James Cameron congratulates Marvel as Avengers: Endgame Encore retakes top box office spot
A re-release of Avengers: Endgame with new post-credits scenes put it back ahead of Avatar as the highest-grossing film ever, and James Cameron congratulated Marvel with a crossover image.
1 / 2
The story, neutrally told
Mixed · 2Avengers: Endgame is again the highest-grossing film of all time after a re-release titled Avengers: Endgame Encore, which added new post-credits scenes. Screen RantN “After a re-release featuring new post-credits scenes, titled Avengers: Endgame Encore, the Marvel Cinematic Universe film is now once again the best performer in box office history” Read at Screen Rant ↗ The A.V. ClubLC “reinstating its position as the worldwide box office champion over James Cameron’s Avatar” Read at The A.V. Club ↗ Mixed · 2Screen Rant puts Endgame at $2.938 billion worldwide against $2.923 billion for Cameron's Avatar; The A.V. Club says the Encore run added $138 million and leaves a gap of $14.7 million. Screen RantN “now at $2.938 billion worldwide compared to Cameron's movie at $2.923 billion” Read at Screen Rant ↗ The A.V. ClubLC “it raked in an additional $138 million for the film”“There now exists a paltry $14.7 million box office gap between the films” Read at The A.V. Club ↗ Mixed · 2Cameron congratulated Marvel on Instagram and other social media with an image of Iron Man surrounded by the Na'vi, who recognise him as "one of the people". Screen RantN “an image featuring Iron Man surrounded by the Na'vi and being recognized by them as "one of the people."” Read at Screen Rant ↗ The A.V. ClubLC “a composite image from Avatar, with Iron Man at the center of a welcoming Na’vi tribe” Read at The A.V. Club ↗
Mixed · 2His message read, "Congratulations to Marvel and the #1 Avengers: Endgame Encore for bringing moviegoers to the cinemas!" Screen RantN “Congratulations to Marvel and the #1 Avengers: Endgame Encore for bringing moviegoers to the cinemas!” Read at Screen Rant ↗ The A.V. ClubLC “for bringing moviegoers to the cinemas! – Jim Cameron.” Read at The A.V. Club ↗ Mixed · 2The record has changed hands before: Endgame passed Avatar in 2019, Avatar's 2021 re-release regained the top spot, and Cameron also congratulated Endgame in 2019 with a similar Iron Man image. Screen RantN “Avengers: Endgame surpassed it in 2019, but Avatar later re-claimed the top spot following a theatrical re-release in 2021.”“Cameron's reaction comes seven years after he congratulated Avengers: Endgame for initially breaking Avatar's box office record” Read at Screen Rant ↗ The A.V. ClubLC “Cameron to re-release a 4K remaster of Avatar in 2021” Read at The A.V. Club ↗ Centre · 1Screen Rant adds that no further re-releases are confirmed, though Avatar could return in 2029 for its 20th anniversary ahead of the fourth film, due December 21 of that year. Screen RantN “No further re-releases for the two movies have been confirmed, although it is possible that Avatar will have one in 2029 for its 20th anniversary” Read at Screen Rant ↗
Centre · 1Screen Rant also reports that Spider-Man: Brand New Day, the highest-grossing film of 2026, is third all time at $2.513 billion, and that Avengers: Doomsday, out December 18, could become the first film to reach $3 billion. Screen RantN “Spider-Man: Brand New Day, which became the highest-grossing movie of 2026, also reached third place on the all-time box office chart at $2.513 billion.”“Avengers: Doomsday, which releases in theaters on December 18” Read at Screen Rant ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Short, wry take on Cameron's gesture and the Marvel-Avatar rivalry, treating the re-release as a shrewd move by Marvel.
- Emphasis
- Marvel's strategy, the Encore's $138 million, Cameron's playful rivalry.
- Leaves out or plays down
- Does not give the total grosses or the outlook for upcoming films.
- Charged language
- “bonkers image”“shrewd gambit”“paltry”
- For example
-
“Marvel Studios’ release of Avengers: Endgame: Encore was a shrewd gambit for a few reasons” — The A.V. Club
Centre1 outlet
- Framing
- Box-office explainer around Cameron's reaction, with record history and a look ahead to Doomsday and future Avatar films.
- Emphasis
- Figures, the history of the record, upcoming releases.
- Leaves out or plays down
- Does not give how much the Encore run earned.
- Charged language
- “epic image”
- For example
-
“James Cameron reacts with an epic image.” — Screen Rant
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Avengers: Endgame Encore put Endgame back ahead of Avatar as the highest-grossing film ever.
- Cameron congratulated Marvel with an image of Iron Man among the Na'vi.
- Endgame and Avatar have swapped the top spot through re-releases.
Where accounts differ
-
Size of the gap between the two films
- Left
- The A.V. Club gives a $14.7 million gap.
- Centre
- Screen Rant's figures ($2.938bn vs $2.923bn) imply about $15 million.
James Cameron person
Cameron publicly congratulated Marvel and praised the re-release for bringing people to cinemas, using a playful crossover image.
“Congratulations to Marvel and the #1 Avengers: Endgame Encore for bringing moviegoers to the cinemas!” — Screen Rant
Left1 article
-
James Cameron congratulates Avengers: Endgame's box office success with bonkers image
Mixed Light, teasing commentary that credits Marvel's strategy and jokes about Cameron's competitiveness.
Centre1 article
-
James Cameron Reacts To Avengers: Endgame Box Office Record With Epic Image
Neutral Informative report on the reaction with record history and forward-looking box office context.
Right0 articles
No coverage yet.
- 17 Oct 14:48 First Screen RantN James Cameron Reacts To Avengers: Endgame Box Office Record With Epic Image
- 17 Oct 16:09 +1h 21m The A.V. ClubLC James Cameron congratulates Avengers: Endgame's box office success with bonkers image
Times are when each article was published, or when we first saw it if the outlet gave no time.
Ask about this story
Loading…