CAA hires NFL executive Dasha Smith as chief operating officer
Creative Artists Agency has hired Dasha Smith, previously the NFL's executive VP and chief administrative officer, as its chief operating officer. CAA CEO Bryan Lourd and Smith each praised the move in statements.
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The story, neutrally told
Mixed · 2Creative Artists Agency (CAA) has hired Dasha Smith as its chief operating officer. The Hollywood ReporterLC “The agency has hired Dasha Smith to serve as its chief operating officer.” Read at The Hollywood Reporter ↗ DeadlineN “CAA has hired former NFL, Sony Music and Time Inc. executive Dasha Smith as Chief Operating Officer.” Read at Deadline ↗ Mixed · 2Smith comes from the National Football League, where she was executive VP and chief administrative officer and a member of commissioner Roger Goodell's executive operating committee. VarietyLC “At the NFL, Smith was executive VP, chief administrative officer, working as a member of commissioner Roger Goodell’s executive operating committee.” Read at Variety ↗ DeadlineN “Smith was a member of Commissioner Roger Goodell’s Executive Operating Committee.” Read at Deadline ↗ Left · 2At the NFL she oversaw a broad portfolio including technology, AI and innovation, data and analytics, strategy and business intelligence, human resources, inclusion, social responsibility and philanthropy, and league office administration. VarietyLC “technology, AI and innovation, data and analytics, strategy and business intelligence, human resources, inclusion, social responsibility and philanthropy and league office administration.” Read at Variety ↗ The Hollywood ReporterLC “overseeing a wide array of business functions including technology, AI and innovation” Read at The Hollywood Reporter ↗
Left · 1The Hollywood Reporter says she will work with the agency's senior leadership to run its day-to-day operations. The Hollywood ReporterLC “she will work with the agency’s senior leadership to run its day-to-day operations.” Read at The Hollywood Reporter ↗ Mixed · 2CAA co-chairman and CEO Bryan Lourd called her "a remarkably talented, accomplished and energetic leader with a deep understanding of how global organizations operate at their very best" and said CAA looks forward to welcoming her to its senior management team. VarietyLC ““Dasha is a remarkably talented, accomplished and energetic leader with a deep understanding of how global organizations operate at their very best,” said CAA co-chairman and CEO Bryan Lourd.” Read at Variety ↗ DeadlineN ““We look forward to welcoming her to our senior management team” Read at Deadline ↗ Mixed · 2Smith said she has "tremendous respect for the industry leadership position that CAA and its management team continue to build on every year" and called joining the agency "an extraordinary opportunity". VarietyLC ““I have tremendous respect for the industry leadership position that CAA and its management team continue to build on every year.” Read at Variety ↗ DeadlineN “Joining a culture with that kind of clarity and purpose is an extraordinary opportunity.”” Read at Deadline ↗
Mixed · 2Before the NFL, Smith was executive VP and global chief human resources officer at Sony Music Entertainment, and managing director, office of the chairman, at investment firm GCM Grosvenor. VarietyLC “Smith was executive VP, global chief human resources officer for Sony Music Entertainment, and managing director, office of the chairman, at the global investment firm GCM Grosvenor.” Read at Variety ↗ DeadlineN “Managing Director, Office of the Chairman, at GCM Grosvenor, a global alternative investment firm” Read at Deadline ↗ Mixed · 2She spent nearly 10 years at Time Inc., leading global employee relations and employment law functions and working as a senior attorney in business and legal affairs on M&A, after starting her legal career at Latham & Watkins, Covington & Burling, and Paul, Weiss, Rifkind, Wharton & Garrison. VarietyLC “Smith began her legal career at Latham & Watkins, Covington & Burling, and Paul, Weiss, Rifkind, Wharton & Garrison.” Read at Variety ↗ DeadlineN “During her nearly 10-year stint at Time Inc., Smith led global employee relations and employment law functions.” Read at Deadline ↗ Centre · 1Deadline adds that Smith sits on the boards of CAPTRUST and Cohen & Steers and is a trustee for nonprofits focused on education and the arts. DeadlineN “A board member at financial advisory firm CAPTRUST and investment management firm Cohen & Steers, Smith also serves as a trustee for nonprofit organizations focused on education and the arts.” Read at Deadline ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left2 outlets
- Framing
- Straightforward trade-press announcement built on the CAA statement, leading with the NFL background.
- Emphasis
- NFL role and Goodell connection; Hollywood Reporter adds her day-to-day operations remit.
- Leaves out or plays down
- Neither mentions her board seats; Hollywood Reporter omits her legal career.
- Charged language
- “major new addition”“top deputies”
- For example
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“Creative Artists Agency is bringing on a major new addition to tis C-suite.” — The Hollywood Reporter
“CAA has named Dasha Smith as the new chief operating officer, following her tenure at the National Football League.” — Variety
Centre1 outlet
- Framing
- Same announcement, with a headline stressing her NFL, Sony Music and Time Inc. career.
- Emphasis
- Full career résumé, board seats and nonprofit trusteeships.
- Leaves out or plays down
- Does not describe her day-to-day remit at CAA.
- Charged language
- “Vet”
- For example
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“CAA has hired former NFL, Sony Music and Time Inc. executive Dasha Smith as Chief Operating Officer.” — Deadline
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- CAA hired Dasha Smith as chief operating officer.
- Smith was most recently executive VP and chief administrative officer at the NFL under commissioner Roger Goodell.
- Her earlier roles include Sony Music Entertainment and Time Inc.
- Bryan Lourd and Smith gave identical statements across all three outlets.
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CAA has hired Dasha Smith as chief operating officer.
Reported- Reports 3
- The Hollywood Reporter, Variety, Deadline
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Smith was most recently executive VP and chief administrative officer at the NFL, serving under commissioner Roger Goodell.
Reported- Reports 3
- The Hollywood Reporter, Variety, Deadline
Creative Artists Agency organisation
CAA, via CEO Bryan Lourd, presents Smith as an accomplished leader who will join its senior management team.
“We look forward to welcoming her to our senior management team and benefiting from her significant experience” — Variety
Dasha Smith person
Smith says she respects CAA's industry leadership and client-service mission and sees the move as an extraordinary opportunity.
“Joining a culture with that kind of clarity and purpose is an extraordinary opportunity.”” — The Hollywood Reporter
Left2 articles
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CAA Hires Top NFL Executive as Chief Operating Officer
Neutral Presents the hire as a significant C-suite addition and describes her operational role.
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CAA Names Dasha Smith as Chief Operating Officer, Joins Agency From NFL
Neutral Announcement relaying CAA's statement with her NFL and prior career details.
Centre1 article
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CAA Taps NFL, Sony Music And Time Inc. Vet Dasha Smith As Chief Operating Officer
Neutral Résumé-focused announcement stressing her NFL, Sony Music and Time Inc. background.
Right0 articles
No coverage yet.
- 5 Oct 20:00 First VarietyLC CAA Names Dasha Smith as Chief Operating Officer, Joins Agency From NFL
- 5 Oct 20:00 First The Hollywood ReporterLC CAA Hires Top NFL Executive as Chief Operating Officer
- 5 Oct 20:04 +5m DeadlineN CAA Taps NFL, Sony Music And Time Inc. Vet Dasha Smith As Chief Operating Officer
Times are when each article was published, or when we first saw it if the outlet gave no time.