Emma Willis posts 'judged either way' quote amid criticism of Strictly's new hosting line-up
After Strictly's first live show, Emma Willis shared an Instagram quote about being judged, which outlets read as a reply to criticism of the new three-host format. Coverage differs on whether the focus is the format, the co-hosts or ratings.
Updated (version 3). New coverage since the last version from Daily Express. Previously: “Emma Willis posts 'judged either way' quote after mixed reaction to Strictly's new hosts”.
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The story, neutrally told
On Tuesday, Emma Willis shared backstage photos on Instagram, one showing the quote "You'll get judged either way, so may as well pick the fun option." The IndependentLC “You'll get judged either way, so may as well pick the fun option.” Read at The Independent ↗ Daily MailR “It read: 'You'll get judged either way, so may as well pick the fun option.'” Read at Daily Mail ↗ Outlets read it as a response to criticism of the new presenting trio of Willis, Josh Widdicombe and Johannes Radebe after Saturday's first live show. Willis did not name any critics, so this is an interpretation. The IndependentLC “she appeared to reference the complaints levied against the usage of Widdcombe and Radebe” Read at The Independent ↗ GB NewsR “The message is likely a response to ongoing criticism the trio of hosts has faced” Read at GB News ↗ Willis and Widdicombe presented from the dance floor, where Tess Daly used to stand, while Radebe interviewed contestants in the spot Claudia Winkleman filled. The IndependentLC “Radebe led the post-performance interviews with the contestants in the segment that was fronted for years by Claudia Winkleman.” Read at The Independent ↗ Daily MailR “Josh, 43, was presenting from the dancefloor with Emma, 50, as Tess did previously” Read at Daily Mail ↗
Viewers' complaints centred on the set-up, with some calling Widdicombe a "spare part" and saying three hosts were too many. Willis was reported to have largely avoided criticism. Daily MailR “Emma herself has evaded most of the criticism for her hosting performance” Read at Daily Mail ↗ GB NewsR “Many viewers felt the three-host format was the problem rather than Mr Widdicombe himself.” Read at GB News ↗ The Express said Willis had been accused of "carrying" her co-hosts, while the Independent said she was being widely praised. Daily ExpressR “has been accused of “carrying” her co-stars Josh Widdicombe, 43, and Johannes Radebe, 39” Read at Daily Express ↗ The IndependentLC “might be getting widely praised for her new role” Read at The Independent ↗ Richard Osman said on his podcast that Widdicombe, as a comedian, might suit the contestant interviews better, and that Radebe could use his dance background as a backstage reporter. The IndependentLC “suggested Widdicombe would be better placed in that section, as a comedian” Read at The Independent ↗
Judge Motsi Mabuse defended the hosts on Threads, urging viewers to value "imperfectly human" presenters. GB NewsR “And maybe then we'll miss the days when television was still beautifully, imperfectly human.” Read at GB News ↗ The IndependentLC “Judge Motsi Mabuse has been left frustrated by the criticism” Read at The Independent ↗ The Daily Mail reported that 4.8 million watched the first live show, down from 6.2 million last year. A Strictly spokesman said it was the night's most-watched programme and that overnight figures omit on-demand viewing. Daily MailR “4.8 million tuned in – down substantially on last year's 6.2 million for the first live show.”“overnight ratings do not give the full picture of all those who watch in an on-demand world.” Read at Daily Mail ↗ Winkleman commented on Willis's post calling her a "knockout". Daly and Winkleman left after the 2025 series. GB NewsR “The Traitors host left a comment hailing Ms Willis as a "knockout,"” Read at GB News ↗ The IndependentLC “Tess Daly and Winkleman quit the series in October 2025.” Read at The Independent ↗
Every sentence links to the reporting it rests on.
Left1 outlet
- Framing
- Frames the story around teething problems in the new hosting format. It notes Willis's praise and quotes Osman's analysis and Mabuse's defence.
- Emphasis
- Format analysis, Osman's suggested fix, Mabuse's AI comment, contestant scores.
- Leaves out or plays down
- Does not mention the ratings drop or the BBC's response.
- Charged language
- “cryptic Instagram post”“lukewarm response”
- For example
-
“The new era of Strictly experienced teething issues as it tried to work out how to organise its leading trio.” — The Independent
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right3 outlets
- Framing
- Presents the post as Willis hitting back at a backlash. Coverage highlights viewer complaints, the 'spare part' jibe and fan support, and the Mail adds a ratings slump.
- Emphasis
- Viewer tweets, Widdicombe missing cues, fan support for Willis, ratings decline (Mail), Mabuse's plea (GB News).
- Leaves out or plays down
- Does not mention Osman's suggestions (except that GB News cites Vincent Simone). Only the Mail gives the BBC's ratings response.
- Charged language
- “fires back”“veiled dig at social media trolls”“furious BBC viewers”“rating slump”“spare part”
- For example
-
“Presenter Emma Willis has seemingly responded to some of the negative feedback” — GB News
“Emma Willis has responded to Strictly criticism with a cryptic post after the live show suffered a ratings slump.” — Daily Mail
“Emma has broken her silence with a veiled dig at social media trolls.” — Daily Express
What every side reports
- Willis posted an Instagram quote saying 'You'll get judged either way, so may as well pick the fun option.'
- The new line-up of Willis, Widdicombe and Radebe drew mixed reactions after the first live show.
- Complaints focused on the three-host format and Widdicombe's role rather than on Willis.
- Willis, Widdicombe and Radebe replaced Tess Daly and Claudia Winkleman, who left after the 2025 series.
Where accounts differ
-
Whether the post was aimed at critics
- Left
- Says she 'appeared to reference' the complaints.
- Right
- Daily Mail says she was 'seemingly hitting back'; GB News says she 'fires back'; Express calls it a 'veiled dig at social media trolls'.
-
How Willis is regarded
- Left
- Says she is 'widely praised' but her double act with Widdicombe 'felt awkward'.
- Right
- Express says she has been accused of 'carrying' her co-hosts; Mail and GB News say she has largely escaped criticism.
-
Willis's caption
- Left
- Quotes her saying 'I've never had so much fun.'
- Right
- GB News quotes 'Week one, done. I've never had so much fun!'; the Express quotes 'And then… we were LIVE!'
-
Emma Willis's Instagram quote about being judged appears to respond to criticism of the new Strictly hosting set-up.
Supported- Supports 2
- Daily Express, Daily Mail
- Reports 2
- The Independent, GB News
-
Willis has largely escaped criticism, which has focused on the set-up and on Widdicombe and Radebe.
Reported- Reports 3
- The Independent, Daily Mail, GB News
Emma Willis person
Willis has not addressed the criticism directly. Her posts talk of fun, and outlets interpret the quote as a reply to critics.
“Week one, done. I've never had so much fun! What a way to kick things off.” — GB News
Josh Widdicombe person
Before the show, Widdicombe said he was terrified but that the trio felt like a team with no ego. Viewers criticised his role.
“We feel like a team where there’s no ego.” — The Independent
Motsi Mabuse person
Mabuse defends the hosts, criticises online pile-ons and says viewers should value human presenters.
“While people type away, tearing apart real human beings on television, real emotions!!!!!!!” — GB News
Left1 article
-
New Strictly presenter addresses divisive response to co-hosts amid complaints
Mixed Analytical account of the format's teething issues, with Osman's critique and Mabuse's defence.

