Badenoch rejects 'nasty party' charge over Tory welfare plans at conference
On the BBC at the start of the Conservative conference in Birmingham, Kemi Badenoch rejected a suggestion that the party's welfare plans revive the 'nasty party' label, calling the Tories the 'common sense party'. The Mirror also stressed that she could not give figures for benefit cheating.
Updated (version 2). New coverage since the last version from GB News, The Guardian.
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The story, neutrally told
Mixed · 2Conservative leader Kemi Badenoch rejected suggestions that her party's welfare and prison policies mark a return to the 'nasty party' label, in an interview on the BBC's Sunday with Laura Kuenssberg on the first day of the Conservative conference in Birmingham. Daily MirrorL “Appearing on the BBC's Laura Kuenssberg on Sunday” Read at Daily Mirror ↗ Evening StandardN “Dismissing suggestions that her focus on cutting benefits and building more prisons signalled a return of the Conservatives as the so-called “nasty party”” Read at Evening Standard ↗ Mixed · 2Badenoch said: "It's the common sense party" and asked why, if the party had done so well the old way, it suffered such a terrible defeat in 2024. She also called herself "a classic old-school Conservative". Daily MirrorL “"It's the common sense party. Quite frankly if we were doing so well the old way then why did we have such a terrible defeat in 2024?” Read at Daily Mirror ↗ Evening StandardN ““I am a classic old-school conservative. I believe in common sense: people working hard and being rewarded for that effort.”” Read at Evening Standard ↗ Mixed · 2The question put to her cited colleagues' worries that tougher rules for young people on benefits and accusations of benefit cheating sound "quite 1980s" and recall Theresa May's 2002 'nasty party' warning. Badenoch replied that "Personal responsibility is not a 1980s idea" and that "The principles and the values never change". Daily MirrorL “Some of it sounds quite 1980s.” Read at Daily Mirror ↗ Evening StandardN ““Personal responsibility is not a 1980s idea.”” Read at Evening Standard ↗
Left · 1Recent Conservative proposals include axing benefits for some under-25s and pre-loaded cards for some claimants that would bar spending on alcohol, cigarettes and gambling, according to the Mirror. Daily MirrorL “proposed axing benefits for some under-25-year-olds while introducing pre-loaded cards for some claimants” Read at Daily Mirror ↗ Left · 1The Mirror reported that Badenoch could not say how many people she believed were cheating the benefits system, replying "I don't have exact figures for you" and that her team had done the research. It cited the most recent figures putting fraud-related overpayments at 2.2% in 2024-25, down 0.5 points on 2023-24. Daily MirrorL “"I don't have exact figures for you."”“overpayments in the benefits system due to fraud accounted for 2.2% in 2024-2025” Read at Daily Mirror ↗ Left · 1Badenoch said welfare should be "a safety net, not a lifestyle" and that the party looks after "those who can't look after themselves". Daily MirrorL “Welfare should be a safety net, not a lifestyle.” Read at Daily Mirror ↗
Centre · 1The party also unveiled a plan to end the childcare 'cliff edge' for parents earning over £100,000, giving all parents working 16 or more hours a week 30 hours of free care. It is estimated to cost £700 million a year, which party officials say could be funded by cutting the number of public servants at arms-length bodies. Evening StandardN “The policy is estimated to cost £700 million a year, which party officials say could be funded by cutting the number of public servants at arms-length bodies.” Read at Evening Standard ↗ Mixed · 2Badenoch indicated that people earning £1 million a year would still qualify but said the pledge targeted earners around the threshold. Asked about means-testing, she said the number of parents of very small children earning tens of millions of pounds is "negligible". Early Years Alliance chief executive Neil Leitch said it was right to question the eligibility criteria but called it disappointing that the proposal focuses on higher earners rather than disadvantaged families. Evening StandardN “Mrs Badenoch indicated people earning as much as £1 million a year would still be eligible” Read at Evening Standard ↗ Daily MirrorL “it is disappointing that this proposal focuses solely on widening access for those on higher salaries” Read at Daily Mirror ↗ Centre · 1The Evening Standard reported further announcements: tighter access to student loans for non-UK nationals, said to save £900 million a year, and blocking EU Settled Status claims the party says are being "abused". It also reported a pledge of 50,000 new prison places funded by cutting the overseas aid budget to £1 billion a year. Evening StandardN “The Tories have also pledged to deliver 50,000 new prison places by slashing the overseas aid budget to £1 billion a year”“a policy they say would save the taxpayer £900 million a year” Read at Evening Standard ↗
Mixed · 2Badenoch hinted to the Sunday Times that the party could cut or scrap inheritance tax, calling it "morally right" that people are not taxed twice, but said she would not announce tax cuts without showing how they would be paid for. Daily MirrorL ““I am not going to announce tax cuts unless we can show how we pay for them” Read at Daily Mirror ↗ Evening StandardN “describing the move as “morally right” in an interview with the Sunday Times” Read at Evening Standard ↗ Mixed · 2Badenoch said the party would keep the state pension triple lock despite doubts voiced by figures including Jeremy Hunt, Tom Tugendhat and Katie Lam, saying "our policy is to keep it". The Mirror noted that Prime Minister Andy Burnham told Labour's conference that Labour would reform the guarantee to fund a national care service. Daily MirrorL ““There are good people on all sides who have arguments about the triple lock, but our policy is to keep it,”” Read at Daily Mirror ↗ Evening StandardN “former chancellor Jeremy Hunt, shadow foreign secretary Tom Tugendhat and shadow housing secretary Katie Lam suggested it was unsustainable” Read at Evening Standard ↗ Centre · 1In lighter exchanges, Badenoch called Burnham the "cheesy uncle" and suggested voters see Badenoch as the "no-nonsense mum", after describing Reform UK leader Nigel Farage as a "grumpy grandpa". The Standard reported that the Tories trail Labour in the polls despite an uptick in Badenoch's personal approval, and that Badenoch said: "We are a new Conservative Party." Evening StandardN “Andy Burnham is the cheesy uncle.”“We are a new Conservative Party.”” Read at Evening Standard ↗
