Bradley Cooper to play Duke in Paramount's G.I. Joe film directed by Danny McBride
Bradley Cooper is set to star as Duke in Paramount's new live-action G.I. Joe film, which Danny McBride is directing and co-wrote. Deadline and The Hollywood Reporter cite the casting as a boost to Paramount's franchise slate.
Updated (version 2). New coverage since the last version from Collider, Variety.
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The story, neutrally told
Bradley Cooper is set to star as Duke, the leader of the military unit, in Paramount Pictures' new G.I. Joe film, based on the Hasbro toy line. DeadlineN “Bradley Cooper is set to star as the leader the military unit in the latest film based on the Hasbro toy line.” Read at Deadline ↗ The Hollywood ReporterLC “Cooper will play Duke, the nominal leader of the Joes.” Read at The Hollywood Reporter ↗ Deadline reported the casting as an exclusive citing sources. Screen Rant said the studio had officially announced it. DeadlineN “EXCLUSIVE: Danny McBride and Paramount Pictures has found their Duke” Read at Deadline ↗ Screen RantN “The studio has officially announced that Bradley Cooper has scored the role” Read at Screen Rant ↗ Danny McBride, creator of HBO's The Righteous Gemstones, is directing. He also wrote the script with Jeff Fradley and John Carcieri. The Hollywood ReporterLC “He also wrote the script, along with Jeff Fradley and John Carcieri.” Read at The Hollywood Reporter ↗ DeadlineN “is also writing the screenplay with Jeff Fradley and John Carcieri.” Read at Deadline ↗
Variety described the film as McBride's first major directing effort, after the pilot of HBO's The Righteous Gemstones and a few episodes of Vice Principals. Collider said he is a longtime franchise fan who earlier pitched a movie centred on the Dreadnoks. VarietyLC ““G. I. Joe” marks McBride’s first major directing effort.” Read at Variety ↗ ColliderN “McBride is a longtime fan of the franchise; he previously pitched a movie focusing on the Dreadnoks” Read at Collider ↗ Deadline said McBride won the job after being one of a handful of pitches Paramount considered earlier this year. It said Cooper topped his wish list, and negotiations began in recent weeks after Cooper read the script and met McBride. DeadlineN “he was one of a handful of pitches Paramount was looking at earlier this year”“negotiations began in recent weeks” Read at Deadline ↗ Cooper and McBride have worked together before. Cooper appeared in an episode of The Righteous Gemstones. DeadlineN “he famously has told the story of how he got the Oscar-nominee to do a guest role in his HBO series The Righteous Gemstones” Read at Deadline ↗ The Hollywood ReporterLC “He worked with McBride previously when he appeared in episode of Gemstones.” Read at The Hollywood Reporter ↗
Collider said Cooper played Elijah Gmestone in the Gemstones season-four premiere, and had a cameo in Hasbro's 2023 Dungeons & Dragons: Honor Among Thieves. ColliderN “Cooper previously worked with McBride on the fourth-season premiere of The Righteous Gemstones”“he had a memorable cameo as a halfling in 2023's Dungeons & Dragons: Honor Among Thieves” Read at Collider ↗ Plot details are under wraps. Deadline said the film is a reimagining of the franchise and is uncoupled from a previous Transformers crossover that is no longer in development. DeadlineN “Plot details are under wraps, but it will be a reimagining of the G.I. Joe franchise.” Read at Deadline ↗ The Hollywood ReporterLC “Little is known about the new take on the Hasbro property” Read at The Hollywood Reporter ↗ Variety said Paramount confirmed the film has been "uncoupled" from the Transformers franchise, a crossover teased at the end of 2023's Transformers: Rise of the Beasts. Collider said Chris Hemsworth had been slated to play Duke in that crossover. VarietyLC “Paramount also confirmed that “G.I. Joe” has been “uncoupled” from the “Transformers” franchise.” Read at Variety ↗ ColliderN “He was also slated to be played by Chris Hemsworth in a film that would cross over G.I. Joe with the Transformers, but it is no longer in development.” Read at Collider ↗
Collider quoted McBride as saying earlier this year that the film follows Duke and other Joes in Springfield, a town in the comics that is secretly all Cobra. ColliderN “there's that town in the comics, Springfield, which is a town that's secretly all Cobra, and so that is where our film takes place.” Read at Collider ↗ Lorenzo di Bonaventura, Mark Vahradian and Zev Foreman are producing for Hasbro Entertainment. Range Media represents Cooper. The Hollywood ReporterLC “Producing are Lorenzo di Bonaventura, Mark Vahradian and Zev Foreman of Hasbro Entertainment.” Read at The Hollywood Reporter ↗ DeadlineN “Cooper and McBride are both repped by Range.” Read at Deadline ↗ The Hollywood Reporter noted that Channing Tatum played Duke in G.I. Joe: Rise of Cobra (2009) and G.I. Joe: Retaliation (2013), both released by Paramount. The Hollywood ReporterLC “The character was played by Channing Tatum in the live-action movies G.I. Joe: Rise of Cobra and G.I. Joe: Retaliation” Read at The Hollywood Reporter ↗
Both trade outlets place the film in Paramount's push to develop existing franchises. The Hollywood Reporter credits new owner David Ellison, while Deadline credits co-chairs Josh Greenstein and Dana Goldberg. The Hollywood Reporter said Cooper's casting suggests this may be the first of those projects to reach cameras. The Hollywood ReporterLC “under new owner David Ellison, has been ramping up development of major IP and brands”“the project may be the one that gets before cameras and presumably theaters first” Read at The Hollywood Reporter ↗ DeadlineN “Growing Paramount's franchises is a key pillar of the slate strategy set forth by Co-Chairs Josh Greenstein and Dana Goldberg” Read at Deadline ↗ Deadline said Cooper's schedule includes directing and starring opposite Margot Robbie in the Ocean's prequel, which is in production in Europe. The Hollywood Reporter called G.I. Joe a rare IP play for him, after his recent directing work on Maestro and Is This Thing On? DeadlineN “The film is currently in production in Europe.” Read at Deadline ↗ The Hollywood ReporterLC “G.I. Joe is a rare IP play for Cooper” Read at The Hollywood Reporter ↗ Variety said Cooper is directing the Ocean's 11 prequel, in production, and starring with Margot Robbie and Monica Barbaro. It listed other Paramount franchise projects, including a Days of Thunder sequel, a World War Z sequel and Sonic the Hedgehog 4. VarietyLC “Cooper is directing the project and starring alongside Margot Robbie and Monica Barbaro.”“The studio also has a “World War Z” sequel, a new “Paranormal Activity” film with James Wan, a new “Star Trek” project, “Sonic the Hedgehog 4” and a “Call of Duty” movie in the hopper.” Read at Variety ↗
Every sentence links to the reporting it rests on.
Left2 outlets
- Framing
- The Hollywood Reporter leads with a pun and adds franchise history and Cooper's career context; Variety reports the casting straight, stressing McBride's lack of tentpole experience and Paramount's confirmation that the film is uncoupled from Transformers.
- Emphasis
- G.I. Joe lore, Cooper's rare franchise move, Paramount's IP strategy, and McBride's first major directing job.
- Leaves out or plays down
- The Hollywood Reporter does not mention the dropped Transformers crossover or how McBride got the job; Variety omits the negotiation background.
- For example
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“Knowing this is half the battle: Danny McBride is directing the live-action and also co-wrote the script.” — The Hollywood Reporter
“never a major action tentpole like “G.I. Joe” is shaping up to be.” — Variety
Centre3 outlets
- Framing
- Deadline offers an exclusive with deal background; Screen Rant briefly reports the announcement; Collider frames Cooper as the replacement for Chris Hemsworth's cancelled crossover casting and adds character and franchise lore.
- Emphasis
- Negotiation background and slate strategy (Deadline); Duke's character history, the Hemsworth link and McBride's plot comments (Collider).
- Leaves out or plays down
- Screen Rant gives little beyond the casting; Deadline omits Channing Tatum's earlier role as Duke; Collider omits Paramount's wider slate.
- Charged language
- “Chris Hemsworth Replacement”
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Bradley Cooper will play Duke in Paramount's new G.I. Joe film.
- Danny McBride is directing the film.
- The film is based on the Hasbro toy line.
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Bradley Cooper will star as Duke in Paramount's new G.I. Joe film
Supported- Supports 5
- The Hollywood Reporter, Variety, Collider, Deadline, Screen Rant
-
Danny McBride is directing the new G.I. Joe film
Supported- Supports 5
- The Hollywood Reporter, Variety, Collider, Deadline, Screen Rant
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The new G.I. Joe film is uncoupled from a Transformers crossover that is no longer in development
Reported- Reports 3
- Variety, Collider, Deadline
Paramount organisation
Paramount is developing a G.I. Joe reboot as part of its franchise-building slate. Screen Rant says the studio has officially announced Cooper's casting.
“The studio has officially announced that Bradley Cooper has scored the role” — Screen Rant
“Growing Paramount's franchises is a key pillar of the slate strategy” — Deadline
Bradley Cooper person
Per Deadline, Cooper agreed to star after reading the script and meeting McBride, despite a busy schedule.
“after reading the script and meeting with McBride, he knew wanted to do star in the pic” — Deadline
Danny McBride person
McBride is directing and co-writing, and wanted Cooper first.
“he had a wish list of actors he wanted to star with Cooper top of that list” — Deadline
Left2 articles
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Bradley Cooper to Star in New G.I. Joe Movie for Paramount
Neutral Playful but informative casting report with franchise history and a view of Paramount's strategy.

