Badenoch opens Tory conference with 95-page "The Right Way" policy document
Kemi Badenoch opened the Conservative conference in Birmingham by publishing a roughly 95-page document, "The Right Way", and warning that "radical measures may be necessary". Shadow chancellor Andrew Griffith is due to set out deregulation plans on Monday.
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The story, neutrally told
Mixed · 2Conservative leader Kemi Badenoch opened her party's annual conference in Birmingham on Sunday by publishing a document called "The Right Way". Evening StandardN “The Conservative leader released an almost 100-page document on the first day of her party’s conference in Birmingham, with the title “The Right Way”.” Read at Evening Standard ↗ Daily MailR “Publishing a 95-page document called The Right Way” Read at Daily Mail ↗ Centre · 1In it she warned that "living standards have stalled" and that "regulation has accumulated faster than anyone can remove it"; she called it her "opening bid" and said "There will be more to come." Evening StandardN “She described the document as her “opening bid”, and added: “There will be more to come.”” Read at Evening Standard ↗ Centre · 1She said the Prime Minister, Andy Burnham, had "appeared to rule out a general election before 2029", adding "We shall see", and that the country might need "even more radical measures" to put things right. Evening StandardN ““The Prime Minister has appeared to rule out a general election before 2029. We shall see.” Read at Evening Standard ↗
Right · 1Burnham has said he will not call a snap election; the Daily Mail reported that senior Tories believe Labour is preparing for an early poll and that the party launched a "reset" to be ready for an election as soon as next year, with one Tory source telling the paper "we have to be ready". Daily MailR “Mr Burnham has said he will not call a snap election, saying Britain will next go to the polls in 2029 when Labour's current mandate expires.”“One Tory source told the Mail: 'It is absolutely clear that Burnham is preparing for a possible election and we have to be ready.'” Read at Daily Mail ↗ Mixed · 2Badenoch likened the document to The Right Approach, published in 1976 before Margaret Thatcher's 1979 victory, saying: "We governed for 18 years after that, because we started with the right foundations, and we are going to do the same again." Evening StandardN ““We governed for 18 years after that because we started with the right foundations – and we are going to do the same again,” Mrs Badenoch said.” Read at Evening Standard ↗ Daily MailR “Mrs Badenoch compared her new mission statement to The Right Approach, which was published under Mrs Thatcher in 1976” Read at Daily Mail ↗ Mixed · 2The document calls for restoring domestic North Sea production and says net zero taxes, subsidies and system costs make up around 40% of the cost of electricity in Britain; according to the Mail, it also criticises the last Tory government over immigration, Net Zero and Brexit planning, being "harsher" on past Tory failings than on Labour. Evening StandardN “She wrote that “net zero taxes, subsidies and system costs are estimated to make up around 40% of the cost of electricity in Britain”.” Read at Evening Standard ↗ Daily MailR “Mrs Badenoch conceded it was even 'harsher' on past Tory failings than it was on Labour.” Read at Daily Mail ↗
Centre · 1On Monday shadow chancellor Andrew Griffith is due to unveil economic policies he calls "the most ambitious deregulation project in a generation". Evening StandardN ““This will be the most ambitious deregulation project in a generation,” he is expected to say.” Read at Evening Standard ↗ Centre · 1Reported measures include scrapping the Future Homes Standard, replacing section 106 and the Community Infrastructure Levy with a single charge, abolishing Natural England and the Environment Agency and folding their functions into Defra, scrapping extended producer responsibility (which the party says would lift a £1.5 billion burden from businesses), and backing a third runway at Heathrow. Evening StandardN “Abolishing Natural England and the Environment Agency, taking their functions into the Department for the Environment, Food and Rural Affairs (Defra), would also feature in a future Conservative Party manifesto.”“Removing it could lift a £1.5 billion burden from businesses, the Conservatives have said.”“He will also back plans to build a third runway at London’s Heathrow Airport.” Read at Evening Standard ↗ Mixed · 2The Mail said the planning reforms would cut £50,000 off the price of a new home; the Standard noted that party researchers cited a 2023 Birmingham City Council document putting the added cost of low-carbon features for a detached home at £30,789, offset by estimated energy bill savings of £2,715 a year. Daily MailR “reforming planning to cut £50,000 off the price of a new home” Read at Daily Mail ↗ Evening StandardN “could increase the cost of building a detached home by £30,789.” Read at Evening Standard ↗
Right · 1The Mail also reported a policy blitz including 50,000 new prison places, expanded free childcare entitlement and a hint that inheritance tax could be scrapped, with Badenoch insisting the party will keep the pension triple lock. Daily MailR “including building 50,000 new prison places, expanding entitlement for free childcare – and hinting that inheritance tax could be scrapped.”“Mrs Badenoch also insisted the Tories will stick with the pension triple lock” Read at Daily Mail ↗ Right · 1On defence, Badenoch said "you cannot have social security without national security", answering Burnham's remark that national security "cannot come at the expense of social security"; the Mail said the party is committed to raising military spending to 3 per cent of GDP by 2030, funded mainly by welfare cuts. Daily MailR “'you cannot have social security without national security'.”“commitment to raising military spending to 3 per cent of GDP by 2030 funded mainly by cuts to welfare.” Read at Daily Mail ↗ Right · 1In interviews she called herself a "classic old-school Conservative", rejected the label "Badenochism" in favour of "Kemistry", and, asked whether welfare and aid cuts risked reviving a "nasty party" image, said: "It's the Common-Sense Party." Daily MailR “Asked if it risked reviving the Tories' 'nasty party' image, she told the BBC: 'It's the Common-Sense Party. That's what we're doing.” Read at Daily Mail ↗
