Last Ditch, Greenfield lesbian bar at centre of mask row, announces it is closing
The Last Ditch, a lesbian bar in Greenfield, Massachusetts, opened in 2025 and went viral over a Covid mask policy dispute. It has announced a "soft closing" and says it needs new owners.
Updated (version 2). New coverage since the last version from New York Post.
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The story, neutrally told
Left · 2The Last Ditch, a bar in downtown Greenfield, Massachusetts, has announced on Instagram that it is "SOFT CLOSING effective immediately" and needs "new owners ASAP". The IndependentLC “The post announced that the venue was “SOFT CLOSING effective immediately, all BOOKED events will CONTINUE, otherwise we are CLOSED,”” Read at The Independent ↗ MetroLC “We need new owners ASAP, we close this winter” Read at Metro ↗ Right · 1The New York Post reports that the bar will close fully by winter, and that the Instagram post said it would shut down except for already booked events. New York PostR “it will shut down “effective immediately” except for already booked events, and fully close by winter.” Read at New York Post ↗ Left · 1Booked events are to go ahead, and the Independent reports that karaoke and an open mic night remain on the calendar for this week. The IndependentLC “Several scheduled events remain on the calendar for this week, including karaoke and an open mic night, according to the post.” Read at The Independent ↗
Left · 1The bar was founded in 2025 by three housemates, Asa Rosario, Jackie Matellian and Sage Territo, to fill a gap left by the closure of two other local queer venues, and describes itself as a space for lesbians and others including "transsexuals, gender freaks, workers and their friends". The IndependentLC “The venue was established in 2025 by three housemates — Asa Rosario, Jackie Matellian and Sage Territo — to address a void left by the recent closures of two other local queer establishments.” Read at The Independent ↗ Left · 2It had required masks; its attention began in September when The Boston Globe reported on internal conflict over Covid rules after the owners made masks optional on Saturday nights. The IndependentLC “In an effort to boost revenue, the owners decided to relax mandatory face coverings by making masks optional on Saturday nights.” Read at The Independent ↗ MetroLC “The bar had one very strict rule: patrons must wear face masks.” Read at Metro ↗ Left · 2Critics online said the change abandoned immunocompromised patrons; Metro quotes some of the roughly 400 comments, which included an abusive wish that the venue be firebombed, and says Greenfield had reported no Covid cases for two months. The IndependentLC “Opponents quickly criticized the decision on social media, arguing that the bar was turning its back on immunocompromised patrons and failing to remain accessible.” Read at The Independent ↗ MetroLC “There were some 400 comments in the end, many of which were accusing the venue of failing to take the COVID pandemic seriously.” Read at Metro ↗
Right · 1The New York Post says masks were still required on all other days, that critics called the change a "mass disabling event" and a "eugenicist" attack, and that irate customers banded together to boycott, leaving the bar empty on typically busy nights. New York PostR “The watering hole, started by three housemates in 2025, still required masks on all other days”“The business was soon empty on typically busy nights, as irate customers banded together to boycott.” Read at New York Post ↗ Left · 1The bar apologised for announcing the access change in a casual way, and Metro says the owner pleaded with patrons, citing thousands of dollars in debt and living out of a car. MetroLC “explaining how she had amassed thousands of dollars in debt and was living out of a car” Read at Metro ↗ Right · 1The Post, citing a monthly community meeting on Sept. 11, says Jackie Matellian, described as the last remaining owner, broke down in tears, saying she was the last of her friends in charge, was burdened by a business loan and was living in a car to make bar payments; it also says sales were already declining under a policy that nobody would be barred for lack of funds. New York PostR “Last Ditch’s remaining owner, Jackie Matellian, broke down in tears at the volatile meeting”“Sales had already been declining over the bar’s ridiculous business model” Read at New York Post ↗
