Jaguar unveils Type 01, its first electric car, in New York

Mixed · 2Jaguar unveiled the Type 01, an all-electric four-door grand tourer, at an event in New York. It is the first new model since the brand's controversial 2024 relaunch. 1 2 Mixed · 3All four outlets report a 0-62mph time of 3.2 seconds. BBC News and the Guardian give power as about or more than 1000 horsepower, Wired gives up to 1,030 PS and 1,365 Newton-meters from a tri-motor setup, and the Daily Mail gives 1,015 horsepower and 1,035 Newton metres. BBC News, Wired and the Daily Mail cite a 'sustained highway speed' range of up to 320 miles. 1 3 4 Left · 1Wired adds further specifications. The car has a 118 kWh usable battery and an 850-volt architecture, with an EPA range of up to 400 miles (450 miles WLTP). Rapid charging at 350 kW can add up to 200 miles in 13 minutes. The drag coefficient is 0.23 Cd. The interior has a 24-inch OLED screen and a camera-based rear display in place of a rear windscreen. 2

Left · 3BBC News and the Guardian say the price starts at £130,000 (the Guardian adds $172,000). Wired puts it at around $170,000 or £130,000 and notes there is no confirmed pricing yet. The Daily Mail expects it to start from around £120,000, with higher-spec models above £150,000. Wired places the car below the Ferrari Luce, electric Mercedes G-Wagen and Lamborghinis, which it says is where Jaguar managing director Rawdon Glover wants it to sit. 4 3 2 Centre · 1The launch follows a 2024 relaunch of Jaguar as a luxury electric brand. It began with a surreal advert showing no cars, followed by 'Miami Pink' and 'London Blue' concept cars. Critics called the effort 'woke' and derided the 'Barbie pink' colour. 1 Mixed · 2Since then, design chief Gerry McGovern has left JLR, which has also parted ways with the agency behind the rebranding campaign and has a new chief executive. JLR wound down production of the old Jaguar models in 2024 and 2025, so the brand has sold very few cars in the meantime. The Type 01 is expected to be the first of three new electric Jaguars. 1 2

Mixed · 2JLR calls the Type 01 the 'most technically advanced, powerful and aerodynamic Jaguar ever engineered'. Glover says it must win 'almost an entirely new client base'. He says success means establishing the new price point and attracting a new audience within two years, though he would not give volume targets. 1 2 Mixed · 2The Guardian and the Daily Mail quote Glover saying Jaguar's customer base had been 'shrinking and ageing'; the Guardian says it was mostly men in their 50s. He told the Guardian the buyer would be rich, urban and 'very design literate, very technology literate'. He told the Daily Mail the car may be 'too bold' for some, adding 'And that's OK.' 4 3 Mixed · 2The Guardian says the car is more than 5.2 metres long and 2 metres wide, so it will not fit a standard 4.8 metre UK parking space; Glover said all-wheel steering gives it the 'turning circle of a Fiat 500'. The Daily Mail says it is 5.2m long and 1.4m high. The Guardian says sales begin in early 2027 with first deliveries in the second half of the year. The Daily Mail says orders open now, with deliveries around the middle of next year and production at Solihull. The Daily Mail also says 50,000 people have registered interest, 78 per cent of them non-Jaguar owners. 4 3

Left · 1The Guardian places the launch against JLR's difficulties: falling sales as cheaper Chinese rivals gain share, a cyber-attack last year, and 4,000 announced job cuts to save £1.7bn. It says Glover revealed the car will not launch in China for 'a couple of years', and that JLR chief executive PB Balaji wants to focus on North America and wealthy buyers. Business secretary Jonathan Reynolds called the car 'a crucial step' in JLR's plans to invest over £15bn in the UK. 4 Mixed · 2The Guardian and the Daily Mail both note that Donald Trump called the 2024 rebrand 'woke' and that Nigel Farage was among its critics. The Daily Mail adds Elon Musk and says Jaguar stopped selling petrol and diesel cars for 12 months. 4 3 Mixed · 2Whether buyers will pay for it is the open question. BBC News quotes journalist Steve Fowler calling it 'a last throw of the dice' and saying the car is good enough but the brand is unproven. Ginny Buckley of Electrifying.com says the next challenge is getting people to buy it. Wired notes that no maker has yet broken through in luxury EVs, citing Porsche, Lamborghini and Mercedes, and that Chinese brands are advancing quickly. 1 2