Lloyds: UK home prices at lowest multiple of earnings since 2015
Lloyds analysis says the average UK home costs 7.3 times average earnings, the lowest since 2015, with Scotland and northern England most affordable and London and the South East least. Mortgage costs have risen.
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The story, neutrally told
Lloyds calculated that the average UK home costs about 7.3 times average earnings, the lowest price-to-earnings ratio since 2015 and down from 7.6 a year earlier. Evening StandardN “Lloyds calculated that the average UK home costs around 7.3 times average earnings – the lowest price to earnings ratio since 2015 and down from 7.6 a year ago.” Read at Evening Standard ↗ Daily MailR “The average home now costs 7.3 times the average household income, down from 7.6 a year ago, Lloyds said.” Read at Daily Mail ↗ The bank said wage growth outpaced house price growth over the past year. The Daily Mail gave the figures: average prices rose 0.5% to £299,131 while average earnings rose 4.5% to £40,790. Evening StandardN “The bank said the rate of wage growth has outpaced house price increases over the past year, narrowing the affordability gap.” Read at Evening Standard ↗ Daily MailR “Nationally, the average property price edged up 0.5 per cent in the past year, to £299,131, while average earnings increased by 4.5 per cent to £40,790, narrowing the gap.” Read at Daily Mail ↗ The calculations compared April to June 2026 with the same period in earlier years, using Lloyds' house price index and Office for National Statistics data. Lloyds said no quarter in the past 11 years had been lower than 7.3. Evening StandardN “Lloyds’ calculations compared figures for April to June 2026 with the same period in previous years, using data from its house price index and Office for National Statistics (ONS) figures.”“Lloyds assessed all quarters and found that no other quarter had been lower than 7.3 for 11 years.” Read at Evening Standard ↗
For first-time buyers the ratio is 5.9, down from 6.1. Daily MailR “homes now cost less than six times earnings, falling from 6.1 to 5.9.” Read at Daily Mail ↗ Evening StandardN “with a ratio of 5.9, Lloyds said.” Read at Evening Standard ↗ The biggest improvements were in regions where prices were already high relative to earnings: the South East fell from 9.7 to 9.1, London from 10.9 to 10.3, Eastern England from 8.7 to 8.2 and the South West from 8.2 to 7.7. London and the South East remain the least affordable regions. Evening StandardN “The South East of England recorded a significant fall, with the average home costing 9.1 times earnings, down from 9.7 a year earlier.”“In London, the ratio fell from 10.9 to 10.3, while in Eastern England it fell from 8.7 to 8.2 and in the South West it decreased from 8.2 to 7.7.” Read at Evening Standard ↗ Northern Ireland went the other way, with its ratio rising from 5.8 to 6.0 as prices rose faster than wages. Scotland was broadly unchanged at 5.3, and the North East, North West, and Yorkshire and the Humber saw small falls. Lloyds left Northern Ireland out of its local breakdowns because of small sample sizes. Evening StandardN “Northern Ireland bucked the general UK trend over the past year, with prices rising faster than wages, causing the average house price-to-earnings ratio to increase from 5.8 to 6.0.”“Lloyds did not include Northern Ireland in its more localised breakdowns due to small sample sizes.” Read at Evening Standard ↗
Inverclyde and Aberdeen were the most affordable local authorities, at 3.5 times earnings. Kingston upon Hull, Blackpool and Dundee followed at 3.6. Evening StandardN “Areas in Scotland topped the list, with homes in Inverclyde and Aberdeen costing 3.5 times wages on average.” Read at Evening Standard ↗ Daily MailR “Inverclyde and Aberdeen in Scotland are the most affordable locations, with the average home costing 3.5 times earnings in both areas.” Read at Daily Mail ↗ Elmbridge in Surrey was the least affordable at 17.4, followed by Kensington and Chelsea at 17.3 and St Albans at 14.1. Evening StandardN “Elmbridge in Surrey was Britain’s least affordable local authority with a ratio of 17.4.” Read at Evening Standard ↗ Daily MailR “Elmbridge in Surrey remained the least affordable local authority with a house price-to-income ratio of 17.4.” Read at Daily Mail ↗ In London, Barking and Dagenham was the most affordable borough, at 6.2 times earnings and an average price of £322,675. Kensington and Chelsea was the least affordable, at 17.3 and £895,893. Evening StandardN “Barking and Dagenham was named the most affordable, with an average property price of £322,675, 6.2 times average earnings.”“London is still the least affordable place to live in the UK, but affordability is improving in the capital, the analysis by Lloyds found.” Read at Evening Standard ↗
Some traditionally expensive areas improved most, according to Lloyds: Westminster fell from 15.2 to 13.3, Cambridge from 11.4 to 10.0, Elmbridge from 18.7 to 17.4 and the New Forest from 10.1 to 8.7. Some cheaper areas worsened, including Rossendale (4.8 to 5.4), Wrexham (4.9 to 5.5) and Halton (5.1 to 5.6). Daily MailR “Westminster (London), where the ratio fell from 15.2 to 13.3; Cambridge (Eastern England), from 11.4 to 10.0; Elmbridge (South East), from 18.7 to 17.4; and New Forest (South East), from 10.1 to 8.7.”“Rossendale recorded the largest increase from 4.8 to 5.4, while Wrexham in Wales increased from 4.9 to 5.5 and Halton from 5.1 to 5.6.” Read at Daily Mail ↗ Lloyds said mortgage costs have risen even as the ratio improved. The Daily Mail reported that average monthly repayments rose from £1,100 to £1,157 over the year, and that a first-time buyer's mortgage payment takes about 34% of income, against 41% for renters. Daily MailR “Higher interest rates mean average monthly mortgage repayments have increased from an average of £1,100 to £1,157 over the past year according to Lloyds.”“The average first-time buyer mortgage payment now accounts for around 34 per cent of income, compared with 41 per cent for those renting.” Read at Daily Mail ↗ Andrew Asaam, mortgages director at Lloyds, said there were "some encouraging signs" but that affordability "remains stretched for many households", with higher mortgage rates and deposits the main barriers for first-time buyers. He suggested buyers with flexibility look to Scotland and northern England for value. Evening StandardN ““However, affordability remains stretched for many households.”““Many parts of Scotland and northern England continue to offer some of the best value relative to local earnings.” Read at Evening Standard ↗
