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Chris Wayland to succeed Valari Staab as president of NBCUniversal Local

NBCUniversal named Chris Wayland, head of its Boston stations, to lead NBCUniversal Local when Valari Staab retires at the end of the year. Cesar Conde, chairman of NBCU News Group, announced the move.

2 outlets · 1L · 1C · 0R First reported Account updated
Image: Variety
Image: Deadline

1 / 2

The story, neutrally told

Mixed · 2Chris Wayland will succeed Valari Staab as president of NBCUniversal Local, which runs the company's local NBC and Telemundo stations and other outlets. Mixed · 2Staab had disclosed plans to retire earlier this year. She will work with Wayland in the coming weeks, and the transition is due before the end of the year, according to Cesar Conde, chairman of NBCU News Group. Mixed · 2NBCU Local, part of NBCU News Group, has 50 media properties: 11 NBC-owned and 31 Telemundo-owned stations, four regional sports networks, three national multicast networks and 17 streaming channels, plus LXTV Productions and Skycastle.

Mixed · 2Wayland joined NBCUniversal in 2019 and has led NBC10 Boston, Telemundo Boston and NBC Sports Boston. Variety describes his move as elevating the head of the company's Boston portfolio. Mixed · 2In a statement and memo, Conde praised Wayland as having been instrumental in the growth of NBC10 and a key leader in developing and launching the NBCUniversal Boston Media Center, and said he would be an outstanding leader for NBCUniversal Local. Left · 1Variety reports Wayland has more than 30 years of local media experience, including nearly three years at Tribune Media, where he was vice president of group operations and then senior vice president and general manager of New York's WPIX, and nearly a decade from 2007 at Sunbeam Television, overseeing Boston's WHDH and WLVI and Miami's WSVN.

Centre · 1Conde said that under Staab's leadership a group of 10 NBC-owned stations grew into a 50-property multiplatform portfolio. Staab said Wayland "leads with both vision and heart." Left · 1Before NBCUniversal, Staab held roles at ABC Owned Television Stations, most recently as president and general manager of KGO-TV in San Francisco.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
Variety presents the appointment as a promotion of the Boston head, with detailed career histories of both executives.
Emphasis
Wayland's and Staab's résumés, and the full Conde statement.
Leaves out or plays down
Does not quote Staab's own statement.
Charged language
“elevating”
For example
“elevating the head of the company’s Boston portfolio to oversee a broader array of assets” — Variety

Centre1 outlet

Framing
Deadline reports the succession in a short, memo-driven piece built on Conde's and Staab's words.
Emphasis
Conde's memo, Staab's statement and her legacy of growing the division from 10 stations to 50 properties.
Leaves out or plays down
Gives less detail on Wayland's earlier career and Staab's ABC background.
For example
“Her impact can be seen not only in the organization she helped build, but in the generations of broadcasters and leaders she has supported and developed along the way,” he wrote.” — Deadline

Right0 outlets

No right outlet in our sources has covered this story yet.