Facebook launches "Your Algorithm" tool to customise Feed and Reels
Meta has launched "Your Algorithm" on Facebook, letting users shape their Feed and Reels recommendations by marking topics "interested" or "not interested" or describing preferences in their own words. It first appeared on Instagram.
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The story, neutrally told
Mixed · 2Meta announced on Tuesday 13 October 2026 that Facebook is getting a new feature called "Your Algorithm", which lets users add and manage the topics they want to see in their Feed and Facebook Reels. The VergeLC “Facebook’s new “Your Algorithm” feature will let you directly add and manage topics you want to see in your feed and Facebook Reels.” Read at The Verge ↗ TechCrunchN “Meta announced the launch of its new AI-powered feature, “Your Algorithm,” on Tuesday” Read at TechCrunch ↗ Mixed · 2Users can reach the feature, or choose "interested" or "not interested", from the three-dot menu on individual posts, and those buttons may also appear under posts. The VergeLC “Facebook users will be able to access Your Algorithm or select “interested” or “not interested” from the three dots menu on individual posts.” Read at The Verge ↗ TechCrunchN “By opening the menu, users can access “Your Algorithm” or select the “Interested” and “Not interested” options” Read at TechCrunch ↗ Mixed · 2Meta says the platform may ask follow-up questions for more detail on what users liked or disliked, and that users can say in their own words what they want to see more or less of. The VergeLC “may ask follow up questions for more detail on what you liked or disliked.” Read at The Verge ↗ TechCrunchN “Meta says the platform may ask follow-up questions to better understand what users liked or disliked” Read at TechCrunch ↗
Mixed · 2Meta says recommendations update in real time, "respond right away" to changes, and adapt within the same session. The VergeLC “Meta says your recommendations “respond right away” after you make updates” Read at The Verge ↗ TechCrunchN “with changes reflected in their recommendations in real time” Read at TechCrunch ↗ Left · 1Meta describes the tools as "AI-powered" and says it is using large language models (LLMs) more in its ranking systems, because they can take in the interests, context and intent behind natural language, which it calls "an algorithm you can actually talk to". The VergeLC “LLMs can incorporate the interests, context, and intent behind natural language, unlocking an algorithm you can actually talk to.” Read at The Verge ↗ Mixed · 2Your Algorithm first launched on Instagram: for Reels in December 2025, then across Feed and Explore in June 2026, according to TechCrunch. Threads has a similar feature called "Dear Algo". TechCrunchN “Instagram introduced Your Algorithm in June, extending customization options across Feed and Explore after first launching the feature for Reels in December 2025.” Read at TechCrunch ↗ The VergeLC “Meta also launched a similar “Dear Algo” feature on Threads.” Read at The Verge ↗
Centre · 1TechCrunch describes Facebook as the latest social platform to give users more control over their feed algorithm. It reads the move as a shift away from traditional recommendation systems, towards the personalisation streaming services offer; this is the outlet's own interpretation. TechCrunchN “Facebook is the latest social media platform to give users greater control over the algorithm that determines what appears in their feeds.”“The move signals a shift away from the traditional recommendation systems that have shaped social media experiences for years” Read at TechCrunch ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- The Verge reports the launch briefly, leading with AI as the way users can customise their feed, and relays Meta's description closely.
- Emphasis
- The AI and LLM angle and Meta's own wording about an algorithm users can talk to.
- Leaves out or plays down
- Gives no launch dates for the Instagram version and offers no wider context on the trend.
- Charged language
- “AI-powered”
Centre1 outlet
- Framing
- TechCrunch frames the launch as part of an industry trend of giving users more control, and as a step towards streaming-style personalisation.
- Emphasis
- Natural-language preference setting, the rollout history on Instagram and Threads, and the wider shift in recommendation systems.
- Leaves out or plays down
- Does not mention Meta's statement that it is using LLMs more in its ranking systems.
- Charged language
- “AI-powered”
- For example
-
“Facebook is the latest social media platform to give users greater control over the algorithm” — TechCrunch
“bringing the platform closer to streaming services” — TechCrunch
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Meta launched "Your Algorithm" on Facebook on 13 October 2026, covering Feed and Reels.
- Users can mark content "interested" or "not interested" from the three-dot menu and may be asked follow-up questions.
- Meta says changes to recommendations take effect in real time.
- The feature first launched on Instagram, and Threads has a similar feature called "Dear Algo".
Meta organisation
Meta presents the feature as making recommendations more relevant and responsive, using LLMs so users can tell the algorithm in natural language what they want more or less of.
“Tell it what you want more or less of, and your recommendations respond in real time” — The Verge
“the feature is designed to make content recommendations more relevant” — TechCrunch
Left1 article
-
Facebook will let you customize your feed algorithm using AI
Neutral Short, product-focused report that relays Meta's description of the AI-driven feed controls.
Centre1 article
-
Facebook is giving users more control over their algorithm
Neutral Places the launch in an industry trend and sketches Meta's rollout across Instagram and Threads, mostly in Meta's own terms.
Right0 articles
No coverage yet.
- 13 Oct 18:01 First The VergeLC Facebook will let you customize your feed algorithm using AI
- 13 Oct 19:05 +1h 4m TechCrunchN Facebook is giving users more control over their algorithm
Times are when each article was published, or when we first saw it if the outlet gave no time.
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