Black Bear plans one-night 4DX screenings of 'Wicker' on October 28
Black Bear announced a one-night 4DX event for 'Wicker' on October 28 after fans online campaigned for the format. The two outlets covering it give different release dates for the film.
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The story, neutrally told
Left · 2Black Bear announced on Wednesday 7 October that 'Wicker' will screen in 4DX for a one-night-only event on October 28. The Hollywood ReporterLC “revealed Wednesday that the romantic fantasy will be screening in 4DX for a one-night-only event on Oct. 28” Read at The Hollywood Reporter ↗ IndieWireLC “The screenings take place on October 28” Read at IndieWire ↗ Left · 24DX seats move and are equipped with effects including motion, water, wind, scents and vibration; IndieWire counts 21 different effects. IndieWireLC “it’s not just a seat that jostles around but is equipped with 21 different effects including motion, water, wind, scents, and yes, vibration” Read at IndieWire ↗ The Hollywood ReporterLC “synchronized environmental and physical effects, including motion, vibration, water and scents” Read at The Hollywood Reporter ↗ Left · 1IndieWire says Black Bear and 4DX expect screenings at roughly 60 locations in the U.S. at the time of writing. IndieWireLC “At time of writing, Black Bear and 4DX are expecting screenings at roughly 60 locations in the U.S.” Read at IndieWire ↗
Left · 2Both outlets say the event followed fan demand: the film became a viral sensation online, and fans campaigned for it to play in the immersive format. The Hollywood ReporterLC “the film became a viral sensation with fans who believe it will be a raunchy experience and campaigned for it to play in the immersive format” Read at The Hollywood Reporter ↗ IndieWireLC “social media had some fun with the idea that this movie might be really fun if it played in 4DX” Read at IndieWire ↗ Left · 2David Spitz, Black Bear's head of U.S. theatrical distribution, said audiences 'started asking to experience it in 4DX' from the moment the trailer landed, and that the format gives 'audiences exactly what they asked for'. The Hollywood ReporterLC “they started asking to experience it in 4DX,” David Spitz, head of U.S. theatrical distribution for Black Bear” Read at The Hollywood Reporter ↗ IndieWireLC “giving audiences exactly what they asked for” Read at IndieWire ↗ Left · 1Directors Eleanor Wilson and Alex Huston Fischer also commented. Wilson said the team was surprised by how much 4DX enhances the film, and Fischer said they first thought it was a joke. Paul Kim, COO of 4DX parent company CJ 4DPLEX, said the film's world allows unexpected use of motion and environmental effects. IndieWireLC ““We were surprised how much 4DX enhances the experience of watching our film,” co-director Eleanor Wilson said in a statement.”““We thought this was a joke. But now it’s real. And it’s spectacular,” added co-director Alex Huston Fischer.”“said Paul Kim, COO of CJ 4DPLEX” Read at IndieWire ↗
Left · 2The film stars Olivia Colman as a fisherwoman who has a local basket weaver (Peter Dinklage) craft her a husband (Alexander Skarsgård), with Elizabeth Debicki also in the cast. The Hollywood Reporter says it is based on Ursula Wills' short story 'The Wicker Husband', and IndieWire notes it came out of Sundance. The Hollywood ReporterLC “based on Ursula Wills’ short story The Wicker Husband, follows a fisherwoman (Olivia Colman) who commissions the local basketmaker (Peter Dinklage) to weave her a husband (Alexander Skarsgård)” Read at The Hollywood Reporter ↗ IndieWireLC ““Wicker” stars Colman and Skarsgård along with Peter Dinklage and Elizabeth Debicki.” Read at IndieWire ↗ Left · 2The outlets disagree on the release date: IndieWire says the film opens October 30, while The Hollywood Reporter says it hits theaters October 23. IndieWireLC “before the film opens on October 30” Read at IndieWire ↗ The Hollywood ReporterLC “Wicker hits theaters on Oct. 23.” Read at The Hollywood Reporter ↗ Left · 1IndieWire adds that Black Bear is still an upstart distributor that could use a hit, noting that 'Christy' and 'The Rivals of Amziah King' struggled in theaters. IndieWireLC “Black Bear, which is still an upstart distributor, could use a box office hit.” Read at IndieWire ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left2 outlets
- Framing
- Both lean-left trade outlets treat the event as a playful fan-driven marketing story. IndieWire's tone is irreverent and innuendo-heavy; The Hollywood Reporter is lighter and quotes fan jokes from X.
- Emphasis
- Fan demand, the sexual humour around the film, Black Bear's statements and the 4DX effects. IndieWire adds Black Bear's box-office struggles and slate.
- Leaves out or plays down
- The Hollywood Reporter gives no number of locations or the CJ 4DPLEX and director quotes. IndieWire does not mention the source short story. The outlets differ on the release date.
- Charged language
- “Horny Fans”“bawdy comedy”“raunchy experience”
- For example
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“heard all you freaks and is planning a special one-night-only event” — IndieWire
“Looking to immerse yourself in the wicker husband? Now you can.” — The Hollywood Reporter
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Black Bear announced a one-night 4DX event for 'Wicker' on October 28.
- The event followed online fan demand for a 4DX showing.
- David Spitz of Black Bear said audiences asked for the format.
- The cast includes Olivia Colman, Alexander Skarsgård, Peter Dinklage and Elizabeth Debicki.
Where accounts differ
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Release date of 'Wicker'
- Left
- IndieWire says it opens October 30; The Hollywood Reporter says October 23.
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Black Bear's role
- Left
- IndieWire calls Black Bear the distributor; The Hollywood Reporter calls it the production company behind the film.
Black Bear organisation
Black Bear presents the event as a response to audience requests, saying 4DX lets it lean into what makes the film special.
“4DX gives us a chance to lean into everything that makes it special, while giving audiences exactly what they asked for.” — The Hollywood Reporter
Left2 articles
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One-Night Only Screenings of ‘Wicker’ in 4DX Will Let Horny Fans Feel Every Creak and Splinter
Celebratory Jokey, innuendo-laden announcement piece that quotes executives and directors and notes Black Bear's need for a hit.

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Alexander Skarsgard’s ‘Wicker’ Gets Immersive With 4DX Screening Event
Sympathetic Short, light announcement that stresses the viral fan campaign and includes playful fan reactions from X.

Centre0 articles
No coverage yet.
Right0 articles
No coverage yet.
- 7 Oct 20:00 First IndieWireLC One-Night Only Screenings of ‘Wicker’ in 4DX Will Let Horny Fans Feel Every Creak and Splinter
- 8 Oct 00:09 +4h 10m The Hollywood ReporterLC Alexander Skarsgard’s ‘Wicker’ Gets Immersive With 4DX Screening Event
Times are when each article was published, or when we first saw it if the outlet gave no time.