Cheryl joins The Voice UK as guest advisor in Battle Rounds before becoming a coach in 2027
Cheryl appears on The Voice UK's Battle Rounds on Saturday 10 October as a guest adviser to will.i.am, ahead of joining as a main coach next year. The line-up change, which sees Sir Tom Jones leave, has been surrounded by controversy.
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The story, neutrally told
Right · 2Cheryl is due to appear on ITV's The Voice UK on Saturday 10 October as the Battle Rounds begin, helping will.i.am as a guest adviser before joining the show as a main coach next year. Daily ExpressR “Cheryl will make her long-awaited return to television tonight as she helps out close friend will.i.am on The Voice UK as the battle rounds kick off.” Read at Daily Express ↗ Daily MailR “Cheryl has made a surprise early return to The Voice UK and is set to appear in Saturday night's episode for the Battle Rounds.” Read at Daily Mail ↗ Right · 1The Daily Mail says Cheryl, 43, will act as will.i.am's assistant in choosing which three contestants go through to the semi-finals, and quotes Cheryl telling the contestants: 'I've stood in the shoes that the contestants are standing in.' Daily MailR “Cheryl has joined the rapper as his assistant to help him choose which three contestants to send through to the semi-finals”“I’ve stood in the shoes that the contestants are standing in. I know what it feels like to perform in this environment.” Read at Daily Mail ↗ Right · 2The role is Cheryl's first prime-time television job in six years, according to the Daily Express, and the first major TV work since the death of Cheryl's former partner Liam Payne, the father of Cheryl's son. Daily ExpressR “This high-profile role marks her first prime-time television gig in six years, following her break from the spotlight.” Read at Daily Express ↗ Daily MailR “The new job marks her return to TV after a lengthy break from the spotlight in the wake of her ex Liam Payne's death.” Read at Daily Mail ↗
Right · 1Both outlets report that Cheryl will be a coach in the 2027 series. The Express says Cheryl will sit on a panel with will.i.am, Kelly Rowland and the rapper Aitch, and that show insiders said Cheryl spent months in negotiations and felt 'ready to re-enter the spotlight'. Daily ExpressR “It was confirmed earlier this year that the Call My Name hitmaker will appear alongside will.i.am and Kelly on the panel with rapper Aitch”“she spent months in negotiations and finally felt "ready to re-enter the spotlight"” Read at Daily Express ↗ Right · 1Other guest advisers this week, per the Express, include Paloma Faith for Sir Tom Jones, Delta Goodrem for Kelly Rowland, and McFly's Dougie Poynter and Harry Judd for Danny Jones and Tom Fletcher. The Express lists eight acts in each of the four teams after the final blind auditions on 3 October. Daily ExpressR “Singer-songwriter Paloma Faith makes her return to the show after previously serving as a main coach in 2016.”“the final instalment of the blind auditions was broadcast and the coaches completed their teams, each comprising eight acts.” Read at Daily Express ↗ Right · 1The line-up change has been contentious. Sir Tom Jones, 86, said in an Instagram statement that he did not want to leave, that ITV gave 'a financial difficulty with insurance' as the reason, and that there is 'never a good time to fire an 86-year-old who's still pretty good at his job'. Daily MailR “To be clear, I did not want to leave The Voice as I love the show and really appreciate the audience.”“there's never a good time to fire an 86-year-old who's still pretty good at his job.” Read at Daily Mail ↗
Right · 2ITV thanked Sir Tom for his work on the show. An ITV spokesman said he will no longer be a full-time coach on series 15 and that ITV continues to talk to him and his team about involvement in the next series. The Express describes the three outgoing coaches (Sir Tom, Danny Jones and Tom Fletcher) as bowing out. Daily MailR “While he will no longer be a full-time coach on series 15, we continue to talk to Sir Tom and his team about his involvement in the next series.” Read at Daily Mail ↗ Daily ExpressR “as Sir Tom, Tom and Danny bow out from the series” Read at Daily Express ↗ Right · 1The Daily Mail, citing anonymous sources quoted by The Sun, says will.i.am is furious at how producers handled Sir Tom's exit and that the set is awkward, with ITV allegedly letting Cheryl be 'the fall guy'. These claims are unverified, and the Mail said it had contacted will.i.am and ITV for comment. Daily MailR “'It's seriously awkward as will.i.am is furious with how producers have handled things and is making his feelings known behind the scenes.'”“The Daily Mail has contacted will.i.am and ITV representatives for comment.” Read at Daily Mail ↗ Right · 1The Mail also reports that Stacey Solomon and Alesha Dixon will replace Emma Willis as hosts, after Willis took a presenting role on Strictly Come Dancing. Daily MailR “Stacey Solomon and Alesha Dixon are set to replace Emma Willis as hosts on The Voice UK” Read at Daily Mail ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right2 outlets
- Framing
- Both outlets treat this as a showbiz comeback story. The Express is a preview of Cheryl's TV return that sits alongside the week's guest advisers. The Mail adds the row over Sir Tom Jones's exit and reports on the strained atmosphere behind the scenes.
