Disney+ hires Amazon's Philip Pratt to run originals in Germany, Switzerland and Austria
Disney+ has appointed Philip Pratt, an 11-year Amazon MGM Studios executive, as VP of Original Production for Germany, Switzerland and Austria. He starts in early 2027 and reports to EMEA content chief Angela Jain.
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The story, neutrally told
Mixed · 2Disney+ has hired Philip Pratt, who headed original productions in Germany at Amazon MGM Studios, as VP of Original Production for Germany, Switzerland and Austria. DeadlineN “Pratt has taken on the VP, Original Production post in Germany, Switzerland and Austria” Read at Deadline ↗ VarietyLC “Amazon MGM Studios exec Philip Pratt has jumped ship to Disney+ where he will oversee original production for Germany, Switzerland and Austria.” Read at Variety ↗ Mixed · 2He is due to join in early 2027 and will report to Angela Jain, Disney's EMEA content head; Deadline adds that he will be based in Munich and effectively replaces Benjamina Mirnik-Voges, who is leaving. DeadlineN “He is effectively replacing Benjamina Mirnik-Voges, who is leaving.” Read at Deadline ↗ VarietyLC “he is set to join the Mouse House early next year as a VP, reporting to EMEA content boss Angela Jain.” Read at Variety ↗ Mixed · 2Pratt spent 11 years at Amazon MGM Studios, working on titles including the young-adult drama Maxton Hall and the German version of LOL: Last One Laughing; Deadline also names the war film The Tank, and Variety the reality competition The 50. DeadlineN “Pratt spent 11 years at Amazon MGM Studios, where he was Head of Original Productions” Read at Deadline ↗ VarietyLC “including hit YA drama “Maxton Hall,” comedy “LOL: Last One Laughing” and reality competition “The 50.”” Read at Variety ↗
Mixed · 2Jain said Pratt's "creative track record and experience make him the perfect person to lead" Disney's work across the three countries, and Pratt said he envisions Disney+ as "a creative home where producers and talent come together". DeadlineN “creative track record and experience make him the perfect person to lead” Read at Deadline ↗ VarietyLC “I envision Disney+ to be a creative home where producers and talent come together” Read at Variety ↗ Mixed · 2The hire comes as Disney, under new CEO Josh D'Amaro, plans to triple its international originals; Deadline puts the timeframe at three years and says Jain has previously said she has an expanded budget. DeadlineN “aiming to triple its number of originals over the next three years” Read at Deadline ↗ VarietyLC “including tripling the volume of international shows” Read at Variety ↗ Mixed · 2Previous Disney+ German-language shows include Call my Agent Berlin, Sam – A Saxon and The Interpreter of Silence, with Vienna Game, Nele Neuhaus Monster and the Swiss production Under the Ice upcoming; Variety also lists Westwell and says Disney+ launched German local originals in 2021. DeadlineN “upcoming is Austrian satire Vienna Game, thriller Nele Neuhaus Monster and Swiss production Under the Ice” Read at Deadline ↗ VarietyLC “Disney+ launched German local originals in 2021” Read at Variety ↗
Centre · 1Deadline notes the appointment follows that of Sonia Rovai as Disney's VP of Original Production in Italy. DeadlineN “Pratt’s hire follows that of My Brilliant Friend producer Sonia Rovai’s recent appointment as Disney’s VP of Original Production in Italy.” Read at Deadline ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Trade-press appointment story, framed as a talent move from Amazon to Disney and as part of Disney's push to expand local originals.
- Emphasis
- Jain's quote on local storytelling, Disney+'s awards record in Germany since 2021, and upcoming international slate.
- Leaves out or plays down
- Does not mention Pratt's Munich base, his predecessor's departure or the Italy hire.
- Charged language
- “jumped ship”
- For example
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“Amazon MGM Studios exec Philip Pratt has jumped ship to Disney+” — Variety
Centre1 outlet
- Framing
- Straightforward trade report of the hire, with context on who he replaces and Disney's expansion.
- Emphasis
- Replacement of Benjamina Mirnik-Voges, Munich base, tripling of originals and expanded budget.
- Leaves out or plays down
- Does not mention Disney+'s awards tally or Pratt's work on The 50.
- Charged language
- “Mouse House”
- For example
-
“He is effectively replacing Benjamina Mirnik-Voges, who is leaving.” — Deadline
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Philip Pratt is joining Disney+ as VP of Original Production for Germany, Switzerland and Austria from Amazon MGM Studios.
- He reports to EMEA content boss Angela Jain and starts in early 2027.
- Disney under CEO Josh D'Amaro plans to triple international originals.
Philip Pratt person
Pratt says he looks forward to working with creative talent and wants Disney+ to be a creative home for producers.
“It is an honour to join The Walt Disney Company.” — Variety
Left1 article
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Disney+ Taps Amazon Exec Philip Pratt To Oversee Germany, Switzerland and Austria Originals
Neutral Appointment report emphasising Disney+'s growing local slate and awards record.
Centre1 article
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Disney+ Hires Amazon’s Philip Pratt To Run Originals In Germany, Switzerland & Austria
Neutral Factual appointment report with detail on succession and Disney's expansion plans.
Right0 articles
No coverage yet.
- 12 Oct 09:00 First DeadlineN Disney+ Hires Amazon’s Philip Pratt To Run Originals In Germany, Switzerland & Austria
- 12 Oct 10:42 +1h 42m VarietyLC Disney+ Taps Amazon Exec Philip Pratt To Oversee Germany, Switzerland and Austria Originals
Times are when each article was published, or when we first saw it if the outlet gave no time.