Right · 1In her conference speech in Birmingham, Badenoch launched a plan called The Right Way, drawing on the party's 1976 publication The Right Approach, which GB News said sets out her diagnosis of Britain's problems and the principles for a future Conservative government, including that "wealth must be created before it can be distributed" and that "freedom requires responsibility". GB NewsR “Central to that vision is a new plan, The Right Way, which sets out Mrs Badenoch's diagnosis of the problems facing Britain”““wealth must be created before it can be distributed” and that “freedom requires responsibility”” Read at GB News ↗ Centre · 1The Standard described The Right Way as a 95-page guide published on Sunday, which says there were failures in previous Conservative governments' approach to net zero, immigration and how Brexit was delivered, and says government should be strong in areas such as defence, borders, public order and the rule of law. Evening StandardN “In a 95-page guide to her political philosophy published on Sunday”“there were failures in the approach of previous Conservative governments to net zero, immigration and how Brexit was delivered” Read at Evening Standard ↗ Right · 1In the speech she said her aim to "renew" the party went beyond changing policies or removing members who had plotted against her, and she accused Keir Starmer of lacking a plan and said of Prime Minister Andy Burnham: "Andy Burnham doesn't have one either, and that is why I know the announcements he is making will all come to nought." GB NewsR ““Andy Burnham doesn't have one either, and that is why I know the announcements he is making will all come to nought.””“went beyond changing individual policies or removing members who had plotted against her” Read at GB News ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left2 outlets
- Framing
- Leads on Badenoch being 'grilled' and 'forced to fend off' claims of a return to the nasty party, and on her inability to give figures for benefit cheating.
- Emphasis
- Welfare cuts, the absence of fraud figures, the childcare giveaway for high earners and a critical response from the Early Years Alliance.
- Leaves out or plays down
- Omits the prison-places, student-loan and EU Settled Status announcements, the 'cheesy uncle' exchange and the The Right Way plan.
- Charged language
- “draconian welfare crackdown”“bungling Tory leader”
- For example
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“Kemi Badenoch has been forced to fend off claims the Tories are harking back to the nasty party-era with plans for a draconian welfare crackdown.” — Daily Mirror
Centre1 outlet
- Framing
- Leads on Badenoch's 'common sense' pitch and her dismissal of the nasty-party suggestion, as a conference-opening policy round-up.
- Emphasis
- The breadth of policy pledges, funding details, her personality comparisons with Burnham and Farage, the triple lock, polling context and The Right Way guide.
- Leaves out or plays down
- Does not report her lack of figures on benefit cheating, the fraud-rate statistics, or outside criticism of the childcare plan.
- For example
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“Dismissing suggestions that her focus on cutting benefits and building more prisons signalled a return of the Conservatives as the so-called “nasty party”” — Evening Standard
Right1 outlet
- Framing
- Reports Badenoch's day-one speech as a vision of renewal: a movement with clear principles and a blueprint, The Right Way, with attacks on Labour's lack of a plan.
- Emphasis
- Her principles, readiness for government, and contrast with Starmer and Burnham.
- Leaves out or plays down
- Does not mention the 'nasty party' question, the welfare crackdown, her lack of benefit-fraud figures or the childcare criticism.
- Charged language
- “blueprint”
- For example
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“vowed to transform the Conservative Party into a movement with clear principles as she unveiled her blueprint for the party's future” — GB News
What every side reports
- Badenoch appeared on the BBC's Sunday with Laura Kuenssberg on the first day of the Conservative conference in Birmingham.
- She rejected the 'nasty party' comparison, calling the Tories 'the common sense party' and citing the 2024 defeat.
- She said parents earning very high incomes could still get the proposed free childcare and that few such parents have very small children.
- She said the party would keep the state pension triple lock and hinted at cutting inheritance tax only if fiscally responsible.
Where accounts differ
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Whether the welfare agenda is credible or evidence-based
- Left
- The Mirror calls the plans a 'draconian welfare crackdown', describes Badenoch as 'bungling', and says she failed to back up her claim of cheating, citing figures that show fraud overpayments at 2.2%.
- Centre
- The Standard reports her 'common sense' pitch and policy detail without assessing the evidence on benefit fraud, and does not report the question on how many people cheat.
-
Badenoch presented the Conservatives as changed from the party that suffered defeat in 2024.
Reported- Supports 1
- Evening Standard
- Reports 2
- Daily Mirror, GB News
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Badenoch made personal responsibility a core Conservative principle.
Reported- Reports 3
- Daily Mirror, Evening Standard, GB News
Kemi Badenoch person
Presents the party as the 'common sense party' that has changed since 2024, says welfare should be a safety net and personal responsibility is not outdated, and says the party is keeping the triple lock.
““The principles and the values never change,”” — Evening Standard
“Welfare should be a safety net, not a lifestyle.” — Daily Mirror
Conservative Party party
Is using its Birmingham conference to set out policies on welfare, prisons, childcare and student loans to broaden its platform ahead of the next election, while trailing Labour in the polls.
“as they seek to broaden their platform for government ahead of the next general election” — Evening Standard
Left4 articles
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Kemi Badenoch grilled on return of Tory 'nasty party' with welfare crackdown
Critical Presents Badenoch as on the back foot over a harsh welfare agenda, stressing her lack of fraud figures and the cost of benefits to high earners.

