Heinz launches soup in microwaveable pouches at Tesco and Ocado
Heinz has started selling four soups in plastic pouches, marketed as "ready-to-eat recipes", at Tesco and online at Ocado. The company has not said its cans will be phased out.
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The story, neutrally told
Mixed · 2Heinz has started selling a range of soups in plastic pouches, which it markets as "ready-to-eat recipes", in the UK. Daily MirrorL “The company has now started to sell a range of soups in plastic pouches, marketing them as “ready-to-eat recipes”.” Read at Daily Mirror ↗ Daily ExpressR “the food giant is starting to sell a range of soups in plastic pouches, marketing them as “ready-to-eat recipes”.” Read at Daily Express ↗ Mixed · 2The pouches can be microwaved directly, unlike metal cans, whose contents must first be decanted into a microwave-safe bowl. Daily MirrorL “Unlike metal tins, the plastic “bags” can be microwaved without first decanting the soup into a microwave-safe bowl.” Read at Daily Mirror ↗ Daily ExpressR “The pouches can be microwaved directly, unlike metal cans which need to be opened with a tin opener and have the soup decanted into a microwave-safe bowl first.” Read at Daily Express ↗ Left · 1The four flavours are Butternut Squash & Spices, Chicken Broth & Garden Veg, Black Lentil Dhal, and Roasted Red Pepper & Tomato. Daily MirrorL “The four flavours sold in pouches are Butternut Squash & Spices, Chicken Broth & Garden Veg, Black Lentil Dhal, and Roasted Red Pepper & Tomato.” Read at Daily Mirror ↗
Mixed · 2They are available on Tesco shelves and online at Ocado, priced at £2.25 for a 350g pouch. Daily MirrorL “They retail for £2.25 per 350g pouch.” Read at Daily Mirror ↗ Daily ExpressR “They retail for £2.25 per 350g pouch.” Read at Daily Express ↗ Mixed · 2Alessandra de Dreuille, Heinz's director of meals, told Metro that making soup easier to warm up was the motivation, saying the range combines "the comfort of a bowl of soup with natural ingredients and a convenient format for busy lifestyles". Daily MirrorL “Making it easier to warm up soup was the motivation for shaking up the product, Alessandra de Dreuille, Heinz’s director of meals said.” Read at Daily Mirror ↗ Daily ExpressR “combines the comfort of a bowl of soup with natural ingredients and a convenient format for busy lifestyles.” Read at Daily Express ↗ Mixed · 2Heinz first brought tomato soup to Britain in 1910, and the pouches were introduced in Canada last month as the company's "first entry into Canada's ready-to-eat soup category". Daily MirrorL “The bags were introduced to Canada last month as the company made its “first entry into Canada’s ready-to-eat soup category”.” Read at Daily Mirror ↗ Daily ExpressR “After bringing tomato soup to Britain in 1910, Heinz’s cans of soup have become a common sight” Read at Daily Express ↗
Mixed · 2Both outlets note that Heinz has not suggested its metal cans will be phased out, and that steel and aluminium can be recycled indefinitely without losing quality, unlike plastic. Daily MirrorL “It does not appear to be the beginning of the end for Heinz metal cans as the company has not suggested they will be phased out.” Read at Daily Mirror ↗ Daily ExpressR “both metals can be recycled infinitely without losing their quality, unlike plastic.” Read at Daily Express ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Presents the pouches as a major change to an iconic product, while noting that cans are not being phased out.
- Emphasis
- The 116-year history and the convenience motive.
- Leaves out or plays down
- Does not discuss any criticism of the change.
- Charged language
- “major change”“iconic”
- For example
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“Heinz is making a major change to its soup range more than 100 years after it first introduced cans to British shelves.” — Daily Mirror
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right1 outlet
- Framing
- Presents the pouches as a shake-up for Tesco shoppers, suggesting cans' dominance may end.
- Emphasis
- Tesco shoppers and everyday settings such as office desks and building sites.
- Leaves out or plays down
- Does not mention the 116-year figure used in the other outlet's headline.
- Charged language
- “massive change”“big shake-up”“iconic”
- For example
-
“Heinz is giving its iconic soup range a big shake-up after selling cans in British shops for more than a century.” — Daily Express
What every side reports
- Heinz is selling four soups in microwaveable plastic pouches at Tesco and Ocado.
- The pouches cost £2.25 per 350g.
- Heinz has not said it will phase out its cans.
- The pouches launched in Canada last month.
Heinz organisation
Says the pouches make mealtimes easier with natural ingredients and a convenient format, and has not said cans will be phased out.
“Heinz has always been committed to making mealtimes easier without compromising on great flavours.” — Daily Mirror
Tesco organisation
Stocks the pouches; the coverage gives no statement from Tesco.
“Shoppers at Tesco and Ocado will be the first to notice the change.” — Daily Express
Left1 article
-
Heinz makes major change to its iconic soup range after 116 years
Neutral Reports the pouch launch as a major change, with a closing note that cans are not being phased out.
Centre0 articles
No coverage yet.
Right1 article
-
Heinz makes change to iconic 1910 soup range for Tesco shoppers
Neutral Reports the same launch as a big shake-up led by Tesco shoppers, using near-identical text.
- 11 Nov 04:47 First Daily MirrorL Heinz makes major change to its iconic soup range after 116 years
- 11 Nov 04:51 +4m Daily ExpressR Heinz makes change to iconic 1910 soup range for Tesco shoppers
Times are when each article was published, or when we first saw it if the outlet gave no time.
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