Iberseries & Platino Industria 2026 closes in Madrid with AI, microdrama and consolidation debates

Left · 2The sixth edition of Iberseries & Platino Industria ran from 29 September to 2 October 2026 at Madrid's Matadero, a former slaughterhouse turned cultural and event venue, and doubled as a warm-up for Mipcom. 1 2 Left · 1Variety reported that attendance rose 20% to a record 3,400 including day passes; the event is organised by rights society EGEDA and Foundation Secuoya with producers' association Fipca. 1 Left · 2Both trade outlets said artificial intelligence and microdramas (vertical short-form drama) were the main themes of the week. 2 1

Left · 1On microdramas, DramaBox's Marcela Kartaszewicz welcomed Hollywood's move into vertical content ("The more, the merrier") while stressing that "Content is king". Holywater's Sasha Tkachenko put Eastern European budgets at 80k to 120k and U.S. ones at 120k to 250k, without naming a currency. 2 Left · 1Argentinean producer Lorena Quevedo said making microdramas changed how she views cinema and series timelines, and that her first microdrama, "Dinero, Armas y Feliz Navidad", reached 273 million views on ReelShort after its September 2025 release. Telemundo is developing 20-episode, 10-minute horizontal series. 1 Left · 2On AI, Wild Sheep Content's Erik Barmack called it "much more disruptive" than earlier technology shifts such as cable TV. He admitted he was wrong to expect endless 15-second generated clips after Sora, because they were too expensive to make and lacked a big enough audience. 2 1

Left · 1Variety also reported Barmack's warning that if AI companies stop growing, "the entire stock market will crash", and said much of the producer audience saw AI as the "real horror story" of the event. 1 Left · 1Industry scale was a recurring topic. The Hollywood Reporter linked it to Paramount's acquisition of Warner Bros. Discovery, which had received a judge's final approval and was due to close the following week. Mediawan's Elisabeth d'Arvieu said big clients getting bigger meant producers must get stronger. 2 Left · 2Banijay's Steve Matthews said the company's merger with All3Media should not change anything for creatives and that writing remains central. Variety put the Banijay-All3Media deal at $8 billion and said Banijay has a network of 170 companies. 2 1

Left · 1Woody Allen, 90, held an 1 October press conference in Madrid for his untitled fall project, which Variety said starts shooting on 5 October with WestEnd Films handling world sales. He called it a "comedy with romance, intrigue and infidelity" and said Madrid suited the "diplomatic atmosphere" he wanted. 1 Left · 1Variety named the week's major announcements as Mubi acquiring global rights to "La Mesías" and HBO Max developing a crime series executive produced by Los Javis' Suma Content, created by Fran Araújo and Eduard Sola. It also covered Movistar Plus-Arte's "Killing a Bear", about the death of a Pyrenean brown bear called Cachou. 1 Left · 2Data sessions drew attention. GECA counted 323 international fiction co-productions from 2023 to 2026, with Spain sixth on 38 and only 18 Europe-Latin America co-productions (6%). Parrot Analytics' Jaime Otero said demand for Spanish- and Portuguese-language series in South Korea rose 243% over 2024-2026, and that existing IP drives 40%-50% of the top 100 most in-demand series. 2 1