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Labrador Bear wins YuMOVE's 'Wildlife Photographer of the Rear' contest with beach-digging photo

A photo of a four-year-old labrador, Bear, digging on a beach with his rear end in the air won pet supplement brand YuMOVE's 'Wildlife Photographer of the Rear' award, which promotes dog digestive health.

2 outlets · 1L · 0C · 1R First reported Account updated
Image: Daily Express
Image: Daily Mirror

1 / 2

The story, neutrally told

Mixed · 2A photo of a four-year-old labrador named Bear, digging on a sandy beach with his rear end in the air, won the top prize in a tongue-in-cheek 'wildlife' photography contest. Mixed · 2The Mirror names the photographer as Annie Meeks, Bear's owner; the Express does not name them. Mixed · 2Pet supplement brand YuMOVE set up the Wildlife Photographer of the 'Rear' Award to promote dogs' digestive health.

Mixed · 2Hundreds of owners sent in photos of their pets in their 'natural habitats' across five categories, from The Wild to Urban Dweller. Mixed · 2Spaniels Scout and Fly took second place, pictured head down sniffing across fields, and a whippet named Pippa, off the lead on a sunny day, came third. Mixed · 2The award coincided with the launch of the Natural History Museum's Wildlife Photographer of the Year exhibition, and the winning pictures were shown on digital screens outside the museum in South Kensington, London, on Monday 12 October, before touring parts of London.

Mixed · 2Dr Fran Blake, YuMOVE's veterinary technical manager, said the contest was meant to celebrate owners' devotion to their dogs and start a conversation about digestive health, adding that 'a happy rear end starts on the inside'. Mixed · 2According to YuMOVE, one in three dogs experience digestive discomfort at least once a month. Its vets advise a consistent diet and mealtimes, switching food gradually over about a week, counting treats in daily intake, regular exercise, and speaking to a vet if appetite, energy or toilet habits change.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
The Mirror presents a light human-interest story about a labrador's winning rear-end photo, naming the owner-photographer and relaying YuMOVE's health advice.
Emphasis
Names Annie Meeks and the dog's winning pose; reproduces YuMOVE's digestion tips as a list.
Leaves out or plays down
Does not flag that the contest is a brand marketing campaign beyond saying YuMOVE established it to promote digestive health.
Charged language
“proudly in the air”
For example
“his rear end proudly in the air” — Daily Mirror
“The Wildlife Photographer of the 'Rear' Award was established by pet supplement brand YuMOVE” — Daily Mirror

Centre0 outlets

No centre outlet in our sources has covered this story yet.

Right1 outlet

Framing
The Express runs the same light story, leading on the photographer 'scooping' the prize and the dog 'having time of his life', and relays YuMOVE's pet-health messaging.
Emphasis
The contest categories, placings and the Natural History Museum screening, followed by YuMOVE's advice.
Leaves out or plays down
Does not name the photographer or owner; does not question the promotional purpose.
Charged language
“scoops”“having time of his life”
For example
“Photographer scoops award for snapping dog 'having time of his life'” — Daily Express
“Pet supplement brand YuMOVE set up the Wildlife Photographer of the 'Rear' Award to promote dogs' digestive health.” — Daily Express

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