Ian Harris, president of NAEA Propertymark, said affordability on paper does not always translate into affordability at the point of purchase. Daily MailR “affordability on paper does not always translate into affordability at the point of purchase.” Read at Daily Mail ↗ The figures arrive as the Government has announced the Your First Home scheme for England, offering first-time buyers a new-build home with a 2.5% deposit and a government loan of 20% of the price. Details are due at the Budget. Rightmove analysis cited by the Daily Mail says it could raise the maximum price an average solo buyer can afford from £216,758 to £265,703. Evening StandardN “The Your First Home initiative will give first-time buyers the chance to buy a new-build property with a 2.5% deposit, with the Government lending an extra 20% towards the cost.” Read at Evening Standard ↗ Daily MailR “The maximum purchase price affordable to an average solo buyer could rise by nearly £49,000, from £216,758 to £265,703 based on the national average wage, Rightmove added.” Read at Daily Mail ↗
Every sentence links to the reporting it rests on.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre1 outlet
- Framing
- Presents the Lloyds data as a straightforward report: an affordability milestone, regional winners and losers, with ranked lists and a London-specific piece.
- Emphasis
- Full top-10 lists, regional ratios, and the London borough ranking; Lloyds' caveats on mortgage costs.
- Leaves out or plays down
- Does not give the national price and earnings figures, monthly mortgage repayments or the rent comparison, and carries no outside expert comment.
- Charged language
- “most and least affordable”
- For example
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“Although some mortgage rates have increased, the average UK house price-to-earnings ratio has reached its lowest level since 2015, Lloyds said.” — Evening Standard
“Affordability improves in the capital - but its still the most expensive place to buy in the country” — Evening Standard
Right1 outlet
- Framing
- Leads on the improvement but quickly turns to buyers' cost pressures, with higher mortgage rates linked to inflation from the conflict with Iran, and adds consumer advice.
- Emphasis
- Price and earnings growth figures, higher monthly repayments, the rent comparison, the Propertymark caution and Rightmove analysis of the Your First Home scheme.
- Leaves out or plays down
- Omits the full top-10 lists and the Northern Ireland exception.
- Charged language
- “fresh wave of mortgage rate hikes”“shot up again”
- For example
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“The data will be of little comfort to buyers facing higher borrowing costs as mortgage rates increase.” — Daily Mail
“Mortgage rates have shot up again due to inflation triggered by the conflict with Iran reversing hopes that the Bank of England would cut rates.” — Daily Mail
What every side reports
- Lloyds says the average UK home costs 7.3 times average earnings, the lowest since 2015 and down from 7.6.
- The first-time buyer ratio is 5.9.
- Inverclyde and Aberdeen are the most affordable local authorities at 3.5; Elmbridge is the least affordable at 17.4.
- London and the South East remain the least affordable regions despite improvement.
- Lloyds' Andrew Asaam said affordability remains stretched because of higher mortgage rates and deposit barriers.
Lloyds Bank organisation
Lloyds presents the narrowing gap as encouraging but says affordability remains stretched, citing higher mortgage rates and deposit saving, and points buyers to smaller-deposit mortgages and cheaper regions.
““There are some encouraging signs for people looking to buy a home.” — Evening Standard
““Mortgage rates are higher than they were a year ago and saving for a deposit continues to be one of the biggest barriers facing first-time buyers.” — Evening Standard
Left0 articles
No coverage yet.
Centre2 articles
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Britain’s ‘most and least affordable’ places to buy a home revealed
Neutral Reports the Lloyds findings with full rankings and Lloyds' caveats on mortgage costs.

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London’s ‘most and least affordable’ places to buy a home revealed
Neutral London-focused version of the Lloyds analysis, noting improvement but continued highest prices.
Right1 article
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House prices at their most affordable since 2015 compared to salaries
Mixed Reports the affordability gain but stresses rising mortgage costs, the Iran-linked inflation and consumer advice.

- 2 Oct 00:01 First Evening StandardN Britain’s ‘most and least affordable’ places to buy a home revealed
- 2 Oct 00:01 First Evening StandardN London’s ‘most and least affordable’ places to buy a home revealed
- 2 Oct 00:01 +1m Daily MailR House prices at their most affordable since 2015 compared to salaries
Times are when each article was published, or when we first saw it if the outlet gave no time.