Neighbours to be recut with AI into Margot Robbie microdrama; ex-cast and crew raise concerns
Fremantle and RoseBerry Media will use an AI-assisted tool to recut old Neighbours episodes into vertical phone episodes, starting with Margot Robbie's Donna Freedman. Former cast and crew say they weren't consulted; Fremantle says no new content or likenesses are generated.
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The story, neutrally told
Mixed · 2Fremantle, the producer of the Australian soap Neighbours, has partnered with US-based RoseBerry Media to recut old episodes into a "microdrama" of short vertical episodes for viewing on mobile phones. BBC NewsN “Fremantle, producer of the now-defunct Australian TV soap opera, has partnered with US-based RoseBerry Media for the project” Read at BBC News ↗ The GuardianLC “is being recut with AI into a microdrama designed to be watched on phones” Read at The Guardian ↗ Mixed · 2The first focus is Margot Robbie's character Donna Freedman, whom she played from 2008 to 2011; the Guardian reports that two of her storylines will be cut into about 150 minutes of content for RoseBerry's Epis platform, using an AI-assisted tool called RedSnapper. The GuardianLC “Two of Robbie’s storylines will be recut into vertical micro-episodes, creating about 150 minutes of content.” Read at The Guardian ↗ BBC NewsN “Footage of Margot Robbie, who played Donna Freedman from 2008 to 2011, will be the initial focus of the micro-drama.” Read at BBC News ↗ Mixed · 2Fremantle says the tool will "scan decades of episodes" to map character arcs and storylines and help editors find the strongest material, and that the episodes will use only "original, previously broadcast footage, dialogue and performances". BBC NewsN “scan decades of episodes to map character arcs, storylines and standout moments, helping editors quickly identify the strongest material” Read at BBC News ↗ The GuardianLC “original, previously broadcast footage, dialogue and performances” Read at The Guardian ↗
Mixed · 2A Fremantle spokesperson said the technology does not generate new scenes or performances, alter actors' faces or likenesses, or use synthetic voices, and that a human editor reviews and approves every stage of editing. The GuardianLC “does not generate new scenes or performances, alter actors’ faces or likenesses, or use synthetic voices” Read at The Guardian ↗ BBC NewsN “reviewing and approving every stage of the editing process” Read at BBC News ↗ Mixed · 2Guy Hameiri, head of RoseBerry Media, told the BBC the project would "reimagine" the material for "premium vertical television" and give it new audiences; Fremantle's Jens Richter called it "an exciting example of how technology and creative thinking can unlock new value" from its catalogue. BBC NewsN “The project will "reimagine" the material, giving it "new audiences, new relevance and new value," he said.” Read at BBC News ↗ The GuardianLC “an exciting example of how technology and creative thinking can unlock new value from our diverse catalog and content library” Read at The Guardian ↗ Mixed · 2Former cast member Matthew Werkmeister, who played Zeke Kinski and shared storylines with Robbie's character, said he had not been approached; he told the Guardian he learned of the deal only when asked for comment, and called it a "money grab for Fremantle". The GuardianLC “he only learned about the deal when he was approached for comment” Read at The Guardian ↗ BBC NewsN “says he hasn't been approached by the companies behind the micro-drama” Read at BBC News ↗
Mixed · 2Werkmeister said he signed his original contract at 13, before streaming and AI existed, and called for consent for use of actors' image and voice, and for writers; he also urged stronger AI regulation. The GuardianLC “When I signed my original contracts, I was 13.” Read at The Guardian ↗ BBC NewsN “there needs to be consent for using our image and voice as well as the writers” Read at BBC News ↗ Mixed · 2Sam Clark, who played Ringo Brown, told the BBC he is not opposed to the old work getting a second life provided it is not manipulated into new storylines, but is unsure of his rights; the Guardian reports his agent said he was awaiting advice from the actors' union Sag-Aftra. BBC NewsN “as long as it's not being manipulated into new storylines” Read at BBC News ↗ The GuardianLC “Clark was waiting to hear from US actors’ union Sag-Aftra before commenting” Read at The Guardian ↗ Mixed · 2Stefan Dennis told the Herald Sun the project was "unbelievably invasive, morally and legally wrong", according to the Guardian, and sound recordist Bruce Findlay, who worked on the show from episode one, told the BBC it was "like cutting up a Picasso and rebuilding it". The GuardianLC “unbelievably invasive, morally and legally wrong and somehow it appears we can’t do anything about it” Read at The Guardian ↗ BBC NewsN “like cutting up a Picasso and rebuilding it” Read at BBC News ↗
Mixed · 2On pay, the Guardian says residuals will go to writers and actors under their existing agreements; the BBC says Fremantle is in talks with two unions and that residuals will be paid to actors and writers but not crew. The GuardianLC “any residuals will be paid to writers and actors based on their agreements for the series” Read at The Guardian ↗ BBC NewsN “residuals - ongoing payments for actors and writers when their work is re-aired or syndicated - will be paid, but this does not apply to crew” Read at BBC News ↗ Mixed · 2The Media, Entertainment and Arts Alliance (MEAA) is assisting cast; its acting CEO Adam Portelli said workers should be consulted and fairly compensated, and the Guardian reports he urged Prime Minister Anthony Albanese and parliament to legislate. The Australian Writers' Guild said it was in discussions with Fremantle and hoped for a fair resolution soon. The GuardianLC “is assisting Neighbours cast members and their representatives after the announcement”“in discussions with Fremantle and hopes to reach a fair resolution soon” Read at The Guardian ↗ BBC NewsN “Workers should be consulted before their likeness or expertise is used in a way they could never had envisioned” Read at BBC News ↗ Mixed · 2Neighbours broadcast more than 9,300 episodes from 1985 to 2025, and the Guardian places the project in a boom in vertical serials, a market that originated in China and was estimated at up to $15bn globally last year. Robbie had not commented publicly; both outlets said they had contacted her or her agency. The GuardianLC “broadcast more than 9,300 episodes between its launch in 1985 and end in 2025”“estimated to be worth up to $15bn (A$21.4bn) globally last year” Read at The Guardian ↗ BBC NewsN “Robbie has yet to respond publicly.” Read at BBC News ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Cast-led pushback and industry/regulatory implications: AI-recut of archives sparks debate, co-stars "aren't happy".
