve Smith as head of mergers and acquisitions, according to a memo seen by Reuters on Thursday 8 October. CNAN “Apple appointed insider Steve Smith as head of mergers and acquisitions, while moving Adrian Perica to its services division, according to a memo seen by Reuters on Thursda” Read at CNA ↗ IJRRC “Apple has named longtime corporate-development executive Steve Smith as its new mergers and acquisitions chief” Read at IJR ↗ Mixed · 2Smith replaces Adrian Perica, who led the function for more than a decade and is described in the Reuters report as a 17-year veteran of Apple's M&A and corporate development function. IJRRC “replacing Adrian Perica, who led the function for more than a decade” Read at IJR ↗ CNAN “Perica, a 17-year veteran of Apple's M&A and corporate development function” Read at CNA ↗ Mixed · 2Smith will report to Chief Financial Officer Kevan Parekh. CNAN “Smith will report to Chief Financial Officer Kevan Parekh, the memo said” Read at CNA ↗ IJRRC “Smith will report to Chief Financial Officer Kevan Parekh” Read at IJR ↗
Mixed · 2Perica, who took oversight of iCloud, Fitness+ and News in 2023, will now dedicate his efforts entirely to the services leadership team and report to services chief Eddy Cue, the memo said. CNAN “Perica will now dedicate his efforts entirely to the services leadership team and report to Cue, the memo said” Read at CNA ↗ IJRRC “Perica remains in charge of iCloud, Fitness+ and News and reports to services chief Eddy Cue” Read at IJR ↗ Centre · 1In the memo, Cue wrote: "We have big plans for services and I'm thrilled to be getting more of Adrian's time." CNAN “"We have big plans for services and I'm thrilled to be getting more of Adrian's time," Cue wrote in the memo” Read at CNA ↗ Mixed · 2Apple is also promoting Carson Oliver to vice president of the App Store, reporting to Cue; Bloomberg News first reported the development, and IJR says Phil Schiller is stepping back from day-to-day leadership of the App Store. CNAN “The company is also promoting Carson Oliver to vice president of the App Store, according to Bloomberg News, which first reported the development earlier in the day” Read at CNA ↗ IJRRC “Apple is also promoting Carson Oliver to vice president of the App Store, reporting to Cue, as Phil Schiller steps back from day-to-day leadership.” Read at IJR ↗
Mixed · 2The moves are among the latest management changes under new CEO John Ternus. Apple did not immediately respond to Reuters' request for comment, and IJR reports that Perica is among executives who could eventually succeed Cue, though no succession decision has been announced. CNAN “which marks one of the latest management shifts under new CEO John Ternus” Read at CNA ↗ IJRRC “reports say Perica is among executives who could eventually succeed Cue, though no succession decision has been announced” Read at IJR ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre1 outlet
- Framing
- Straight Reuters-based report (carried by CNA) built around the internal memo, presenting the move as a reassignment of Perica to services and an insider appointment.
- Emphasis
- The memo's contents, Cue's quote, reporting lines, and Bloomberg's first report of the App Store promotion.
- Leaves out or plays down
- Does not mention Schiller stepping back or speculation about Cue's succession.
- For example
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“Apple appointed insider Steve Smith as head of mergers and acquisitions, while moving Adrian Perica to its services division, according to a memo seen by Reuters on Thursda” — CNA
Right1 outlet
- Framing
- Short brief casting the appointment as part of a wider "shake-up" under CEO Ternus, with a look ahead to possible succession at services.
- Emphasis
- Leadership churn, Schiller stepping back, and Perica as a possible eventual successor to Cue.
- Leaves out or plays down
- Omits Cue's memo quote and that Apple did not respond to a request for comment.
- Charged language
- “Shake-Up”
What every side reports
- Steve Smith has been named Apple's head of mergers and acquisitions.
- Adrian Perica moves to the services division, reporting to Eddy Cue.
- Smith reports to CFO Kevan Parekh.
- Carson Oliver is being promoted to vice president of the App Store.
- The change is among management shifts under CEO John Ternus.
Apple organisation
Apple did not immediately respond to Reuters' request for comment; its position comes through an internal memo.
“Apple did not immediately respond to a Reuters request for comment on the move” — CNA
Adrian Perica person
Moves to focus entirely on the services leadership team, reporting to Cue, after leading M&A for years.
“Perica will now dedicate his efforts entirely to the services leadership team and report to Cue, the memo said” — CNA
Left0 articles
No coverage yet.
Centre1 article
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CNAN ·
Apple names insider Steve Smith as new M&A chief, memo shows
Neutral Memo-based wire report focused on the reassignment and reporting lines.
Right1 article
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IJRRC ·
Apple Names Steve Smith M&A Chief in Latest Shake-Up Under Ternus
Mixed Frames the appointment as part of a broader management shake-up under Ternus and adds succession speculation.
- 8 Oct 18:54 First IJRRC Apple Names Steve Smith M&A Chief in Latest Shake-Up Under Ternus
- 8 Oct 20:20 +1h 26m CNAN Apple names insider Steve Smith as new M&A chief, memo shows
Times are when each article was published, or when we first saw it if the outlet gave no time.