Centre · 1Opponents responded: Labour chairwoman Bridget Phillipson said the Tories wanted to go back to a politics that let people down and had "completely failed at every turn" in 14 years; Liberal Democrat Treasury spokeswoman Daisy Cooper cited "fantasy-land financial pledges"; and Reform UK's Robert Jenrick said "The Tories are once again copying our policies". Evening StandardN ““The Tories had 14 years in government to grow our economy and help people get on the housing ladder, but they completely failed at every turn.””“Reform UK Treasury spokesman Robert Jenrick said: “The Tories are once again copying our policies.”” Read at Evening Standard ↗ Centre · 1Shadow energy secretary Andrew Bowie is expected to challenge an SNP policy blocking approval of nuclear power stations in Scotland, calling it a "Luddite approach". Evening StandardN ““The SNP’s Luddite approach is costing jobs in Scotland, harming our energy security and ending Scotland’s rich and powerful association with the nuclear industry,” he said.” Read at Evening Standard ↗ Right · 1In a Daily Mail sketch, Quentin Letts described a lighter-touch atmosphere in the hall, with around 500 activists at her speech, a drum kit on stage and a mock Bayeux Tapestry, and said Tory figures were "slightly terrified" of Badenoch. Daily MailR “They are all slightly terrified of her.”“The activists, maybe 500, jolted to their feet in fright and gave an ovation to this tiny figure in a trousersuit.” Read at Daily Mail ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre1 outlet
- Framing
- Policy-focused news report on the document and Griffith's forthcoming deregulation plans, with a long section of rival-party reaction.
- Emphasis
- Deregulation, housebuilding rules, planning, quango abolition, and the cost evidence for the Future Homes Standard; responses from Labour, Lib Dems and Reform.
- Leaves out or plays down
- Does not mention the prison places, childcare, inheritance tax or pension triple lock announcements, or defence spending commitments.
- For example
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“Kemi Badenoch has warned “radical measures may be necessary” at the next election” — Evening Standard
“On Monday, shadow chancellor Andrew Griffith will unveil the party’s economic policies.” — Evening Standard
Right1 outlet
- Framing
- Favourable account of a Tory 'reset' and 'common sense' blueprint ready for a possible snap election, plus a sketch portraying a formidable leader and a somewhat stolid conference.
- Emphasis
- Defence, welfare, law and order, borders, Badenoch's personal branding and jibes at Burnham and Farage; Tory fears of an early election.
- Leaves out or plays down
- Omits opposition party reaction and the cost evidence behind the housing proposals.
- Charged language
- “policy blitz”“welfare spongers”“war on red tape”“bloated benefits budget”“pocket neutron bomb”
- For example
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“Kemi Badenoch last night launched a 'reset' of the Conservative Party to get it battle-ready for an election as soon as next year.” — Daily Mail
“She is a pocket neutron bomb, a 5ft 4in raptor, an intellectual ankle biter” — Daily Mail
What every side reports
- Badenoch opened the Conservative conference in Birmingham on Sunday 4 October.
- She published a document called The Right Way, of about 95 pages, modelled on Thatcher-era The Right Approach (1976).
- Andrew Griffith is due to unveil economic and deregulation plans on Monday.
- Burnham has ruled out an early general election.
Where accounts differ
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Whether an election could come soon
- Centre
- Reports Burnham ruling out an early election and Badenoch saying 'We shall see'.
- Right
- Reports Tory high command believes Burnham is gearing up for a snap election within months, and that the party must be ready for one as soon as next year.
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Effect of planning reforms on new home prices
- Centre
- Cites a 2023 council document: low-carbon features add £30,789 to a detached home but save £2,715 a year in bills.
- Right
- Says reforms would cut £50,000 off the price of a new home.
Kemi Badenoch person
Presents the document as a reset to "common sense" Conservatism, an "opening bid" with more to come, and says the party must be ready from day one.
“Mrs Badenoch said her party would need “to be ready from day one, having already shown people what kind of government we are going to be”.” — Evening Standard
“'It's the Common-Sense Party. That's what we're doing.” — Daily Mail
Conservative Party party
Says it will set out plans "line by line" and pursue deregulation, with Tory sources saying it must prepare for a possible early election.
““We will set out our plans line by line – every bill, every regulation, every chapter.”” — Evening Standard
“'It is absolutely clear that Burnham is preparing for a possible election and we have to be ready.'” — Daily Mail
Left0 articles
No coverage yet.
Centre2 articles
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Kemi Badenoch pledges manifesto of ‘radical measures’
Neutral Straight report on the document and upcoming economic plans, with rival parties' reactions.

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Tories to unveil economic policies after Badenoch pledges ‘radical measures’
Neutral Updated version of the same report, leading with Griffith's forthcoming economic policies.

Right2 articles
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Daily MailR · · Opinion
Mixed Humorous sketch mixing admiration for Badenoch's presence with mockery of the conference atmosphere and a call for more generosity to rivals.

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Sympathetic Presents the document as a Thatcher-style 'common sense' reset and highlights Badenoch's attacks on Burnham.

- 5 Oct 00:01 First Evening StandardN Kemi Badenoch pledges manifesto of ‘radical measures’
- 5 Oct 01:16 +1h 16m Evening StandardN Tories to unveil economic policies after Badenoch pledges ‘radical measures’
- 5 Oct 02:20 +2h 19m Daily MailR QUENTIN LETTS: They're all slightly terrified of Kemi... a pocket neutron bomb, an intellectual ankle biter, a 5ft 4in raptor Opinion
- 5 Oct 02:22 +2h 22m Daily MailR Kemi's common sense blueprint: Unveiling policy blitz at party conference, she hails 'old school values' on economy, law and order and borders as the key to election victory
Times are when each article was published, or when we first saw it if the outlet gave no time.