Epic Games reportedly moves Disney shooter to "AI first" development, delaying it
Bloomberg reports Epic Games is switching its Disney-partnered Marvel/Star Wars shooter to an "AI first" workflow with no hand-written code, and the game is delayed. Epic confirmed it is embracing AI-accelerated development.
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The story, neutrally told
Left · 2Epic Games is shifting to an "AI first" development approach for its collaboration with Disney, according to a Bloomberg report relayed by Ars Technica and The A.V. Club. Ars TechnicaLC “Epic Games is shifting to an “AI first” development strategy for its collaboration with the Walt Disney Company” Read at Ars Technica ↗ The A.V. ClubLC “Now, not only is the project delayed, but it’s an “AI first” project.” Read at The A.V. Club ↗ Left · 2Internal messages seen by Bloomberg reportedly say there will be "no more hand-written code" and that art assets will be "generated with full AI workflows", with human developers managing and guiding output from models such as Anthropic's Claude. Ars TechnicaLC “Human developers will be tasked with managing and guiding code and art assets generated by models such as Anthropic’s Claude” Read at Ars Technica ↗ The A.V. ClubLC “the game will be “generated with full AI workflows,”” Read at The A.V. Club ↗ Left · 1The Marvel- and Star Wars-themed shooter had been slated for March 2027 under a $1.5 billion Epic–Disney collaboration announced in early 2024, and is now delayed indefinitely amid understaffing and slower-than-expected progress, per the report. Ars TechnicaLC “The $1.5 billion collaboration between Epic and Disney, announced in early 2024, was slated to release a Marvel- and Star Wars-themed shooter in March 2027.” Read at Ars Technica ↗
Left · 1The A.V. Club says Bloomberg reported Epic underestimated how many people the game would need, and that employees were reportedly "stunned" by the announcement. The A.V. ClubLC “the company underestimated how many people it would take to produce the game”“employees were reportedly “stunned,”” Read at The A.V. Club ↗ Left · 1An Epic spokesperson said, "We’re embracing AI-accelerated development, led by Epic developers who are the visionaries and creative drivers for everything we do." Ars TechnicaLC ““We’re embracing AI-accelerated development, led by Epic developers who are the visionaries and creative drivers for everything we do,” an Epic spokesperson said in a statement.” Read at Ars Technica ↗ Left · 1CEO Tim Sweeney wrote on social media that Epic has "a huge pivot underway" to retool developers for AI acceleration, and that the aim is to let staff build more and better rather than do the same with fewer people. Ars TechnicaLC ““The aim isn’t to do the same stuff with fewer people, but to enable everyone here to build MORE and BETTER stuff, and to bring the benefits to all teams using Unreal.”” Read at Ars Technica ↗
Left · 2Epic laid off over 1,000 employees in March, citing a "downturn in Fortnite engagement"; Disney did not comment in Bloomberg's report. Ars TechnicaLC “Epic laid off over 1,000 employees in March, citing a “downturn in Fortnite engagement” as the main reason behind the move.” Read at Ars Technica ↗ The A.V. ClubLC “Disney didn’t offer a comment in Bloomberg‘s report” Read at The A.V. Club ↗ Left · 1Sweeney has long been bullish on AI in games; he said last November that AI disclosure tags like Steam's "make no sense", and a pre-GDC survey found 36 percent of 2,300 industry professionals used generative AI, mostly for research and brainstorming rather than code. Ars TechnicaLC “Sweeney said last November that AI usage disclosure tags such as those required by Valve’s Steam platform “make no sense””“found that 36 percent used generative AI tools as part of their jobs” Read at Ars Technica ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left2 outlets
- Framing
- Both outlets relay Bloomberg's report; The A.V. Club frames it as a self-inflicted problem after layoffs and stresses staff dismay, while Ars Technica gives a more detailed, context-heavy account including Sweeney's AI record.
- Emphasis
- Layoffs, employee reaction, delay, Sweeney's statements and industry AI-usage data.
- Leaves out or plays down
- Neither outlet has independent sourcing beyond Bloomberg; Disney's view is absent.
- Charged language
- “in a bit of a pickle”“sick joke”
- For example
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“It seems as though Epic Games has gotten itself in a bit of a pickle.” — The A.V. Club
“Sweeney and Epic have long been bullish on what they see as an impending game development revolution spurred by AI.” — Ars Technica
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Bloomberg reported Epic's Disney-partnered game is moving to an AI-first workflow and is delayed.
- Epic confirmed it is embracing AI-accelerated development.
- Epic laid off over 1,000 staff in March.
Epic Games organisation
Epic says it is embracing AI-accelerated development led by its developers; Sweeney says the aim is to build more, not cut staff.
““We have a huge pivot underway here at Epic, moving developers around to retool for maximum AI acceleration,”” — Ars Technica
Disney organisation
Disney did not comment in Bloomberg's report.
“Disney didn’t offer a comment in Bloomberg‘s report” — The A.V. Club
Left2 articles
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Epic Games tells employees to use AI to get Disney game done
Critical Wry, sceptical take linking layoffs to the delay and the AI pivot, stressing staff dismay.

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Epic Games reportedly pivoting to "AI first" game development model
Neutral Detailed report summarising Bloomberg with Epic's statements and background on Sweeney's AI stance.

Centre0 articles
No coverage yet.
Right0 articles
No coverage yet.
- 12 Oct 21:07 First The A.V. ClubLC Epic Games tells employees to use AI to get Disney game done
- 12 Oct 21:59 +52m Ars TechnicaLC Epic Games reportedly pivoting to "AI first" game development model
Times are when each article was published, or when we first saw it if the outlet gave no time.
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