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Meta's Muse AI agent app adds native iPad support a month after launch

Meta's Muse AI agent app now has a dedicated iPad version, about a month after its mobile debut, along with new connectors for business and productivity tools.

2 outlets · 1L · 1C · 0R First reported Account updated
Image: The Verge
Image: TechCrunch

1 / 2

The story, neutrally told

Mixed · 2Meta's Muse AI agent app now has native iPad support, added in the latest update to the iOS app roughly a month after Muse first launched. Mixed · 2Muse launched on iOS and Android on September 8. Sensor Tower estimates it has passed 6.6 million installs, and The Verge reports it spent several weeks as the top free app in Apple's App Store. Left · 1The Verge says the iPad version should work much like the iPhone one but make better use of the larger screen and iPadOS multitasking. It adds that the iPad support got only a one-line mention in the release notes. A Mac version, released about a week after the mobile launch, extended Muse to desktop tasks such as organizing files.

Mixed · 2The update adds connectors to more tools, including Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo and Zoom, plus Notion and Granola. TechCrunch also lists connectors for Meta ad accounts. The Verge says the small-business features let users give Muse a business goal, which it uses to plan marketing, client pitches and new product pages autonomously. Mixed · 2Both outlets compare the speed with Instagram, which took about 15 years to get a dedicated iPad app. The Verge reads the quick turnaround as a sign of Meta's strong support for its AI initiatives. TechCrunch calls it a signal of how seriously Meta takes AI, but notes Muse's text-heavy interface may make an iPad version easier to build. Centre · 1Meta has also added retail partners including Best Buy, Gap, Sephora, Walmart and Wayfair, letting the agent shop their sites and complete purchases for users. TechCrunch notes such transactions can fail when websites mistake agents for bots. On Tuesday Meta announced it is working with industry partners on an open standard that would let personal AI agents identify themselves to businesses.

Left · 1The Verge adds that Meta recently announced the Muse Charm, a standalone Tamagotchi-like device that would run the agent without a smartphone, and is working to bring Muse to its smart glasses.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
Short product-update item that treats the quick iPad release as evidence of Meta's commitment to its AI efforts.
Emphasis
Competition with other agents, the Mac version, small-business features and the Muse Charm device.
Leaves out or plays down
Install figures, retail partners and the agent-identity standard.
For example
“a clear indicator of the company’s strong support for its AI initiatives” — The Verge

Centre1 outlet

Framing
Treats the launch as a signal of Meta's AI seriousness, with install numbers and the wider agent ecosystem.
Emphasis
Sensor Tower installs, connectors, retail partners and the open standard for agent identification; a caveat that Muse's text-heavy interface eases porting.
Leaves out or plays down
The Mac version, the Muse Charm device and the App Store ranking.
For example
“If there’s any doubt about how seriously Meta is taking AI, here’s a new signal” — TechCrunch

Right0 outlets

No right outlet in our sources has covered this story yet.