Daniel Craig becomes co-owner of 'haunted' Clerkenwell pub The Horseshoe
Actor Daniel Craig has become co-owner of The Horseshoe, a roughly 250-year-old pub in Clerkenwell, London, with three business partners. Coverage, drawing on an interview in The Times, focuses on the pub's reported hangman's ghost and Craig's pub-keeping family background.
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The story, neutrally told
Mixed · 2Daniel Craig, the 58-year-old former James Bond actor, has become co-owner of The Horseshoe, a roughly 250-year-old pub in Clerkenwell, London. Daily MailR “Daniel Craig has become the co-owner of The Horseshoe in Clerkenwell, a 250-year-old haunted pub.” Read at Daily Mail ↗ Evening StandardN “The 58-year-old star became the co-owner of The Horseshoe - a 250-year-old pub in Clerkenwell.” Read at Evening Standard ↗ Mixed · 2The other co-owners are Soho House owner Nick Jones, Charlie Carroll, the founder of the Flat Iron steakhouse chain, and Justin O'Shea, creative director of Craig's lager brand Bad Belze. Daily MailR “Soho House owner Nick Jones, Charlie Carroll, the Flat Iron steakhouse founder and Justin O’Shea, the creative director of the star's lager brand Bad Belze.” Read at Daily Mail ↗ Evening StandardN “Other co-owners include Soho House owner Nick Jones, Charlie Carroll, Flat Iron steakhouse founder and Justin O’Shea” Read at Evening Standard ↗ Mixed · 2The pub is said to be haunted by the ghost of a former local hangman in the cellar. Retiring landlady Pauline Tucker admitted the ghost was not mentioned to Craig and the co-owners at the time of the sale, and said: "You don’t see him. You feel him." Daily MailR “Retiring landlady Pauline Tucker has admitted that the spooky punter wasn't mentioned to Daniel and his co-owners at the time of the sale” Read at Daily Mail ↗ Evening StandardN ““You don’t see him. You feel him,” she said.” Read at Evening Standard ↗
Mixed · 2Speaking to The Times, Craig joked that the ghost did not worry the new owners: "I don’t know what he drinks but we might have to leave a pint down there: 'Here you are Gilbert'." Daily MailR “joking to The Times: 'I don’t know what he drinks but we might have to leave a pint down there: "Here you are Gilbert".'” Read at Daily Mail ↗ Evening StandardN “Craig joked that he wasn’t concerned about the ghost” Read at Evening Standard ↗ Mixed · 2Craig's parents and grandparents ran pubs in Cheshire, and Craig said they spent much of their childhood in them, recalling lock-ins on New Year's Eve and talking to locals at lunchtime: "I grew up in pubs. You know the ups and downs of a pub. I know the good and the bad of it." Daily MailR “'I grew up in pubs. You know the ups and downs of a pub. I know the good and the bad of it.'” Read at Daily Mail ↗ Evening StandardN “Craig is following in the footsteps of his parents and grandparents, who both ran pubs in his hometown of Cheshire.” Read at Evening Standard ↗ Mixed · 2Craig plans to refurbish the pub but has said it will not become a modern gastropub. Daily MailR “The star has plans to refurbish the pub but cautions he won't be turning The Horseshoe into a modern gastropub.” Read at Daily Mail ↗ Evening StandardN “Craig said he plans to refurbish the pub but clarified that he won't be turning The Horseshoe into a modern gastropub.” Read at Evening Standard ↗
Mixed · 2Craig is set to play the magician Uncle Andrew Ketterley in Greta Gerwig's adaptation of C S Lewis's The Chronicles of Narnia, while speculation continues over who will succeed Craig as Bond; the Daily Mail lists Callum Turner, Jack Lowden, Harris Dickinson, Jack Barton and Aaron Taylor-Johnson, and the Evening Standard names Turner as front runner. Daily MailR “rumours swirling that Callum Turner, Jack Lowden, Harris Dickinson, Jack Barton and Aaron Taylor-Johnson are among those on the audition list.” Read at Daily Mail ↗ Evening StandardN “with 35-year-old The Capture star Callum Turner as the front runner.” Read at Evening Standard ↗ Right · 1The Daily Mail adds that Amazon MGM Studios took full control of the franchise from Barbara Broccoli and Michael G Wilson last year, with a casting announcement expected this autumn. Daily MailR “Amazon MGM Studios struck a deal with longtime franchise stewards Barbara Broccoli and Michael G Wilson to take full control of Ian Fleming's iconic spy franchise last year.” Read at Daily Mail ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre1 outlet
- Framing
- Short human-interest piece on the purchase, led by the ghost story and the Spectre pun, relaying Craig's quotes from The Times.
- Emphasis
- The ghost, Craig's pub upbringing and plans for the pub; Bond succession as background.
- Leaves out or plays down
- Does not mention the Amazon MGM control of the Bond franchise or the Bond audition-list names the Daily Mail gives.
- Charged language
- “spooky lodger”“supposedly haunted”
- For example
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“Former James Bond actor has bought a 250-year-old Clerkenwell pub which is said to be home to a spooky lodger” — Evening Standard
“Fittingly enough for the Spectre actor, it was reportedly revealed after purchase” — Evening Standard
Right1 outlet
- Framing
- Celebrity-news story led by Craig's Bond identity and the haunting, with a headline quote about being 'haunted by Spectre'.
- Emphasis
- The ghost, Craig's pub background, then Bond casting rumours and the Amazon MGM deal.
- Leaves out or plays down
- Does not name the Evening Standard's front runner for Bond; gives no detail beyond the Times interview on the pub's plans.
- Charged language
- “Bond icon”“boozer”“spooky punter”
- For example
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“Bond icon Daniel Craig buys 18th-century pub in London with three friends and says it's 'haunted by Spectre'” — Daily Mail
“Meanwhile speculation as to who will take over from the actor as 007 rumbles on.” — Daily Mail
What every side reports
- Daniel Craig, 58, is a co-owner of The Horseshoe, a roughly 250-year-old pub in Clerkenwell.
- Co-owners include Nick Jones, Charlie Carroll and Justin O'Shea.
- The pub is said to be haunted by a hangman's ghost in the cellar, which landlady Pauline Tucker says was not mentioned at the sale.
- Craig plans to refurbish the pub but not make it a gastropub.
- Craig is due to appear in Greta Gerwig's Narnia adaptation.
Daniel Craig person
Presents the purchase as a return to the pub life of Craig's childhood, jokes about the ghost, and says the pub will be refurbished but not turned into a gastropub.
““I grew up in pubs. You know the ups and downs of a pub. I know the good and the bad of it.” — Evening Standard
“Daniel insists he isn't worried though” — Daily Mail
The Horseshoe, Clerkenwell place
Described as a 250-year-old Clerkenwell pub with a hangman's ghost in the cellar, sold by retiring landlady Pauline Tucker.
“The pub ghost was once the local hangman and still sometimes lurks down in the cellar” — Daily Mail
Left0 articles
No coverage yet.
Centre1 article
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Daniel Craig buys 'haunted' 18th century London pub
Neutral Concise, lightly humorous account of the purchase, attributing the ghost story as 'reportedly' and 'supposedly'.
Right1 article
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Mixed Light celebrity story mixing the pub purchase and ghost with Bond casting rumours and the studio deal.
- 9 Oct 08:14 First Daily MailR Bond icon Daniel Craig buys 18th-century pub in London with three friends and says it's 'haunted by Spectre'
- 10 Oct 08:41 +24h 27m Evening StandardN Daniel Craig buys 'haunted' 18th century London pub
Times are when each article was published, or when we first saw it if the outlet gave no time.