Left · 1The Independent reports that the Globe piece spread so widely that its agency, UTA, confirmed inquiries from Hollywood studios about TV, film or documentary adaptations; the first mask-optional Saturday brought dozens of new customers, but not enough to keep the bar open. The IndependentLC “it had fielded inquiries from Hollywood studios regarding potential TV, film and documentary adaptations of the article.”“Although the coverage brought dozens of new customers to the bar’s first mask-optional Saturday, the boost in business was not enough to keep it open.” Read at The Independent ↗ Left · 2The owners said they had put their lives on hold to build networks of care and a base for organising, and that it was time to pass it on; they have no board or leadership in place to manage a transfer to a workers' co-op, and a graphic listed $70,000 of equipment, furniture and inventory. MetroLC “An accompanying graphic detailed that the venue has $70,000 worth of equipment, furniture and inventory.” Read at Metro ↗ The IndependentLC ““We have put our lives on hold to foster networks of care, resources, and a home base for organizing,”” Read at The Independent ↗ Left · 1Greenfield's Community and Economic Development Director, Amy Cahillane, told The New York Times that "it is always a shame to lose a small business." The IndependentLC ““it is always a shame to lose a small business.”” Read at The Independent ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left2 outlets
- Framing
- Both UK outlets treat the closure as the end of a viral story about a mask-policy row. Metro is wry and sceptical of the online backlash and of the bar's finances, while the Independent is more straightforward and adds the founders, the Hollywood interest and an official's comment.
- Emphasis
- Metro stresses the online abuse, the bar's finances and its free-entry policy. The Independent stresses the bar's community purpose, the local gap it filled and the media attention.
- Leaves out or plays down
- Neither has comment from the owners beyond Instagram posts. Metro omits the founders' names and the local official's comment, and the Independent omits the debt and the $70,000 inventory.
- For example
-
“There were some 400 comments in the end” — Metro
“Other commentators began ridiculing the customers and their Covid worries.” — The Independent
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right1 outlet
- Framing
- The New York Post presents the closure as the end of a "messy culture war", mocking the queer community's reaction and the bar's business model.
- Emphasis
- The abusive comments, the boycott, the open-door pricing policy and the owner's breakdown at the Sept. 11 meeting.
- Leaves out or plays down
- Omits the Hollywood interest, the other founders' names and the local official's comment, and does not give the $70,000 inventory figure or co-op transfer detail.
- Charged language
- “messy culture war”“high-strung critics”“ridiculous business model”“whining”
- For example
-
“ignited a messy culture war after lifting a longstanding mask mandate” — New York Post
“some high-strung critics dramatically correlating the choice” — New York Post
What every side reports
- The Last Ditch opened in 2025 in Greenfield, Massachusetts.
- It went viral after making masks optional on Saturday nights.
- It announced a 'soft closing' on Instagram and said it needs new owners.
- The Boston Globe's report brought the bar wide attention.
Where accounts differ
-
How serious the mask policy change was
- Left
- Metro calls it a 'teeny, tiny change' made to turn a profit. The Independent reports critics saying it abandoned immunocompromised patrons.
-
Last Ditch Bar is soft closing immediately, apart from booked events, and needs new owners.
Reported- Reports 3
- Metro, The Independent, New York Post
-
The bar made masks optional on Saturday nights in a bid to boost revenue, drawing online backlash.
Reported- Reports 3
- Metro, The Independent, New York Post
Last Ditch Bar organisation
The bar says it is soft closing immediately, keeps booked events, seeks new owners and says its founders put their lives on hold for community care and organising.
““We have put our lives on hold to foster networks of care, resources, and a home base for organizing,”” — The Independent
Left2 articles
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MetroLC ·
Viral COVID-conscious lesbian bar announces closure after online drama
Mixed Light, sardonic account of the 'online drama' that downplays the mask change as tiny and calls the free-entry policy a money-loser.

-
Massachusetts lesbian bar that went viral over Covid mask backlash is closing
Neutral Straightforward news report of the closure announcement, with background on the founders, the viral Globe report and the local official's comment.

Centre0 articles
No coverage yet.
Right1 article
-
Massachusetts lesbian bar that lifted mask mandate — one night a week — needs ‘new owners ASAP’
Dismissive Culture-war framing that ridicules the critics and the bar's finances while quoting the owner's distress.

- 26 Oct 20:33 First MetroLC Viral COVID-conscious lesbian bar announces closure after online drama
- 27 Oct 00:39 +4h 6m The IndependentLC Massachusetts lesbian bar that went viral over Covid mask backlash is closing
- 27 Oct 01:06 +4h 33m New York PostR Massachusetts lesbian bar that lifted mask mandate — one night a week — needs ‘new owners ASAP’
Times are when each article was published, or when we first saw it if the outlet gave no time.
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