Bose launches $99 wired USB-C noise-cancelling earbuds, shipping October 15
Bose announced wired noise-cancelling earbuds at $99, its first new wired headphones since 2015 according to Wired. Preorders open now and shipping starts October 15.
1 / 2
The story, neutrally told
Bose has announced wired noise-cancelling earbuds priced at $99. WiredLC “The new $99 Bose Noise Cancelling Wired Earbuds come to the market” Read at Wired ↗ ZDNETN “the earbuds will hit shelves on Oct. 15 for $99.” Read at ZDNET ↗ Wired describes them as the first new wired headphones from the brand since 2015. WiredLC “the first new wired headphones from the brand since 2015” Read at Wired ↗ Preorders open on launch day, and the earbuds ship on October 15 in black, white and a limited-edition mint colour. WiredLC “they start shipping October 15. You can preorder starting today at Bose and Best Buy.” Read at Wired ↗ ZDNETN “My Bose members can preorder the Noise Canceling Earbuds today” Read at ZDNET ↗
Bose's consumer audio president, Raza Haider, said the company noticed wired earbuds among students, and that the product took about eight or nine months from idea to final product. WiredLC “Launching them, from idea to final product, took the company around eight or nine months, said Haider.” Read at Wired ↗ ZDNET reports that Bose says the earbuds use four microphones for noise capture and cancellation, plus a dedicated microphone on the remote for voice. ZDNETN “the new earbuds are fitted with four microphones for environmental noise capture and cancellation” Read at ZDNET ↗ They connect by USB-C using USB Audio Class 2, output at 24-bit/48kHz, and draw power from the connected device, so they need no charging. ZDNETN “output remains fixed at 24-bit/48kHz for high-quality listening”“draw power from the connected source device, even with noise cancellation on” Read at ZDNET ↗
They offer Quiet, Aware and ANC-Off modes and have an IPX4 water-resistance rating. ZDNETN “Bose’s Quiet, Aware, and ANC-Off modes”“IPX4 water resistance rating” Read at ZDNET ↗ Wired's reviewer, using a late-stage prototype for four days, called it an impression rather than a full review. They found the sound and noise cancelling better than cheaper wired pairs such as Apple EarPods. WiredLC “they’re technically a late-stage prototype, not the final product, so this is more of an impression than a full review”“the Bose earbuds leapfrog cheaper wired pairs (like Apple EarPods) in sound quality” Read at Wired ↗ The same reviewer disliked the heavy in-line control panel, which adds cable tension, and said the thick cable tangles in the pouch. WiredLC “The cable tension it adds is annoying” Read at Wired ↗
Every sentence links to the reporting it rests on.
Left1 outlet
- Framing
- Hands-on impressions tied to a wired-earbud trend among teens and Gen Z, with pros and cons.
- Emphasis
- Simplicity, sound versus cheap wired pairs, the trend, fast development, and drawbacks of the control panel and cable.
- Leaves out or plays down
- Technical specifications such as USB Audio Class 2, the microphone count and the IPX4 rating.
- Charged language
- “a godsend”“leapfrog”
Centre1 outlet
- Framing
- Product-announcement rundown of features and specs, drawn largely from Bose's press release.
- Emphasis
- Modes, microphones, USB-C audio details, colours and IPX4 rating.
- Leaves out or plays down
- Any hands-on testing or criticism, and the teen-trend and 2015 context.
- Charged language
- “famed sound quality”
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Priced at $99
- Shipping/on sale October 15, with preorders opening on announcement
- Available in black, white and limited-edition mint
- Wired earbuds with noise cancelling and an in-line remote
Bose organisation
Bose presents the earbuds as answering demand for wired earbuds, with its sound and noise cancelling but without batteries or Bluetooth, and says it can now develop products faster.
“Bose has been working toward enabling faster, more efficient production to accelerate new product launches” — Wired
“Bose aims to appease a different kind of fan by introducing a new product category” — ZDNET
Left1 article
-
WiredLC ·
Bose Launches New Wired Earbuds After More Than a Decade
Mixed Early hands-on impressions of a trend-driven launch, mostly positive with noted drawbacks.

Centre1 article
-
ZDNETN ·
Bose’s new wired earbuds aim for the same great sound and ANC – no charging needed
Neutral Feature-and-spec rundown based on Bose's press release, with a favourable description of the brand.

Right0 articles
No coverage yet.
- 28 Sep 14:00 First WiredLC Bose Launches New Wired Earbuds After More Than a Decade
- 28 Sep 17:15 +3h 15m ZDNETN Bose’s new wired earbuds aim for the same great sound and ANC – no charging needed
Times are when each article was published, or when we first saw it if the outlet gave no time.