Centre0 articles
No coverage yet.
Right5 articles
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Critical Links Willis's post to a ratings slump and shaky start, with many viewer tweets.

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GB NewsR ·
Emma Willis fires back at being 'judged' over BBC Strictly role amid backlash to new-look trio
Mixed Presents Willis as pushing back on backlash, with a long list of supportive fan comments.

-
Emma Willis issues statement after Strictly co-star backlash
Mixed Leads on Willis being accused of 'carrying' co-hosts and a 'veiled dig' at trolls.

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GB NewsR ·
Sympathetic Focuses on Mabuse's plea for compassion and on the divisive format and Widdicombe's missed cues.

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- 30 Sep 08:39 First The IndependentLC New Strictly presenter addresses divisive response to co-hosts amid complaints
- 30 Sep 08:46 +7m Daily MailR Emma Willis responds to Strictly criticism with cryptic post about 'being judged' after live show suffered rating slump
- 30 Sep 09:08 +29m GB NewsR Emma Willis fires back at being 'judged' over BBC Strictly role amid backlash to new-look trio
- 30 Sep 10:47 +2h 8m Daily ExpressR Emma Willis issues statement after Strictly co-star backlash
- 30 Sep 10:48 +2h 9m GB NewsR Motsi Mabuse wades into BBC Strictly presenter backlash with plea to furious BBC viewers: ‘Real emotions!’
- 30 Sep 16:35 +7h 56m Daily ExpressR Big Strictly change spotted by devastated fans after hosts spark outrage
Times are when each article was published, or when we first saw it if the outlet gave no time.
