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NFL cuts ticket prices for Colts-Commanders London game amid weak sales

The NFL has lowered ticket prices for Sunday's Colts-Commanders game at Tottenham Hotspur Stadium, reportedly to avoid a sub-60,000 crowd. Outlets attribute the weak demand to the teams' limited appeal in London.

2 outlets · 0L · 1C · 1R First reported Account updated
Image: Newsweek
Image: City A.M.

1 / 2

The story, neutrally told

The NFL has cut ticket prices for Sunday's game between the Indianapolis Colts and Washington Commanders at Tottenham Hotspur Stadium in London. Newsweek, citing the Associated Press's Ken Maguire, said the lowest ticket price fell to $105, down from initial prices as high as $325. City A.M. said some high-end category seats were reduced to less than £80 each.

Both outlets say the aim is to avoid an attendance below 60,000, which would be a first for an NFL game at the venue. Newsweek suggests the weak interest may be because the two teams are not very popular overseas. Ticket-Compare.com analyst Alex Bird told City A.M. that demand is lower than for the other London fixtures and that the original pricing was already below the Eagles-Jaguars game.

The Eagles-Jaguars game at Tottenham the following week has already sold out, according to Newsweek. City A.M. adds that October's three London games are the 43rd to 45th in the capital, and that American Express data suggests they could generate £90m in extra spend. City A.M. said the NFL had been approached for comment.

Every sentence links to the reporting it rests on.

Left0 outlets

No left outlet in our sources has covered this story yet.

Centre1 outlet

Framing
Short US-focused piece presenting weak sales as forcing the NFL to act, with game stakes and TV details.
Emphasis
Price drop in dollars, the team records and the sold-out Eagles-Jaguars game.
Leaves out or plays down
No independent analyst comment, no economic context for London games.
Charged language
“drastic dive”
For example
“This is a drastic dive from the initial ticket prices, which were as high as $325.” — Newsweek

Right1 outlet

Framing
London business-angle report on the NFL discounting to fill the stadium, with market analyst comment and economic impact.
Emphasis
Demand analysis, club-owner links, £90m spend estimate and the international calendar.
Leaves out or plays down
Gives no original price figures or lowest ticket price; the NFL has not commented.
Charged language
“a bit too ambitious”
For example
“even that pricing appears to have been a bit too ambitious” — City A.M.