Channel 4 to air three-part series on Andy and Kim Murray's Cromlix hotel renovation
Channel 4 has announced Our Scottish Hotel, a three-part series following Andy and Kim Murray and their 80-strong team through a major renovation of the Cromlix hotel near Dunblane. No broadcast date has been given.
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The story, neutrally told
Mixed · 2Channel 4 has commissioned a three-part series, Our Scottish Hotel, that follows Andy Murray, his wife Kim and their team of about 80 staff through a major renovation of the Cromlix hotel in Scotland. The IndependentLC “The three-part series, titled Our Scottish Hotel, follows the couple and their team of 80 workers” Read at The Independent ↗ Evening StandardN “A three-part series, Our Scottish Hotel documents the year of transformation” Read at Evening Standard ↗ Mixed · 2Cromlix is a five-star Victorian country house hotel near Dunblane, where the couple married in 2015; the Independent and Evening Standard say they acquired it in 2013, and the Evening Standard says they have run it for more than a decade. The IndependentLC “a five-star Victorian country house hotel near Dunblane that they bought in 2013” Read at The Independent ↗ Evening StandardN “after acquiring the property in 2013” Read at Evening Standard ↗ Mixed · 2The project involves building a new wing with two new restaurants. The Daily Express adds that the series was filmed over nearly a full year and that the hotel closes for five months so the main construction can go ahead, with the couple returning to judge the result. Daily ExpressR “When the hotel shuts for five months to enable the most transformational construction to proceed” Read at Daily Express ↗ Evening StandardN “renovations begin on a major new wing with two new restaurants” Read at Evening Standard ↗
Mixed · 2Kim Murray, 38, whom the hotel's website describes as the creative force behind the venture, said the last couple of years brought a huge building project and a new direction for fine dining and wellness, and that she wanted to document it. Evening StandardN “Kim, 38, who is the creative force behind the venture according to the hotel website” Read at Evening Standard ↗ Daily ExpressR “a totally new direction for fine dining and wellness, and I was really keen to document that” Read at Daily Express ↗ Left · 1She said she and Andy, 39, had never worked together before, calling it "a fascinating process – and a learning curve". The IndependentLC “Andy and I haven’t worked on anything together before, so that was a fascinating process – and a learning curve!” Read at The Independent ↗ Mixed · 2Channel 4 commissioning editor Emily Shields described the series as a "rare glimpse" of a business where "no detail is overlooked" and, "at its heart", a story about people. Evening StandardN “The series offers a “rare glimpse” of a business where “no detail is overlooked”” Read at Evening Standard ↗ Daily ExpressR “at its heart this is a story about people” Read at Daily Express ↗
Right · 1James Rogan, co-CEO of production company Rogan Scotland, said the series captures the couple's "contrasting instincts, ambitions and sense of humour", including the food, the David Shrigley artworks and the search for water beneath the estate. Daily ExpressR “the series captures Kim and Andy's contrasting instincts, ambitions and sense of humour” Read at Daily Express ↗ Left · 1The Independent also recalls Kim's 2024 Telegraph interview, in which she described living with Andy through his injuries as "hard work", including his 2017 hip injury. The IndependentLC “In a 2024 interview with The Telegraph, Kim admitted it was “hard work” living with Andy through his injuries.” Read at The Independent ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Celebrity-lifestyle announcement that adds background on the Murrays' personal life, with a headline about Murray swapping the tennis court for a hotel.
- Emphasis
- The series premise, Kim's quotes and her earlier account of Andy's injuries.
- Leaves out or plays down
- Does not mention the five-month closure or the production company.
- Charged language
- “swaps tennis court”
- For example
-
“Andy Murray swaps tennis court for hotel renovation in new TV series with wife Kim” — The Independent
“It was very hard living with him throughout that” — The Independent
Centre2 outlets
- Framing
- Short, straightforward report of the commission, led by the couple's history with the hotel.
- Emphasis
- The couple's wedding at the property and the quotes from Kim and Channel 4.
- Leaves out or plays down
- Omits the closure, the production company and the filming period details.
- Charged language
- “Legendary tennis player”
- For example
-
“Legendary tennis player Andy Murray and his wife Kim are set to front a new Channel 4 series” — Evening Standard
Right2 outlets
- Framing
- Promotional TV-preview tone, pitching the show as a property series for fans of Escape to the Chateau.
- Emphasis
- Scale of the venture, the five-month closure, the location and the production company's quotes.
- Leaves out or plays down
- Gives no acquisition year, and does not give ages or Andy Murray's tennis background.
- Charged language
- “lavish”“opulent property”“extraordinary destination”
- For example
-
“Channel 4 confirm new lavish property series perfect for Escape to the Chateau fans” — Daily Express
“The opulent property is situated near Kinbuck” — Daily Express
What every side reports
- Channel 4 is airing a three-part series called Our Scottish Hotel about Cromlix.
- The series follows Andy and Kim Murray and an 80-strong team.
- The renovation includes a new wing with two new restaurants.
- Kim Murray said she and Andy had not worked together before.
- Channel 4's Emily Shields called it a "rare glimpse" behind the scenes.
-
Channel 4 has commissioned a three-part series, Our Scottish Hotel, about the Murrays' renovation of Cromlix.
Reported- Reports 3
- The Independent, Evening Standard, Daily Express
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The renovation includes building a new wing with two new restaurants.
Reported- Reports 3
- The Independent, Evening Standard, Daily Express
-
Andy and Kim Murray had not worked together on a project before the Cromlix series.
Reported- Reports 3
- The Independent, Evening Standard, Daily Express
Channel 4 organisation
Through commissioning editor Emily Shields, Channel 4 presents the series as a warm, intimate look at the people behind a distinctive Scottish hotel.
“We're delighted to be bringing viewers this warm, intimate and revealing look at life behind the doors of one of Scotland's most distinctive hotels.” — Daily Express
Andy Murray person
Kim Murray speaks for the couple, describing the project as a learning curve and the hotel as a thriving, much-loved Scottish business.
“I’ve loved shaping this building and estate into what’s now become a really thriving and much-loved Scottish business.” — Evening Standard
Left1 article
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Andy Murray swaps tennis court for hotel renovation in new TV series with wife Kim
Sympathetic Announcement plus personal background on the couple's past hardships.

Centre3 articles
-

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Andy Murray and wife Kim to renovate luxury Scottish hotel in Channel 4 documentary
Neutral Concise announcement built around the couple's ties to the hotel and the official quotes.
-

Right2 articles
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Channel 4 confirm new lavish property series perfect for Escape to the Chateau fans
Celebratory Promotional preview stressing luxury and the scale of the project.

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- 26 Oct 19:00 First Evening StandardN Kim and Andy Murray star in ‘ambitious’ Scottish hotel renovation series
- 26 Oct 19:00 First Evening StandardN Andy Murray and wife Kim to renovate luxury Scottish hotel in Channel 4 documentary
- 26 Oct 19:00 +1m The IndependentLC Andy Murray swaps tennis court for hotel renovation in new TV series with wife Kim
- 26 Oct 19:00 +1m Radio TimesN Channel 4 confirms new Andy Murray TV series as he and wife Kim overhaul luxury hotel
- 26 Oct 19:01 +1m Daily ExpressR Channel 4 confirm new lavish property series perfect for Escape to the Chateau fans
- 26 Oct 19:15 +15m Daily MailR Andy Murray and wife Kim to make reality TV debut as they undertake a major transformation of luxury Scottish hotel in Channel 4 series
Times are when each article was published, or when we first saw it if the outlet gave no time.
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