Clarkson says show after Clarkson's Farm must be 'unbelievably ambitious'
Speaking at the Royal Television Society's London Convention, Jeremy Clarkson said his next TV project must be far bigger to stand out, that filming on Clarkson's Farm series six has wrapped, and that a seventh series is undecided.
Updated (version 3). New coverage since the last version from Daily Mail, Digital Spy.
1 / 6
The story, neutrally told
Jeremy Clarkson said at the Royal Television Society's London Convention on 29 September that whatever follows Clarkson's Farm will have to be 'unbelievably ambitious'. The IndependentLC “It has to be unbelievably ambitious. Where people go, ‘What the f… are you doing? That’s incredible’.” Read at The Independent ↗ Radio TimesN “It has to be unbelievably ambitious," he said.” Read at Radio Times ↗ He said the next project must be bigger to stand out and protect against an 'onslaught from underneath', which The Independent links to new media such as content creators on YouTube. The IndependentLC “referring to the rise in new media, including content creators on the likes of YouTube” Read at The Independent ↗ Daily MailR “to protect us from the onslaught from underneath (from new media)” Read at Daily Mail ↗ He called Celebrity Traitors 'a very good example' of a show that raises the bar; Celebrity Traitors returns on 1 October. The IndependentLC “Clarkson cited Celebrity Traitors as a “very good example”” Read at The Independent ↗ Daily MailR “Celebrity Traitors will return to screens on October 1” Read at Daily Mail ↗
Clarkson, 66, said filming on series six of Clarkson's Farm has finished, and the series is expected on Amazon next summer. The IndependentLC “Series six of Clarkson’s Farm is expected to arrive on Amazon Video next summer” Read at The Independent ↗ Daily MirrorL “The sixth series of Clarkson's Farm is set to land on Prime next summer” Read at Daily Mirror ↗ Radio Times and The Independent quote him saying a seventh series is uncertain; Radio Times says he stopped short of confirming another run. Radio TimesN “stopped short of confirming another run” Read at Radio Times ↗ The IndependentLC “Season seven's kind of all, ‘What are we going to do? We need to get bigger, better’” Read at The Independent ↗ According to the Mirror and the Mail, he also proposed merging the BBC, ITV, Sky, Channel 4 and Channel 5 into one platform, with 'bigger, better and fewer programmes'; the outlets spell the name 'Britflix' or 'Britfix'. Daily MirrorL “But bigger, better and fewer programmes.” Read at Daily Mirror ↗ Daily MailR “BBC, ITV, Sky, Channel 4 and 5” Read at Daily Mail ↗
The Independent alone reports his remarks that crew members worry about paying their mortgages and that experienced producers cannot find work. The IndependentLC “So there’s 35, 40, people on that crew who are now sitting at home thinking, ‘how are we going to pay our mortgage?’” Read at The Independent ↗ He also questioned how gardening shows would survive without Monty Don, who has confirmed his exit from BBC Gardeners' World after 23 years, according to the Express. Daily ExpressR “who confirmed his exit after 23 years with the programme” Read at Daily Express ↗ The IndependentLC “How are they going to survive, especially without Monty Don?” Read at The Independent ↗ Series five covered his heart surgery and cancer diagnosis; the Independent and Radio Times say he is now in remission. Radio TimesN “Clarkson has since confirmed that his prostate cancer is in remission” Read at Radio Times ↗ The IndependentLC “Clarkson revealed he is now in remission” Read at The Independent ↗
Every sentence links to the reporting it rests on.
Left2 outlets
- Framing
- The Independent reports the speech straight; the Mirror leads on a new show to rival Celebrity Traitors and adds the merger idea and Traitors comments.
- Emphasis
- The Independent adds crew jobs and industry work shortages; the Mirror adds the 'Britflix' idea and Clarkson's earlier remark that he would not go on Celebrity Traitors.
- Leaves out or plays down
- The Mirror does not mention the seventh-series uncertainty; neither covers Monty Don's exit at length.
- Charged language
- “teases”
- For example
-
“Jeremy Clarkson has teased his plans for his life after Clarkson’s Farm” — The Independent
“Jeremy Clarkson is teasing a new TV show beyond Clarkson's farm, that could rival Celebrity Traitors.” — Daily Mirror
Centre2 outlets
- Framing
- Radio Times leads on uncertainty over Clarkson's Farm season 7 while he chases a bigger project.
- Emphasis
- Season 7 being 'up in the air', his health and remission, and that he gave no specifics on the format.
- Leaves out or plays down
- Does not mention the broadcaster-merger idea, the crew's job worries or Monty Don.
- Charged language
- “up in the air”
- For example
-
“The presenter says season 7 is up in the air as he chases a "bigger" project.” — Radio Times
Right2 outlets
- Framing
- The Express and Mail frame it as a show to rival Celebrity Traitors; a second Express piece ties it to Monty Don's Gardeners' World exit. The Mail adds a long Celebrity Traitors cast list.
- Emphasis
- Celebrity Traitors, the celebrity line-up, the Monty Don comments and Chloe Winter column.
- Leaves out or plays down
- The Mail and Express leave out the seventh-series doubt and the crew's mortgage worries.
- Charged language
- “'protect' himself”“Monty Don fears”
- For example
-
“Jeremy Clarkson is working on an 'unbelievably ambitious' new show to rival The Traitors.” — Daily Mail
“Jeremy Clarkson planning 'big' TV show to 'protect' himself after Monty Don fears” — Daily Express
What every side reports
- Clarkson spoke at the RTS London Convention about what comes after Clarkson's Farm.
- He said the next project has to be 'unbelievably ambitious' and bigger to stand out.
- Filming on series six of Clarkson's Farm has finished, with release expected next summer.
Where accounts differ
-
Whether Clarkson's Farm continues beyond series six
- Left
- The Independent quotes him saying season seven is 'What are we going to do?'.
- Centre
- Radio Times leads on uncertainty over season 7, saying he did not rule out a renewal.
- Right
- The Mail, and the Express in its two articles, do not address a seventh series in the text.
-
Clarkson said his next show after Clarkson's Farm has to be 'unbelievably ambitious'.
Reported- Reports 5
- Daily Mirror, The Independent, Radio Times, Daily Express, Daily Mail
-
Filming on series six of Clarkson's Farm has finished; it is due on Amazon next summer.
Reported- Reports 5
- Daily Mirror, The Independent, Radio Times, Daily Express, Daily Mail
-
Clarkson proposed merging UK broadcasters into one platform ('Britflix').
Reported- Reports 3
- Daily Mirror, Daily Express, Daily Mail
Jeremy Clarkson person
Says TV must get bigger and fewer to survive against social media, and that his next project must be far more ambitious than Clarkson's Farm.
“Television has to get bigger, lose scheduling and get better” — Daily Mail
“Ever since I started working in television the mantra has always been to make 'fewer, bigger, better' shows.” — Daily Express
Clarkson's Farm other
Series six has finished filming and is due next summer; a seventh series is not confirmed.
“We wrapped season 6 of Clarkson's Farm final yesterday” — Radio Times
Left2 articles
-
Jeremy Clarkson teases ‘unbelievably ambitious’ plans for next show after Clarkson’s Farm
Neutral Straight account of the speech, with extra detail on crew worries and Clarkson's health.

