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Last Ditch, Greenfield lesbian bar at centre of mask row, announces it is closing

The Last Ditch, a lesbian bar in Greenfield, Massachusetts, opened in 2025 and went viral over a Covid mask policy dispute. It has announced a "soft closing" and says it needs new owners.

3 outlets · 2L · 0C · 1R First reported Account updated

Updated (version 2). New coverage since the last version from New York Post.

Image: Metro
Image: New York Post
Image: The Independent

1 / 3

The story, neutrally told

Left · 2The Last Ditch, a bar in downtown Greenfield, Massachusetts, has announced on Instagram that it is "SOFT CLOSING effective immediately" and needs "new owners ASAP". Right · 1The New York Post reports that the bar will close fully by winter, and that the Instagram post said it would shut down except for already booked events. Left · 1Booked events are to go ahead, and the Independent reports that karaoke and an open mic night remain on the calendar for this week.

Left · 1The bar was founded in 2025 by three housemates, Asa Rosario, Jackie Matellian and Sage Territo, to fill a gap left by the closure of two other local queer venues, and describes itself as a space for lesbians and others including "transsexuals, gender freaks, workers and their friends". Left · 2It had required masks; its attention began in September when The Boston Globe reported on internal conflict over Covid rules after the owners made masks optional on Saturday nights. Left · 2Critics online said the change abandoned immunocompromised patrons; Metro quotes some of the roughly 400 comments, which included an abusive wish that the venue be firebombed, and says Greenfield had reported no Covid cases for two months.

Right · 1The New York Post says masks were still required on all other days, that critics called the change a "mass disabling event" and a "eugenicist" attack, and that irate customers banded together to boycott, leaving the bar empty on typically busy nights. Left · 1The bar apologised for announcing the access change in a casual way, and Metro says the owner pleaded with patrons, citing thousands of dollars in debt and living out of a car. Right · 1The Post, citing a monthly community meeting on Sept. 11, says Jackie Matellian, described as the last remaining owner, broke down in tears, saying she was the last of her friends in charge, was burdened by a business loan and was living in a car to make bar payments; it also says sales were already declining under a policy that nobody would be barred for lack of funds.

Left · 1The Independent reports that the Globe piece spread so widely that its agency, UTA, confirmed inquiries from Hollywood studios about TV, film or documentary adaptations; the first mask-optional Saturday brought dozens of new customers, but not enough to keep the bar open. Left · 2The owners said they had put their lives on hold to build networks of care and a base for organising, and that it was time to pass it on; they have no board or leadership in place to manage a transfer to a workers' co-op, and a graphic listed $70,000 of equipment, furniture and inventory. Left · 1Greenfield's Community and Economic Development Director, Amy Cahillane, told The New York Times that "it is always a shame to lose a small business."

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left2 outlets

Framing
Both UK outlets treat the closure as the end of a viral story about a mask-policy row. Metro is wry and sceptical of the online backlash and of the bar's finances, while the Independent is more straightforward and adds the founders, the Hollywood interest and an official's comment.
Emphasis
Metro stresses the online abuse, the bar's finances and its free-entry policy. The Independent stresses the bar's community purpose, the local gap it filled and the media attention.
Leaves out or plays down
Neither has comment from the owners beyond Instagram posts. Metro omits the founders' names and the local official's comment, and the Independent omits the debt and the $70,000 inventory.
For example
“There were some 400 comments in the end” — Metro
“Other commentators began ridiculing the customers and their Covid worries.” — The Independent

Centre0 outlets

No centre outlet in our sources has covered this story yet.

Right1 outlet

Framing
The New York Post presents the closure as the end of a "messy culture war", mocking the queer community's reaction and the bar's business model.
Emphasis
The abusive comments, the boycott, the open-door pricing policy and the owner's breakdown at the Sept. 11 meeting.
Leaves out or plays down
Omits the Hollywood interest, the other founders' names and the local official's comment, and does not give the $70,000 inventory figure or co-op transfer detail.
Charged language
“messy culture war”“high-strung critics”“ridiculous business model”“whining”
For example
“ignited a messy culture war after lifting a longstanding mask mandate” — New York Post
“some high-strung critics dramatically correlating the choice” — New York Post

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