- Emphasis
- Actors' consent and compensation, union calls for AI legislation, the global microdrama market, Fremantle's defence.
- Leaves out or plays down
- Does not mention that residuals exclude crew or quote crew; no RoseBerry head quote beyond a no-comment line.
- Charged language
- “money grab”“unbelievably invasive”“very big machine”
- For example
-
“sparking a debate among the show’s actors and the industry over the wider implications of television archives being mined for new content” — The Guardian
“They’re just trying to dump their existing library to make a quick buck” — The Guardian
Centre1 outlet
- Framing
- Human-interest report on actors and crew uneasy about AI editing of a beloved show, balanced with the companies' statements.
- Emphasis
- Crew voice (Bruce Findlay), RoseBerry head Guy Hameiri's plans, residuals excluding crew, Clark's more open view.
- Leaves out or plays down
- Omits the Herald Sun's Stefan Dennis comments, the Australian Writers' Guild, the call for legislation and the market-size context.
- Charged language
- “Like cutting up a Picasso”“belittles the process”
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Fremantle and RoseBerry Media are recutting old Neighbours episodes into vertical microdrama episodes using AI-assisted technology.
- Margot Robbie's Donna Freedman (2008-2011) is the initial focus.
- Fremantle says only original footage is used, with no new scenes, altered likenesses or synthetic voices, and a human editor approves each stage.
- Matthew Werkmeister and Sam Clark, who appeared with Robbie, say they were not told in advance and are unsure of their rights.
- The MEAA is involved and Fremantle is in talks with unions; residuals are to be paid to actors and writers.
- Robbie had not responded publicly.
Where accounts differ
-
How the project is characterised
- Left
- The Guardian frames it as sparking a debate over mining TV archives, quoting Werkmeister's "money grab" and Dennis's "invasive" remarks and the MEAA's call for legislation.
- Centre
- The BBC leads with crew and cast worry ("like cutting up a Picasso") and gives space to the companies' aim of reaching new audiences, while noting Clark is not opposed in principle.
-
Who receives residuals
- Left
- Residuals will be paid to writers and actors per their agreements.
- Centre
- Residuals will be paid to actors and writers but not to crew.
Neighbours other
Producer Fremantle and RoseBerry present the series as a way to bring the soap to new audiences using original footage, with human editors; former cast and crew say they weren't consulted and worry about consent and pay.
“Both companies say the move will bring the show - which aired its final episode last year - to new audiences.” — BBC News
“her fellow cast members say they haven’t been consulted” — The Guardian
Margot Robbie person
Robbie's character is the draw for the project; she had not publicly responded and both outlets contacted her or her agency.
“Robbie has yet to respond publicly. The BBC has contacted her agency for comment.” — BBC News
“Guardian Australia has contacted Robbie for comment.” — The Guardian
Left1 article
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Neighbours is being recut into a microdrama focused on Margot Robbie – and her co-stars aren’t happy
Critical Foregrounds co-stars' objections and union calls for AI regulation while including Fremantle's rebuttal.

Centre1 article
-
'Like cutting up a Picasso': AI microdrama edit of Neighbours worries actors and crew
Mixed Human-interest piece on cast and crew worries, balanced with company statements and a less hostile cast view.

Right0 articles
No coverage yet.
- 25 Oct 14:00 First The GuardianLC Neighbours is being recut into a microdrama focused on Margot Robbie – and her co-stars aren’t happy
- 29 Oct 03:15 +85h 15m BBC NewsN 'Like cutting up a Picasso': AI microdrama edit of Neighbours worries actors and crew
Times are when each article was published, or when we first saw it if the outlet gave no time.
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