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Bellway warns Your First Home scheme could delay buyers and slow housing market

Housebuilder Bellway said the government's planned Your First Home equity-loan scheme, a revival of Help to Buy, is welcome but may make some buyers delay purchases until it launches. It reported higher revenue and completions for the year to July.

2 outlets · 0L · 0C · 2R First reported Account updated
Image: City A.M.
Image: Daily Mail

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The story, neutrally told

Right · 2Bellway, the FTSE 250 housebuilder, warned on 13 October that the government's planned Your First Home scheme, a revival of Help to Buy, could slow the housing market further in the near term by encouraging buyers to delay decisions. Right · 2Chief executive Jason Honeyman told shareholders the scheme has "the potential to provide meaningful support for first-time buyer demand", but that "the period ahead of its launch may influence the timing of purchasing decisions among some prospective customers". Right · 2The scheme, announced by Andy Burnham, is described as offering first-time buyers in England a 20 per cent equity loan towards a deposit of 2.5 per cent, with an initial interest-free period; housebuilders are still waiting for further detail on its scope, design and timing.

Right · 2Bellway called the scheme a "welcome development" but said it will not immediately solve the market slowdown, and, according to the Daily Mail, said it must go alongside further planning reform. Right · 2Honeyman said demand remains constrained by affordability pressures, with mortgage rates above prior-year levels and wider economic uncertainty; City A.M. linked high mortgage rates to the Iran war, while the Daily Mail cited planning delays, rising mortgage costs and broader economic challenges as feeding an "uncertain outlook". Right · 2For the year to the end of July, Bellway reported completions up 11 per cent to 9,695 homes and revenue of about £3.2bn (£3.16bn, up 13.4 per cent, per the Daily Mail), ahead of analyst expectations of £3.13bn.

Right · 2Profit figures differ between the two reports: City A.M. gave pre-tax profit up 22 per cent to £270m, while the Daily Mail gave underlying pre-tax profit of £305.7m, up 5.7 per cent and below forecasts. Right · 1The Daily Mail also reported that Bellway expects underlying operating margins to come under pressure from Middle East conflict-related costs, build cost inflation of three to four per cent this year, and 2027 build volumes of 9,000 to 9,400 homes. Right · 1Operating cash flow rose 36 per cent to £868.6m, allowing a £150m extension to the share buyback; shares rallied, along with Taylor Wimpey, Barratt Redrow and Persimmon, after having fallen more than 25 per cent in the year to date.

Right · 1Help to Buy was set up by then-Chancellor George Osborne in 2013 and ended in 2022; housebuilders had long sought its return, though some economists caution that supply-side issues from high building costs remain.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left0 outlets

No left outlet in our sources has covered this story yet.

Centre0 outlets

No centre outlet in our sources has covered this story yet.

Right2 outlets

Framing
Both outlets lead on Bellway's warning that the Labour-backed Help to Buy revival could delay buying, with Burnham's scheme as the subject; the Daily Mail adds planning reform and margin pressure.
Emphasis
City A.M. stresses the Iran war's effect on mortgage rates and economists' supply-side caveats; the Daily Mail stresses planning delays, cost inflation, lower 2027 volumes and a profit miss alongside the share rally.
Leaves out or plays down
City A.M. omits planning reform, 2027 volume guidance and the underlying profit miss; the Daily Mail omits the economists' supply-side caution and the 22 per cent profit figure.
Charged language
“Burnham's first-time buyer scheme”“lofty target”“soaring mortgage rates”
For example
“soaring mortgage rates caused by the Iran war put Brits off moving homes” — City A.M.
“warning current rules do not go far enough to meet Labour's lofty target of delivering 1.5million homes.” — Daily Mail

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