Chris Wayland to succeed Valari Staab as president of NBCUniversal Local
NBCUniversal named Chris Wayland, head of its Boston stations, to lead NBCUniversal Local when Valari Staab retires at the end of the year. Cesar Conde, chairman of NBCU News Group, announced the move.
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The story, neutrally told
Mixed · 2Chris Wayland will succeed Valari Staab as president of NBCUniversal Local, which runs the company's local NBC and Telemundo stations and other outlets. DeadlineN “Chris Wayland will succeed Valari Staab as president of NBCUniversal Local, overseeing NBC and Telemundo local stations and other outlets.” Read at Deadline ↗ VarietyLC “Chris Wayland will succeed veteran Valari Staab as president of NBCUniversal‘s local-media operations” Read at Variety ↗ Mixed · 2Staab had disclosed plans to retire earlier this year. She will work with Wayland in the coming weeks, and the transition is due before the end of the year, according to Cesar Conde, chairman of NBCU News Group. DeadlineN “Staab disclosed her plans to retire earlier this year, and will work with Wayland in the coming weeks, with the transition before the end of the year, according to Cesar Conde, chairman of NBCU News Group.” Read at Deadline ↗ VarietyLC “Staab is slated to retire at the end of the year after more than 15 years with the company and 46 yearss working in local TV.” Read at Variety ↗ Mixed · 2NBCU Local, part of NBCU News Group, has 50 media properties: 11 NBC-owned and 31 Telemundo-owned stations, four regional sports networks, three national multicast networks and 17 streaming channels, plus LXTV Productions and Skycastle. VarietyLC “NBCU Local, part of NBCU News Group, consists of 50 local, regional and national media properties, including 11 NBC- and 31 Telemundo-owned stations” Read at Variety ↗ DeadlineN “In addition to 11 NBC stations and 31 Telemundo stations, NBCU Local also includes four regional sports networks, three national multicast networks and 17 streaming channels” Read at Deadline ↗
Mixed · 2Wayland joined NBCUniversal in 2019 and has led NBC10 Boston, Telemundo Boston and NBC Sports Boston. Variety describes his move as elevating the head of the company's Boston portfolio. DeadlineN “Wayland joined NBCU in 2019, and has led NBC10 Boston, Telemundo Boston and NBC Sports Boston.” Read at Deadline ↗ VarietyLC “elevating the head of the company’s Boston portfolio to oversee a broader array of assets” Read at Variety ↗ Mixed · 2In a statement and memo, Conde praised Wayland as having been instrumental in the growth of NBC10 and a key leader in developing and launching the NBCUniversal Boston Media Center, and said he would be an outstanding leader for NBCUniversal Local. DeadlineN “Conde wrote in a memo to staffers that Wayland “has been instrumental in the growth of NBC10 and was a key leader in the development and launch of the NBCUniversal Boston Media Center.”” Read at Deadline ↗ VarietyLC “I know he will be an outstanding leader for NBCUniversal Local.”” Read at Variety ↗ Left · 1Variety reports Wayland has more than 30 years of local media experience, including nearly three years at Tribune Media, where he was vice president of group operations and then senior vice president and general manager of New York's WPIX, and nearly a decade from 2007 at Sunbeam Television, overseeing Boston's WHDH and WLVI and Miami's WSVN. VarietyLC “Prior to NBCU Local, Wayland spent nearly three years with Tribune Media, first as vice president of group operations and later as senior vice president and general manager for New York’s WPIX”“Wayland previously spent nearly a decade with Sunbeam Television beginning in 2007.” Read at Variety ↗
Centre · 1Conde said that under Staab's leadership a group of 10 NBC-owned stations grew into a 50-property multiplatform portfolio. Staab said Wayland "leads with both vision and heart." DeadlineN ““Under her leadership, what began as 10 NBC-owned stations grew into NBCUniversal Local’s nationwide, multiplatform portfolio of 50 media properties,” Conde wrote.”““What gives me the greatest confidence is knowing that Chris leads with both vision and heart.” Read at Deadline ↗ Left · 1Before NBCUniversal, Staab held roles at ABC Owned Television Stations, most recently as president and general manager of KGO-TV in San Francisco. VarietyLC “Prior to joining NBCUniversal, Staab held leadership roles with ABC Owned Television Stations, most recently as president and general manager of KGO-TV in San Francisco.” Read at Variety ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Variety presents the appointment as a promotion of the Boston head, with detailed career histories of both executives.
- Emphasis
- Wayland's and Staab's résumés, and the full Conde statement.
- Leaves out or plays down
- Does not quote Staab's own statement.
- Charged language
- “elevating”
- For example
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“elevating the head of the company’s Boston portfolio to oversee a broader array of assets” — Variety
Centre1 outlet
- Framing
- Deadline reports the succession in a short, memo-driven piece built on Conde's and Staab's words.
- Emphasis
- Conde's memo, Staab's statement and her legacy of growing the division from 10 stations to 50 properties.
- Leaves out or plays down
- Gives less detail on Wayland's earlier career and Staab's ABC background.
- For example
-
“Her impact can be seen not only in the organization she helped build, but in the generations of broadcasters and leaders she has supported and developed along the way,” he wrote.” — Deadline
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Chris Wayland will succeed Valari Staab as president of NBCUniversal Local.
- Staab is retiring after more than 15 years at NBCU and 46 years in local TV.
- Cesar Conde, chairman of NBCU News Group, announced the move.
- NBCU Local includes 11 NBC and 31 Telemundo stations, four regional sports networks, three multicast networks and 17 streaming channels.
NBCUniversal organisation
Through Cesar Conde, NBCUniversal presents Wayland as an accomplished leader who understands local media and credits Staab with building the division.
““Chris understands the power and importance of local media, and I know he will be an outstanding leader for NBCUniversal Local.”” — Deadline
Valari Staab person
Staab, who is retiring, expresses confidence in Wayland as a leader of vision and heart.
““What gives me the greatest confidence is knowing that Chris leads with both vision and heart.” — Deadline
Chris Wayland person
Wayland is described by others; the coverage quotes no statement from him.
“Wayland has more than 30 years of local media experience across major markets” — Variety
Left1 article
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Chris Wayland to Succeed Valari Staab as President of NBCUniversal Local
Neutral Trade-press announcement framing the move as an internal promotion, with detailed biographies.

Centre1 article
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Chris Wayland To Succeed Valari Staab As President Of NBCUniversal Local
Neutral Short announcement relaying Conde's memo and Staab's statement.

Right0 articles
No coverage yet.
- 5 Oct 18:05 First VarietyLC Chris Wayland to Succeed Valari Staab as President of NBCUniversal Local
- 5 Oct 18:05 First DeadlineN Chris Wayland To Succeed Valari Staab As President Of NBCUniversal Local
Times are when each article was published, or when we first saw it if the outlet gave no time.