Google to show inline links higher up in AI Overviews and AI Mode responses
Google announced on 15 October that links will appear higher up and more often in its AI search answers, as publishers warn of falling traffic. It also announced other link and publisher changes and a licensing pilot.
1 / 2
The story, neutrally told
Mixed · 2Google announced on 15 October that it will make inline links appear "higher up in responses more frequently" in its AI Overviews and AI Mode search results. The VergeLC “Google is updating its AI search results to make inline links appear “higher up in responses more frequently,” according to a blog post.” Read at The Verge ↗ The Straits TimesRC “Google announced on Oct 15 it will start displaying links to websites and articles more prominently and higher up in search results powered by artificial intelligence (AI)” Read at The Straits Times ↗ Left · 1Google says it has made "continued and substantial increases to the presence of inline links in our AI experiences", and that the change will help ensure key sources are easily clickable. The VergeLC “Google says it’s been making “continued and substantial increases to the presence of inline links in our AI experiences,”” Read at The Verge ↗ Left · 1The Verge reports that Google is testing showing relevant links at the top of a response, with context, for sites that are among only a few sources for a specific task or piece of information; its example was a query about an airline refund. The VergeLC “Google is testing showing the relevant links at the top of a response with context.” Read at The Verge ↗
Mixed · 2Google is also rolling out link carousels for timely articles, first announced in May, to more locations and languages; AFP says the carousel, cards showing headlines with images below AI Overviews, will expand worldwide. The VergeLC “the company is now rolling out the link carousels announced in May to more locations and languages.” Read at The Verge ↗ The Straits TimesRC “Google will also expand worldwide its link “carousel”, which are cards displayed directly below AI Overviews that show headlines with images for relevant articles.” Read at The Straits Times ↗ Left · 1Links at the end of AI answers will become "more engaging and prominent", with image thumbnails and a more clickable design, and Google is testing clickable links in AI Mode to search profiles for publishers and creators. The VergeLC “Google is making links at the end of a query “more engaging and prominent, with image thumbnails and a more clickable design.”” Read at The Verge ↗ Right · 1According to AFP, the algorithm will prioritise sites a user has marked as "preferred sources" and can also pull in relevant social media posts and forums. The Straits TimesRC “The algorithm will prioritise articles from sites a user has previously identified as “preferred sources”, and it will also be able to pull in content from relevant social media posts and other forums.” Read at The Straits Times ↗
Left · 1Google also said more than 400 publishers are in its "News AI" pilot, announced in December, a licensing programme that pays publishers for delivering and using enhanced content to develop new AI features; Axios, CNN and the Financial Times are newly onboard. The VergeLC “Google also says that more than 400 publishers are participating in its “News AI” pilot program, which it announced in December.”“Axios, CNN, and the Financial Times are among the partners that are newly onboard, according to Google.” Read at The Verge ↗ Mixed · 2The move comes amid concern that AI answers reduce traffic to publishers. AFP cites Chartbeat as finding a 40% drop in Google-referred traffic to news sites between July 2025 and July 2026, and says several studies show AI summaries sharply cut click rates. The Straits TimesRC “According to a report by consultancy Chartbeat, news website publishers saw a 40% drop in traffic coming from Google between July 2025 and July 2026.” Read at The Straits Times ↗ The VergeLC “there are concerns that the format reduces traffic to publishers” Read at The Verge ↗ Right · 1AFP adds that AI Overviews launched in May 2024 and AI Mode in March 2025, and that in August the French daily newspaper group Apig told the Competition Authority that AI summaries breached 2022 agreements with news publishers. The Straits TimesRC “In August, Apig, a group representing daily newspapers in France, alerted the Competition Authority that AI summaries were in breach of agreements reached with news publishers in 2022.”“Then in March 2025 Google added AI Mode which opens in a separate window” Read at The Straits Times ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- The Verge reports it as a product update drawn from Google's blog post, with the traffic concern as brief background.
- Emphasis
- Specific feature changes and the News AI licensing pilot with named partners.
- Leaves out or plays down
- Gives no traffic figures, regulatory complaints or user-preference details.
- For example
-
“there are concerns that the format reduces traffic to publishers” — The Verge
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right1 outlet
- Framing
- The Straits Times, running AFP copy, frames the change as a response to publishers' warnings of a sharp traffic decline.
- Emphasis
- Traffic losses, Chartbeat's 40% figure, the French Apig complaint and the history of AI Overviews and AI Mode.
- Leaves out or plays down
- Does not mention the News AI licensing pilot or the publisher-profile test.
- Charged language
- “sharp decline”
- For example
-
“as brands and news publishers warn of a sharp decline in their traffic.” — The Straits Times
What every side reports
- Google announced on 15 October that inline links will appear higher up and more often in AI Overviews and AI Mode.
- Link carousels are being expanded and end-of-answer links made more prominent.
- Publishers are concerned about reduced traffic from AI search.
Left1 article
-
Google is making inline links more prominent in AI responses
Neutral Product-update report relaying Google's blog post, with brief note of publisher concerns.

Centre0 articles
No coverage yet.
Right1 article
-
The Straits TimesRC · · via AFP
Google boosts news and link visibility in AI mode
Mixed AFP copy that sets the change against publishers' traffic losses and a French complaint.
- 15 Oct 18:22 First The VergeLC Google is making inline links more prominent in AI responses
- 16 Oct 00:47 +6h 25m The Straits TimesRC Google boosts news and link visibility in AI mode via AFP
Times are when each article was published, or when we first saw it if the outlet gave no time.
Ask about this story
Loading…