Badenoch to tell Tory conference next election is a "battle for the soul of this nation"
Conservative leader Kemi Badenoch is expected to close the party's Birmingham conference by framing the next election as a "battle of ideas" with Andy Burnham's Labour, with the economy at the centre of her speech.
1 / 2
The story, neutrally told
Mixed · 2Kemi Badenoch, the Conservative leader, is expected to tell the party conference in Birmingham on Wednesday that the next general election will be a "battle for the soul of this nation. A battle of ideas", according to extracts of the speech released in advance. Evening StandardN “It will be a battle for the soul of this nation. A battle of ideas.” Read at Evening Standard ↗ City A.M.RC “In her main speech on Wednesday, Badenoch will say” Read at City A.M. ↗ Mixed · 2She will say the fight is one "that we have not seen in this country for more than half a century" and that it goes "to the very core of who we are and what kind of country we want to be". Evening StandardN “A fight that we have not seen in this country for more than half a century.” Read at Evening Standard ↗ City A.M.RC “a battle that goes to the very core of who we are and what kind of country we want to be.” Read at City A.M. ↗ Centre · 1The Evening Standard reports she will warn that "something is going to break" without better economic growth, saying "We are running out of money and running out of time to put it right". Evening StandardN “Unless we start creating more value, unless we start growing our economy, something is going to break.”“We are running out of money and running out of time to put it right,” Read at Evening Standard ↗
Mixed · 2She is expected to accuse Labour under Prime Minister Andy Burnham of wanting to "wind back the clock to failed ideas of the past", of believing "growth is created by politicians" and of presiding over a "tax doom loop"; City A.M. says she will argue taxes will rise under Burnham, who believes the "government knows best". Evening StandardN “wind back the clock to failed ideas of the past”“tax doom loop that is making us all poorer” Read at Evening Standard ↗ City A.M.RC “taxes will rise under Burnham, who believes that the “government knows best”” Read at City A.M. ↗ Mixed · 2Badenoch will present the Conservatives as "fighting again for the belief that what people earn belongs to them, not government" and will restate a "golden economic rule" that half of identified savings from policy changes goes to cutting the deficit. Evening StandardN “fighting again for the belief that what people earn belongs to them, not government.”“50p of every pound they expect to save through policy changes will go towards cutting the budget deficit” Read at Evening Standard ↗ City A.M.RC “re-iterate a commitment to allocate half of identified savings towards cutting the deficit” Read at City A.M. ↗ Centre · 1The Standard says the Tories have put the economy at the top of their conference agenda, focusing less on the "culture wars" of previous years, and that Badenoch published a booklet, The Right Way, on Sunday, inspired by a 1970s document on Thatcherism, which acknowledges failures by previous Conservative governments on net zero, immigration and Brexit. Evening StandardN “focusing less on the so-called “culture wars” that dominated previous years”“says there were failures in the approach of previous Conservative governments to net zero, immigration and how Brexit was delivered” Read at Evening Standard ↗
Mixed · 2Policy pledges announced at the conference include halving employer national insurance for workers aged 21 to 24 (City A.M. puts the cost at just over £2bn), scrapping the "mansion tax" on English properties worth more than £2 million, abolishing arm's-length bodies including the Environment Agency, and spending £10 billion over 10 years on a "Britannia Shield" air and missile defence system. Evening StandardN “Halving the rate of employer national insurance on earnings for workers aged between 21 to 24.”“Investing £10 billion over 10 years in a new “Britannia Shield”” Read at Evening Standard ↗ City A.M.RC “at a cost of just over £2bn for the government” Read at City A.M. ↗ Right · 1City A.M. adds that Tory officials are preparing for the possibility of an early election, that Badenoch warned in Tuesday interviews of a "hung parliament" if one were called, and that rumours suggest an inheritance tax announcement. City A.M.RC “she warned that the country would head for a “hung parliament” if an early election was called”“Rumours are also swirling that Badenoch will announce reforms to inheritance taxes.” Read at City A.M. ↗ Mixed · 2On polling, the Standard says the Tories are behind Labour and narrowly trailing Reform UK, while City A.M.'s latest City AM/Freshwater Strategy poll had Labour one point ahead of Reform UK and six points ahead of the Tories. Evening StandardN “behind Labour and narrowly trailing Reform UK in opinion polls” Read at Evening Standard ↗ City A.M.RC “Labour leading Reform UK by one point and the Tories by six points” Read at City A.M. ↗