- Emphasis
- Cheryl's return after a break following Liam Payne's death; the Mail stresses the Tom Jones row and will.i.am's alleged anger, while the Express stresses the guest advisers and team line-ups.
- Leaves out or plays down
- The Express leaves out the controversy over Sir Tom Jones's exit and the reported backstage tension. The Mail gives no detail of the other guest advisers or the teams. No left or centre outlets covered the story.
- Charged language
- “given the boot”“mired in controversy”“fall guy”“furious”
- For example
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“Cheryl makes a surprise early return to The Voice alongside Will.i.am after she was confirmed as a coach for the 2027 series - while Sir Tom Jones was given the boot” — Daily Mail
“Cheryl returns to television screens tonight after lengthy break from spotlight” — Daily Express
“This new series of The Voice has been mired in controversy” — Daily Mail
What every side reports
- Cheryl appears on The Voice UK's Battle Rounds on Saturday 10 October.
- Cheryl will be a main coach on the show in 2027.
- The role marks Cheryl's return to TV after a long break following Liam Payne's death.
- Sir Tom Jones is not returning as a full-time coach.
Where accounts differ
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How Sir Tom Jones's departure is described
- Right
- The Express says Sir Tom, Danny Jones and Tom Fletcher 'bow out' and treats it as routine; the Mail headline says Sir Tom was 'given the boot' and calls the series 'mired in controversy'.
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Cheryl's role this week
- Right
- The Express calls Cheryl a guest adviser who 'lends support' to will.i.am; the Mail calls Cheryl will.i.am's 'assistant' choosing three contestants for the semi-finals and 'a surprise early return'.
Cheryl person
Cheryl is presented as returning to TV with a team that Cheryl feels comfortable with. In the Mail, Cheryl tells contestants that Cheryl has been in their position and that they are 'in better hands' with will.i.am. Anonymous sources quoted by the Mail say Cheryl is uncomfortable being cast as the person who took Sir Tom's seat.
“You couldn’t be in better hands than you are with Will.” — Daily Mail
“with a team she feels incredibly comfortable with” — Daily Express
The Voice UK other
ITV, which makes the show, thanked Sir Tom Jones as 'irreplaceable' and says it wanted to 'refresh' the show. It says it continues to talk to Sir Tom about the next series. Sir Tom disputes the account of why he left.
“ITV would like to thank the irreplaceable Sir Tom Jones for all his years on The Voice UK” — Daily Mail
“They now say in the press they wanted to 'refresh' the show” — Daily Mail
Left0 articles
No coverage yet.
Centre0 articles
No coverage yet.
Right2 articles
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Cheryl returns to television screens tonight after lengthy break from spotlight
Sympathetic Preview of Cheryl's TV comeback, focused on the guest advisers and team line-ups, with the coach changes presented as routine.
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Mixed Celebrity-photo comeback story that also reports the Tom Jones dispute and anonymous claims of backstage anger.
- 10 Oct 07:30 First Daily ExpressR Cheryl returns to television screens tonight after lengthy break from spotlight
- 10 Oct 14:07 +6h 38m Daily MailR Cheryl makes a surprise early return to The Voice alongside Will.i.am after she was confirmed as a coach for the 2027 series - while Sir Tom Jones was given the boot
Times are when each article was published, or when we first saw it if the outlet gave no time.