Labrador Bear wins YuMOVE's 'Wildlife Photographer of the Rear' contest with beach-digging photo
A photo of a four-year-old labrador, Bear, digging on a beach with his rear end in the air won pet supplement brand YuMOVE's 'Wildlife Photographer of the Rear' award, which promotes dog digestive health.
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The story, neutrally told
Mixed · 2A photo of a four-year-old labrador named Bear, digging on a sandy beach with his rear end in the air, won the top prize in a tongue-in-cheek 'wildlife' photography contest. Daily ExpressR “Labrador Bear, four, was crowned winner for a photo of him 'having the time of his life' digging on a sandy beach with his rear end in the air.” Read at Daily Express ↗ Daily MirrorL “Annie Meeks' four year old labrador, Bear , was crowned the winner” Read at Daily Mirror ↗ Mixed · 2The Mirror names the photographer as Annie Meeks, Bear's owner; the Express does not name them. Daily MirrorL “Annie Meeks' four year old labrador” Read at Daily Mirror ↗ Daily ExpressR “A photographer has scooped the top prize in a 'wildlife' picture contest” Read at Daily Express ↗ Mixed · 2Pet supplement brand YuMOVE set up the Wildlife Photographer of the 'Rear' Award to promote dogs' digestive health. Daily ExpressR “Pet supplement brand YuMOVE set up the Wildlife Photographer of the 'Rear' Award to promote dogs' digestive health.” Read at Daily Express ↗ Daily MirrorL “The Wildlife Photographer of the 'Rear' Award was established by pet supplement brand YuMOVE to promote dogs ' digestive health.” Read at Daily Mirror ↗
Mixed · 2Hundreds of owners sent in photos of their pets in their 'natural habitats' across five categories, from The Wild to Urban Dweller. Daily ExpressR “hundreds of owners sent photos of their pets in their ‘natural habitats' across five categories, from The Wild to Urban Dweller” Read at Daily Express ↗ Daily MirrorL “Hundreds of owners submitted photos of their pets in their 'natural habitats' across five categories” Read at Daily Mirror ↗ Mixed · 2Spaniels Scout and Fly took second place, pictured head down sniffing across fields, and a whippet named Pippa, off the lead on a sunny day, came third. Daily ExpressR “Spaniels Scout and Fly were awarded second place as they were head down for a sniff over the fields” Read at Daily Express ↗ Daily MirrorL “a whippet named Pippa, enjoying a sunny day off the leash, came in third” Read at Daily Mirror ↗ Mixed · 2The award coincided with the launch of the Natural History Museum's Wildlife Photographer of the Year exhibition, and the winning pictures were shown on digital screens outside the museum in South Kensington, London, on Monday 12 October, before touring parts of London. Daily ExpressR “The competition's winning snaps were displayed on digital screens outside the museum in South Kensington, London, on Monday [October 12], before touring parts of London.” Read at Daily Express ↗ Daily MirrorL “The award coincides with the Natural History Museum's Wildlife Photographer of the Year exhibition, which launches this week.” Read at Daily Mirror ↗
Mixed · 2Dr Fran Blake, YuMOVE's veterinary technical manager, said the contest was meant to celebrate owners' devotion to their dogs and start a conversation about digestive health, adding that 'a happy rear end starts on the inside'. Daily ExpressR “We pay close attention to how our dogs look, but a happy rear end starts on the inside.” Read at Daily Express ↗ Daily MirrorL “We wanted to celebrate that but also use it to start a conversation owners do not often have.” Read at Daily Mirror ↗ Mixed · 2According to YuMOVE, one in three dogs experience digestive discomfort at least once a month. Its vets advise a consistent diet and mealtimes, switching food gradually over about a week, counting treats in daily intake, regular exercise, and speaking to a vet if appetite, energy or toilet habits change. Daily ExpressR “According to YuMOVE, one in three dogs experience digestive discomfort at least once a month.” Read at Daily Express ↗ Daily MirrorL “Change slowly. When transitioning to new food, gradually blend it with the existing diet over the course of a week or so to prevent any stomach upset.” Read at Daily Mirror ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- The Mirror presents a light human-interest story about a labrador's winning rear-end photo, naming the owner-photographer and relaying YuMOVE's health advice.
- Emphasis
- Names Annie Meeks and the dog's winning pose; reproduces YuMOVE's digestion tips as a list.
- Leaves out or plays down
- Does not flag that the contest is a brand marketing campaign beyond saying YuMOVE established it to promote digestive health.
- Charged language
- “proudly in the air”
- For example
-
“his rear end proudly in the air” — Daily Mirror
“The Wildlife Photographer of the 'Rear' Award was established by pet supplement brand YuMOVE” — Daily Mirror
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right1 outlet
- Framing
- The Express runs the same light story, leading on the photographer 'scooping' the prize and the dog 'having time of his life', and relays YuMOVE's pet-health messaging.
- Emphasis
- The contest categories, placings and the Natural History Museum screening, followed by YuMOVE's advice.
- Leaves out or plays down
- Does not name the photographer or owner; does not question the promotional purpose.
- Charged language
- “scoops”“having time of his life”
- For example
-
“Photographer scoops award for snapping dog 'having time of his life'” — Daily Express
“Pet supplement brand YuMOVE set up the Wildlife Photographer of the 'Rear' Award to promote dogs' digestive health.” — Daily Express
What every side reports
- Bear, a four-year-old labrador, won the award for a photo of him digging on a beach with his rear end in the air.
- YuMOVE created the Wildlife Photographer of the 'Rear' Award to promote dog digestive health.
- Spaniels Scout and Fly came second and a whippet named Pippa third.
- Winning images were displayed outside the Natural History Museum in South Kensington on 12 October.
Left1 article
-
Labrador wins 'wildlife' photo contest with snap of his rear end
Neutral Light, humorous piece naming the owner and relaying YuMOVE's press messaging and tips.

Centre0 articles
No coverage yet.
Right1 article
-
Photographer scoops award for snapping dog 'having time of his life'
Neutral Light, humorous human-interest piece that relays YuMOVE's press messaging and advice without scepticism.

- 13 Oct 11:49 First Daily ExpressR Photographer scoops award for snapping dog 'having time of his life'
- 14 Oct 15:57 +28h 8m Daily MirrorL Labrador wins 'wildlife' photo contest with snap of his rear end
Times are when each article was published, or when we first saw it if the outlet gave no time.
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