Dubai board maker SWS Board Technology wins Dubai-it Award for economy projects
SWS Board Technology, a Dubai manufacturer of kiteboards, wakeboards and snowboards, won the Dubai-it Award for Projects in the Field of Economy, announced by Sheikh Hamdan bin Mohammed.
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The story, neutrally told
Centre · 2SWS Board Technology, a Dubai-based manufacturer of sports boards, has won the Dubai-it Award for Projects in the Field of Economy. Gulf NewsN “has won the Dubai-it Award for Projects in the Field of Economy.” Read at Gulf News ↗ The NationalN “SWS Board Technology was named the winner of the Dubai-it Award in the economy field” Read at The National ↗ Centre · 1Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, congratulated the team in a post on X. Gulf NewsN “congratulated the SWS Board Technology team in a post on X” Read at Gulf News ↗ Centre · 2The company was founded by entrepreneur Rainier Nouhra; The National says he combined engineering expertise and a background in composite manufacturing and invested in research and development. The NationalN “Mr Nouhra combined engineering expertise and a background in composite manufacturing to build the business in Dubai” Read at The National ↗ Gulf NewsN “entrepreneur Rainier Nouhra built the company into one of the world's largest manufacturers of sports boards” Read at Gulf News ↗
Centre · 2Per figures shared by Sheikh Hamdan, SWS accounts for about half of global kiteboard and wakeboard production (Gulf News: half; The National: nearly half) and one-third of the world's snowboards. Gulf NewsN “account for half of global kiteboard and wakeboard production and one-third of snowboards worldwide” Read at Gulf News ↗ The NationalN “about a third of the world's snowboards and nearly half of its kiteboards and wakeboards” Read at The National ↗ Centre · 2Annual production capacity exceeds 450,000 boards, and more than six million boards have been sold, with Dubai-made products used at competitions including the Winter Olympic Games. Gulf NewsN “annual production capacity exceeding 450,000 boards, SWS has sold more than six million boards globally” Read at Gulf News ↗ The NationalN “reaching competitions including the Winter Olympic Games” Read at The National ↗ Centre · 1The National reports an integrated industrial chain spanning research, engineering, production, quality control and global distribution, and programmes to reuse about 95 per cent of a board's materials. The NationalN “integrated industrial chain spanning research, engineering, production, quality control and global distribution”“reuse about 95 per cent of a board's materials to manufacture new ones” Read at The National ↗
Centre · 1Gulf News adds that SWS has invested in sustainable production, including solar-powered operations and recycling solutions, which Sheikh Hamdan highlighted. Gulf NewsN “including solar-powered operations and innovative recycling solutions” Read at Gulf News ↗ Centre · 1Sheikh Hamdan said: "Who would have imagined that one of the world's largest snowboard manufacturing operations would emerge from a city that was once desert? This is Dubai-it", and Mohammed Al Gergawi, Minister of Cabinet Affairs, said the project grew from Dubai to dominate a global market where the region previously had little presence. The NationalN “Who would have imagined that one of the world's largest snowboard manufacturing operations would emerge from a city that was once desert?”“in a field where the region previously had little presence” Read at The National ↗ Centre · 1The award, launched under Sheikh Hamdan's directives, recognises individuals, projects, institutions and companies for ambition, innovation, effective execution and measurable results across fields including economy, business, technology and sports. Gulf NewsN “Launched under Sheikh Hamdan's directives, the award celebrates accomplishments”“ambition, innovation, effective execution and measurable results” Read at Gulf News ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre2 outlets
- Framing
- Both UAE outlets present the award as a success story for Dubai's economy, relying on statements by Sheikh Hamdan and, in The National, Mohammed Al Gergawi.
- Emphasis
- Market share, production figures, Dubai's rise from desert, and sustainability/recycling.
- Leaves out or plays down
- Neither gives independent verification of the market-share figures, which are attributed to Sheikh Hamdan's statements.
- Charged language
- “prestigious award”“extraordinary achievement”
- For example
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“has won a prestigious award for economic achievement” — The National
“Launched under Sheikh Hamdan's directives, the award celebrates accomplishments” — Gulf News
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- SWS Board Technology won the Dubai-it Award in the economy field.
- The company was founded by Rainier Nouhra and is based in Dubai.
- Capacity exceeds 450,000 boards a year and more than six million boards have been sold.
- SWS makes about a third of the world's snowboards and roughly half of kiteboards and wakeboards.
Where accounts differ
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Share of global kiteboard and wakeboard output
- Centre
- Gulf News says half; The National says nearly half.
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum person
Congratulated the team and framed the win as showing Dubai's ability to see opportunity where others do not.
“This is Dubai-it, seeing opportunity where others least expect it” — The National
“Congratulations to the SWS Board Technology team on winning the Dubai-it Award for Projects in the Field of Economy” — Gulf News
SWS Board Technology organisation
Presented as a Dubai-based supplier to leading snow and water sports brands, with an integrated industrial chain and recycling programmes.
“established itself as a primary partner for leading snow and water sports brands” — The National
Left0 articles
No coverage yet.
Centre2 articles
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Dubai company making half the world's kiteboards and wakeboards wins Dubai-it award
Celebratory Reports the award mainly through Sheikh Hamdan's X post, stressing production scale and sustainability.
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Dubai company wins top economy award after making nearly half the world's kiteboards
Celebratory Stresses Dubai's rise from desert and quotes Sheikh Hamdan and Al Gergawi on the win.
Right0 articles
No coverage yet.
- 17 Oct 10:44 First Gulf NewsN Dubai company making half the world's kiteboards and wakeboards wins Dubai-it award
- 17 Oct 12:57 +2h 13m The NationalN Dubai company wins top economy award after making nearly half the world's kiteboards
Times are when each article was published, or when we first saw it if the outlet gave no time.
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