-
Jeremy Clarkson teases new 'bigger' show to rival Celebrity Traitors
Neutral Showbiz piece framing the remarks as a rival to Celebrity Traitors, with the merger idea.

Centre2 articles
-
Neutral Focuses on doubt over season 7 and the vague new project.

-

Right4 articles
-

-
Jeremy Clarkson planning 'big' TV show to 'protect' himself after Monty Don fears
Mixed Links the new project to Monty Don's departure and the Chloe Winter column.

-
Neutral Leads on the rival-to-Traitors show, then largely lists Celebrity Traitors contestants.

-

- 29 Sep 15:28 First The IndependentLC Jeremy Clarkson teases ‘unbelievably ambitious’ plans for next show after Clarkson’s Farm
- 30 Sep 00:50 +9h 21m Daily MirrorL Jeremy Clarkson teases new 'bigger' show to rival Celebrity Traitors
- 30 Sep 01:46 +10h 17m Daily ExpressR Jeremy Clarkson teases new TV show to rival Celebrity Traitors after Clarkson's Farm
- 30 Sep 10:35 +19h 7m Radio TimesN Jeremy Clarkson reveals uncertainty about Clarkson's Farm future – and teases "ambitious" new TV show ideas
- 30 Sep 12:16 +20h 47m Daily ExpressR Jeremy Clarkson planning 'big' TV show to 'protect' himself after Monty Don fears
- 30 Sep 12:26 +20h 58m Daily MailR Jeremy Clarkson reveals he's working on show to rival Celebrity Traitors that will be 'bigger' than Clarkson's Farm
- 30 Sep 15:03 +23h 34m Daily ExpressR Jeremy Clarkson makes stark admission about 'life after Clarkson's Farm'
- 30 Sep 19:07 +27h 38m Digital SpyN Did Jeremy Clarkson just hint at Clarkson's Farm ending?
Times are when each article was published, or when we first saw it if the outlet gave no time.