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Meloni applies to EU office to trademark her voice amid AI deepfake concerns

Italian PM Giorgia Meloni has applied to the EUIPO to trademark a recording of her voice, aiming to counter AI-generated deepfakes. The application is under examination.

2 outlets · 0L · 2C · 0R First reported Account updated
Image: CNA
Image: Anadolu Agency

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The story, neutrally told

Centre · 2Italian Prime Minister Giorgia Meloni has applied to the European Union Intellectual Property Office (EUIPO) to trademark her voice, as a way to protect herself against AI-generated deepfakes. Centre · 2The application, dated October 5 on the EUIPO website, was confirmed by her office, according to CNA; Anadolu, citing Italian agency ANSA, said it is listed as "under examination". Centre · 2It includes a four-second audio recording of Meloni twice saying, in Italian, "I am Giorgia Meloni".

Centre · 1The phrase echoes "Io sono Giorgia", the title of her 2021 autobiography, which recalled a declaration she made at a 2019 political rally and was later turned into a disco track. Centre · 1Manipulated images of Meloni have repeatedly circulated online in recent years and at times been shared as authentic, including one showing her sitting on a bed in her underwear. Meloni has denounced such material, urged users to verify content before sharing it, and said that while she can defend herself, many others cannot. Centre · 1Italian media reported that even if approved, the trademark would not by itself stop her voice being used in AI deepfakes, though it could create additional legal obstacles for those seeking to replicate it.

Centre · 1In 2024 Meloni launched a civil action against a Sardinian man accused of creating and posting deepfake pornographic images using her face; the case remains pending before an Italian court. Centre · 1Anadolu, citing ANSA, added that Italian pop singer Giusy Ferreri submitted a similar application to protect her voice several months ago.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left0 outlets

No left outlet in our sources has covered this story yet.

Centre2 outlets

Framing
Both centre outlets report the filing as a straightforward news item, CNA with background on deepfakes and legal limits, Anadolu as a short report relaying ANSA.
Emphasis
CNA stresses the deepfake context, past incidents and the limited legal effect; Anadolu stresses the filing and the similar application by Giusy Ferreri.
Leaves out or plays down
Anadolu omits the legal limits, Meloni's earlier court case and the deepfake background; CNA omits the Ferreri precedent.
For example
“Italian media have reported that even if approved, it would not by itself prevent the use of her voice in AI-generated deepfakes” — CNA
“Italian pop singer Giusy Ferreri submitted a similar application to protect her voice several months ago, ANSA added.” — Anadolu Agency

Right0 outlets

No right outlet in our sources has covered this story yet.