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Neighbours to be recut with AI into Margot Robbie microdrama; ex-cast and crew raise concerns

Fremantle and RoseBerry Media will use an AI-assisted tool to recut old Neighbours episodes into vertical phone episodes, starting with Margot Robbie's Donna Freedman. Former cast and crew say they weren't consulted; Fremantle says no new content or likenesses are generated.

2 outlets · 1L · 1C · 0R First reported Account updated
Image: The Guardian
Image: BBC News

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The story, neutrally told

Mixed · 2Fremantle, the producer of the Australian soap Neighbours, has partnered with US-based RoseBerry Media to recut old episodes into a "microdrama" of short vertical episodes for viewing on mobile phones. Mixed · 2The first focus is Margot Robbie's character Donna Freedman, whom she played from 2008 to 2011; the Guardian reports that two of her storylines will be cut into about 150 minutes of content for RoseBerry's Epis platform, using an AI-assisted tool called RedSnapper. Mixed · 2Fremantle says the tool will "scan decades of episodes" to map character arcs and storylines and help editors find the strongest material, and that the episodes will use only "original, previously broadcast footage, dialogue and performances".

Mixed · 2A Fremantle spokesperson said the technology does not generate new scenes or performances, alter actors' faces or likenesses, or use synthetic voices, and that a human editor reviews and approves every stage of editing. Mixed · 2Guy Hameiri, head of RoseBerry Media, told the BBC the project would "reimagine" the material for "premium vertical television" and give it new audiences; Fremantle's Jens Richter called it "an exciting example of how technology and creative thinking can unlock new value" from its catalogue. Mixed · 2Former cast member Matthew Werkmeister, who played Zeke Kinski and shared storylines with Robbie's character, said he had not been approached; he told the Guardian he learned of the deal only when asked for comment, and called it a "money grab for Fremantle".

Mixed · 2Werkmeister said he signed his original contract at 13, before streaming and AI existed, and called for consent for use of actors' image and voice, and for writers; he also urged stronger AI regulation. Mixed · 2Sam Clark, who played Ringo Brown, told the BBC he is not opposed to the old work getting a second life provided it is not manipulated into new storylines, but is unsure of his rights; the Guardian reports his agent said he was awaiting advice from the actors' union Sag-Aftra. Mixed · 2Stefan Dennis told the Herald Sun the project was "unbelievably invasive, morally and legally wrong", according to the Guardian, and sound recordist Bruce Findlay, who worked on the show from episode one, told the BBC it was "like cutting up a Picasso and rebuilding it".

Mixed · 2On pay, the Guardian says residuals will go to writers and actors under their existing agreements; the BBC says Fremantle is in talks with two unions and that residuals will be paid to actors and writers but not crew. Mixed · 2The Media, Entertainment and Arts Alliance (MEAA) is assisting cast; its acting CEO Adam Portelli said workers should be consulted and fairly compensated, and the Guardian reports he urged Prime Minister Anthony Albanese and parliament to legislate. The Australian Writers' Guild said it was in discussions with Fremantle and hoped for a fair resolution soon. Mixed · 2Neighbours broadcast more than 9,300 episodes from 1985 to 2025, and the Guardian places the project in a boom in vertical serials, a market that originated in China and was estimated at up to $15bn globally last year. Robbie had not commented publicly; both outlets said they had contacted her or her agency.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
Cast-led pushback and industry/regulatory implications: AI-recut of archives sparks debate, co-stars "aren't happy".
Emphasis
Actors' consent and compensation, union calls for AI legislation, the global microdrama market, Fremantle's defence.
Leaves out or plays down
Does not mention that residuals exclude crew or quote crew; no RoseBerry head quote beyond a no-comment line.
Charged language
“money grab”“unbelievably invasive”“very big machine”
For example
“sparking a debate among the show’s actors and the industry over the wider implications of television archives being mined for new content” — The Guardian
“They’re just trying to dump their existing library to make a quick buck” — The Guardian

Centre1 outlet

Framing
Human-interest report on actors and crew uneasy about AI editing of a beloved show, balanced with the companies' statements.
Emphasis
Crew voice (Bruce Findlay), RoseBerry head Guy Hameiri's plans, residuals excluding crew, Clark's more open view.
Leaves out or plays down
Omits the Herald Sun's Stefan Dennis comments, the Australian Writers' Guild, the call for legislation and the market-size context.
Charged language
“Like cutting up a Picasso”“belittles the process”
For example
“it belittles the process” — BBC News
“this does not apply to crew” — BBC News

Right0 outlets

No right outlet in our sources has covered this story yet.

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