Mixed · 2Political opponents have accused the Conservatives of "fantasy economics" by understating the cost of their plans, which the Tories say are fully funded; questions also remain over their commitment to the pension triple lock, which Burnham has pledged to adjust to help fund a National Care Service, with Badenoch saying it would be "difficult" to commit to reinstating it if Labour changed or scrapped it. Evening StandardN “Political opponents have accused the Conservatives of playing “fantasy economics””“said it would be “difficult” to commit to reinstating the policy” Read at Evening Standard ↗ City A.M.RC “Labour pledging to boost public services with the introduction of a National Care Service partly funded by reforms to the triple lock pension” Read at City A.M. ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre1 outlet
- Framing
- Previews the speech with extensive quotes, setting it against Labour's conference and the Tories' weak polling and policy record.
- Emphasis
- The 'something is going to break' warning, the Thatcher echo, the Right Way booklet, the list of conference pledges and criticism of the costings and triple lock stance.
- Leaves out or plays down
- Does not mention the hung parliament warning or early election preparations.
- Charged language
- “fantasy economics”“tax doom loop”“bloated debts”
- For example
-
“Political opponents have accused the Conservatives of playing “fantasy economics” by understating the cost of their plans” — Evening Standard
“Questions also linger over the Tories’ long-term commitment to the triple lock” — Evening Standard
Right1 outlet
- Framing
- Shorter preview focused on the election outlook and Badenoch's economic message, including the early election prospect.
- Emphasis
- Tory preparation for an early election, the hung parliament warning, tax cut pledges and City AM/Freshwater polling.
- Leaves out or plays down
- Does not mention the opponents' 'fantasy economics' criticism, the Right Way booklet or the full list of pledges.
- Charged language
- “government knows best”
What every side reports
- Badenoch is due to give the closing leader's speech at the Conservative conference on Wednesday.
- Extracts say she will call the next election a 'battle for the soul of this nation' and a 'battle of ideas'.
- The speech centres on the economy, tax and the deficit, with a pledge that half of identified savings go to deficit reduction.
- Labour under Andy Burnham is her main target, including over taxes and a planned National Care Service.
Kemi Badenoch person
Presents the election as a fight over ideas, with the Conservatives defending the principle that earnings belong to people and promising to live within the country's means while accusing Labour of higher taxes.
“The right way starts by living within our means.” — Evening Standard
“fighting again for the belief that what people earn belongs to them, not government” — City A.M.
Conservative Party party
Says its policies are fully funded and has put the economy first at conference, unveiling tax and defence pledges after its worst-ever defeat in 2024.
“which the Tories insist are fully funded” — Evening Standard
“suffering their worst-ever electoral defeat in 2024” — Evening Standard
Left0 articles
No coverage yet.
Centre1 article
-
Next election will be ‘battle for the soul of the nation’, Badenoch to say
Neutral Detailed speech preview that includes opponents' criticism and open questions on the Tories' costings and triple lock.

Right1 article
-
Badenoch says next election is ‘battle for the soul of this nation’
Neutral Concise preview stressing the early-election prospect, tax-cut expectations and polling.

- 6 Oct 22:00 First City A.M.RC Badenoch says next election is ‘battle for the soul of this nation’
- 6 Oct 22:00 First Evening StandardN Next election will be ‘battle for the soul of the nation’, Badenoch to say
Times are when each article was published, or when we first saw it if the outlet gave no time.