Matthew Gray Gubler promotes CBS comedy procedural 'Einstein' at MIPCOM and New York Comic Con
CBS Studios' 'Einstein', a comedic crime procedural starring Matthew Gray Gubler, was marketed at MIPCOM in Cannes and previewed with its cast at New York Comic Con. It is due at midseason 2027, with no exact date announced.
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The story, neutrally told
Centre · 1Einstein, a series from CBS Studios, was one of the big shows offered to international buyers at the MIPCOM programming market in Cannes this week, with Paramount Global Content Distribution handling sales. DeadlineN “One of the big shows coming to the international market at the MIPCOM programming bazaar in Cannes this week was Einstein” Read at Deadline ↗ Centre · 2Matthew Gray Gubler, formerly of Criminal Minds, plays Lewis Einstein, the great-grandson of the physicist Albert Einstein. According to the official logline quoted by TVLine, Lewis is brilliant but directionless, and his reckless antics land him in trouble with the law. DeadlineN “plays Lewis Einstein, great-grandson of the famous physicist” Read at Deadline ↗ TVLineN “the brilliant but directionless great grandson of Albert Einstein,” Read at TVLine ↗ Centre · 1Lewis is then pressed into service helping Detective Teri London, played by Brooklyn Nine-Nine alum Melissa Fumero, solve her most puzzling cases. TVLineN “He's subsequently pressed into service helping Detective Teri London” Read at TVLine ↗
Centre · 1The show premieres at midseason in 2027, with the exact date still to be announced. TVLineN “a new comedic procedural premiering at midseason in 2027 (exact date TBA)” Read at TVLine ↗ Centre · 2The series comes from Andy Breckman and Randy Zisk, the executive producers behind Monk. Tony Shalhoub, the star of Monk, joins as Lewis's estranged father, Jack, who is introduced in jail. DeadlineN “which comes from Andy Breckman and Randy Zisk” Read at Deadline ↗ TVLineN “Shalhoub finds himself on the other side of the law as Lewis' estranged father, Jack.” Read at TVLine ↗ Centre · 1Gubler is also a producer. He told Deadline he designed and animated the title sequence, that his drawings appear in every episode as the way his character solves clues, and that he worked 19-hour days because he went into the editing room as soon as he wrapped. DeadlineN “I designed and animated the title sequence. Every episode has a lot of my drawings, that’s how I solve clues in the show”“I was doing 19-hour days because the minute I wrapped, I would go into the editing room.” Read at Deadline ↗
Centre · 2Gubler said Lewis is the opposite of Criminal Minds' Dr. Spencer Reid. In both interviews he compared the two characters to a palm tree and a pine tree. He described the new show's mystery as lighthearted and not gory, because Lewis is terrified of dead bodies. DeadlineN “I look at them both as trees. One is a palm tree, and one is a pine tree.”“He’s terrified of dead bodies, and that’s a wonderful benefit to us as filmmakers because it’s not gory.” Read at Deadline ↗ TVLineN “"I look at it like two trees, like a palm tree and a pine tree,"” Read at TVLine ↗ Centre · 1The project took a long route to the screen. Gubler said Breckman pitched it to CBS eight years ago and that Amy Reisenbach, who now runs the network, revived it when she took over. Deadline reports the show was pushed back a year and that Melissa Fumero replaced Rosa Salazar in the female lead. DeadlineN “Andy Breckman pitched it to CBS eight years ago. Amy Reisenbach, who now runs the network, remembered it and loved it.”“It got pushed back a year and the female lead changed when Rosa Salazar exited and Melissa Fumero came on.” Read at Deadline ↗ Centre · 1In TVLine's New York Comic Con interview, Fumero said Teri is more grounded than her Brooklyn Nine-Nine character Amy Santiago and that Lewis 'makes her better at her job'. Shalhoub called Jack's relationship with his son 'very complicated and, frankly, dysfunctional'. TVLineN “"he makes her better at her job."”“"very complicated and, frankly, dysfunctional."” Read at TVLine ↗
Centre · 1Gubler also teased guest stars to come. He was asked about returning to Criminal Minds after his brief appearance in Season 18, but TVLine's text does not report his answer. TVLineN “He teased some exciting guest stars ahead — and even playfully whispered one name in my ear.” Read at TVLine ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre2 outlets
- Framing
- Both outlets run promotional, cast-friendly interview pieces. Deadline's Q&A with Gubler is set at the MIPCOM international sales market. TVLine's video interview with three stars is set at New York Comic Con.
- Emphasis
- Gubler's creative role as producer and artist, the contrast between Lewis Einstein and Spencer Reid, the Monk creative reunion, and the cast's chemistry.
- Leaves out or plays down
- Neither piece offers critical assessment, ratings expectations or a premiere date. Deadline gives little on the cast beyond Gubler. TVLine says little about the international sales angle.
- Charged language
- “comedic genius”“lovingly neurotic”
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Matthew Gray Gubler plays Lewis Einstein, great-grandson of Albert Einstein, in CBS' Einstein.
- Gubler compares Lewis to Criminal Minds' Spencer Reid as a palm tree and a pine tree.
- The series comes from Monk's Andy Breckman and Randy Zisk.
Left0 articles
No coverage yet.
Centre2 articles
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How Matthew Gray Gubler Went Back To The Drawing Board For ‘Einstein’
Sympathetic Q&A that presents Gubler as a hands-on creative force and the show as a revived, long-gestating project heading to international buyers.
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TVLineN ·
Celebratory Upbeat cast interview that previews the show through character comparisons and reunions with past hit series.
Right0 articles
No coverage yet.
- 14 Oct 18:02 First DeadlineN How Matthew Gray Gubler Went Back To The Drawing Board For ‘Einstein’
- 14 Oct 21:00 +2h 58m TVLineN Einstein Stars Matthew Gray Gubler, Melissa Fumero, And Tony Shalhoub Preview CBS Crime-Solving Comedy From Monk EPs
Times are when each article was published, or when we first saw it if the outlet gave no time.
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