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The GuardianLC · · Opinion
For Kemi, being the Nasty party is not toxic but a badge of honour | John Crace

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Daily MirrorL · · Opinion
'Tory conference exposes a familiar choice - sanctions for the poor, tax breaks for the rich'

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Daily MirrorL · · Opinion
KEVIN MAGUIRE: 'Kemi Badenoch’s tax cuts for the wealthy prove the Tories still put the rich first'

Centre3 articles
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Badenoch: Tories will be party of ‘common sense’ under my watch
Neutral Conference-opening round-up led by Badenoch's 'common sense' message, giving her quotes and policy details with little editorialising.

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Right1 article
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GB NewsR ·
Watch in full: Kemi Badenoch’s speech on day one of the Conservative Party conference
Sympathetic Presents the speech largely in Badenoch's own words as a renewal blueprint, with no challenge or counter-view.

- 4 Oct 10:34 First Daily MirrorL Kemi Badenoch grilled on return of Tory 'nasty party' with welfare crackdown
- 4 Oct 10:46 +12m Evening StandardN Badenoch: Tories will be party of ‘common sense’ under my watch
- 4 Oct 14:53 +4h 19m Evening StandardN Kemi Badenoch says Tories will be party of ‘common sense’ as party conference begins
- 4 Oct 16:08 +5h 34m Evening StandardN Tories will win the next election with new political bible, Badenoch claims
- 4 Oct 16:09 +5h 35m GB NewsR Watch in full: Kemi Badenoch’s speech on day one of the Conservative Party conference
- 4 Oct 18:13 +7h 39m The GuardianLC For Kemi, being the Nasty party is not toxic but a badge of honour | John Crace Opinion
- 4 Oct 19:01 +8h 27m Daily MirrorL 'Tory conference exposes a familiar choice - sanctions for the poor, tax breaks for the rich' Opinion
- 4 Oct 22:17 +11h 43m Daily MirrorL KEVIN MAGUIRE: 'Kemi Badenoch’s tax cuts for the wealthy prove the Tories still put the rich first' Opinion
Times are when each article was published, or when we first saw it if the outlet gave no time.