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Bradley Cooper to Star as Duke in ‘G.I. Joe’ Reboot From Danny McBride
Neutral Concise trade report stressing McBride's first major directing job and Paramount's franchise slate.

Centre3 articles
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Bradley Cooper To Star As Duke In Paramount’s New ‘G.I. Joe’ Movie From Director Danny McBride
Celebratory Exclusive scoop with deal background and slate context, with warm praise of Cooper and McBride.

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New GI Joe Reboot Movie Officially Casts Duke
Neutral Short report that the studio announced Cooper as Duke in the reboot.

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'G.I. Joe' Movie Officially Finds Chris Hemsworth Replacement
Neutral Fan-oriented explainer on Duke's lineage and the cancelled Hemsworth crossover, framing Cooper as his replacement.

Right0 articles
No coverage yet.
- 1 Oct 19:45 First DeadlineN Bradley Cooper To Star As Duke In Paramount’s New ‘G.I. Joe’ Movie From Director Danny McBride
- 1 Oct 19:46 +1m The Hollywood ReporterLC Bradley Cooper to Star in New G.I. Joe Movie for Paramount
- 1 Oct 19:59 +14m Screen RantN New GI Joe Reboot Movie Officially Casts Duke
- 1 Oct 20:06 +22m ColliderN 'G.I. Joe' Movie Officially Finds Chris Hemsworth Replacement
- 1 Oct 20:07 +23m VarietyLC Bradley Cooper to Star as Duke in ‘G.I. Joe’ Reboot From Danny McBride
Times are when each article was published, or when we first saw it if the outlet gave no time.