Sutton-in-Ashfield man dropped as shopping centre Santa; centre denies Union Jack link
Simon Brocklehurst, 42, who painted a Union Jack on his Nottinghamshire home, says he has been told he can't play Santa at Idlewells Shopping Centre this year. Centre manager Jason Truscott says new management's review is the reason, not the flag.
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The story, neutrally told
Mixed · 2Simon Brocklehurst, 42, known locally as the Sutton-in-Ashfield or "Sutton" Santa, says he has been told he can no longer volunteer as Father Christmas at Idlewells Shopping Centre in Sutton-in-Ashfield, Nottinghamshire. Daily MirrorL “Simon Brocklehurst, known for years as the Sutton-in-Ashfield Santa, was planning to once again hand out presents in his handcrafted sleigh at the Idlewells Shopping Centre in Nottinghamshire.” Read at Daily Mirror ↗ GB NewsR “Beloved locally as "Sutton Santa", Mr Brocklehurst has spent his own cash on the festivities each year to raise money for charity for four years.” Read at GB News ↗ Mixed · 2He says he is "gutted". He had played the role for four years, unpaid, and says he buys the presents himself, having just spent about £1,500 on a giant inflatable snow globe and a model village. Daily MirrorL “I do it all for free and I buy the presents I'd just spent a grand and a half on a giant inflatable snow globe and built a model village.” Read at Daily Mirror ↗ GB NewsR “Simon Brocklehurst, 42, was "gutted" after he was axed from his role of being Father Christmas at Idlewells Shopping Centre” Read at GB News ↗ Mixed · 2According to the Mirror, he was told last week, when he popped in for a hot drink. He says he is fully DBS-checked and has raised money for local charities, and that the centre had previously said he could do it again. Daily MirrorL “The dad says he had popped in to Idlewells for a hot drink last week when he was told he would not be able to volunteer at the centre this year.” Read at Daily Mirror ↗ GB NewsR “"They previously said I could do it and I was just trying to do a good thing," the Sutton Santa added.” Read at GB News ↗
Mixed · 2Mr Brocklehurst first painted a St George's Cross on his house after his England flag was pulled down, then added blue to make it a Union Jack. He says he did it to represent the freedom his grandfather fought for in the Second World War. Daily MirrorL “Mr Brocklehurst first painted a St George's Cross on the side of his house last September in response to his England flag being ripped down.” Read at Daily Mirror ↗ GB NewsR “My grandad fought in the war, and I've always flown the flag as a sign of respect and a sign of hope.” Read at GB News ↗ Right · 1He told GB News that the person who took the flag ran down the street shouting "racist", and that most people in Sutton like the painted house. He says he has had abuse online, describing himself as "public enemy number one", but calls the abusers "keyboard warriors". GB NewsR “Somebody decided to rip it down and run down the street with it, shouting 'racist', so I thought, I'm going to paint my house.”“It's just keyboard warriors trying to put a downer on things. In real life, everybody loves it.” Read at GB News ↗ Left · 1The Mirror reports he feels his removal is down to how his home looks. Daily MirrorL “feels he his removal is down to how his home looks” Read at Daily Mirror ↗
Mixed · 2Centre manager Jason Truscott said the decision "has nothing whatsoever to do with the Union Jack displayed" on the property. He said the centre is under new management and is reviewing its activities, including its Christmas programme. He said its priority is a "welcoming, inclusive and neutral environment for everyone", and thanked Mr Brocklehurst for his four years of contributions. Daily MirrorL “has nothing whatsoever to do with the Union Jack displayed” Read at Daily Mirror ↗ GB NewsR “The centre is now operating under new management, and as part of our approach, we are reviewing various aspects of the centre’s activities and arrangements, including our Christmas programme.” Read at GB News ↗ Left · 1The Mirror adds context: Mr Brocklehurst hoped his house would become a landmark of 'Operation Raise the Colours', a campaign that saw flags tied to lampposts, bridges and roundabouts across the UK. Hope Not Hate claimed Tommy Robinson and ex-English Defence League members spearheaded it, while Mr Brocklehurst has insisted his decorating "has nothing to do with racism". Daily MirrorL “Campaign group Hope Not Hate claimed that Tommy Robinson and other ex-members of the English Defence League spearheaded the movement”“has nothing to do with racism” Read at Daily Mirror ↗ Right · 1GB News adds that he vowed to challenge any order from the council to take the display down. It does not say whether such an order has been issued. GB NewsR “The father further vowed he would challenge any order issued by Derby council to take down his show of patriotism.” Read at GB News ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Human-interest story about a local dad losing a volunteer role, with the flag's political associations (Operation Raise the Colours, Hope Not Hate) as context.
- Emphasis
- The centre's denial and its new-management review; the Operation Raise the Colours link and Hope Not Hate's claims; Mr Brocklehurst's insistence it is not about racism.
- Leaves out or plays down
- Does not carry his account of the person who took the flag shouting 'racist', his comments on online abuse, or the council-order vow.
- Charged language
- “public enemy number one”“slapping a giant Union Jack”
- For example
-
“A dad who "became public enemy number one" after slapping a giant Union Jack on the front of his house” — Daily Mirror
“Campaign group Hope Not Hate claimed that Tommy Robinson and other ex-members of the English Defence League spearheaded the movement” — Daily Mirror
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right1 outlet
- Framing
- Patriotic father banned from Santa role, in his own voice, with the centre's denial reported after his account.
- Emphasis
- His grandfather's war service, online abuse from "keyboard warriors", local support, and his vow to fight any council order.
- Leaves out or plays down
- Leaves out the Operation Raise the Colours link and Hope Not Hate's claims about the movement.
- Charged language
- “patriot”“banned”“axed”“local hooligans”“vile keyboard warriors”“patriotic display”
What every side reports
- Simon Brocklehurst, 42, has played Santa at Idlewells Shopping Centre for four years and says he has been told he can't this year.
- He painted his house after his flag was pulled down.
- Centre manager Jason Truscott says the decision has nothing to do with the Union Jack and cites new management and a review.
Where accounts differ
-
Why he lost the Santa role
- Left
- The Mirror says he feels it is down to how his home looks; the centre says it has nothing to do with the flag.
- Right
- GB News headlines it as a ban and says the centre insisted the decision had nothing to do with the flag, after a "U-turn".
Simon Brocklehurst person
Says he is gutted, believes his removal is linked to his house, and that the flag is about respect for his grandfather, not racism.
“has repeatedly insisted his decorating scheme "has nothing to do with racism"” — Daily Mirror
“I don't want them to be disappointed.” — GB News
Left1 article
-
Dad who painted Union Jack flag on his house stripped of job as shopping centre Santa
Mixed Sympathetic local-interest report that gives the centre's denial and the flag movement's controversial associations.

Centre0 articles
No coverage yet.
Right1 article
-
GB NewsR ·
Sympathetic Presents him as a patriot punished for his flag, quoting his complaints about online abuse and his plan to challenge the council.

- 25 Oct 07:53 First Daily MirrorL Dad who painted Union Jack flag on his house stripped of job as shopping centre Santa
- 26 Oct 18:41 +34h 47m GB NewsR Father who painted Union Jack on house banned from dressing up as Santa Claus and handing children presents
Times are when each article was published, or when we first saw it if the outlet gave no time.
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