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Sutton-in-Ashfield man dropped as shopping centre Santa; centre denies Union Jack link

Simon Brocklehurst, 42, who painted a Union Jack on his Nottinghamshire home, says he has been told he can't play Santa at Idlewells Shopping Centre this year. Centre manager Jason Truscott says new management's review is the reason, not the flag.

2 outlets · 1L · 0C · 1R First reported Account updated
Image: Daily Mirror
Image: GB News

1 / 2

The story, neutrally told

Mixed · 2Simon Brocklehurst, 42, known locally as the Sutton-in-Ashfield or "Sutton" Santa, says he has been told he can no longer volunteer as Father Christmas at Idlewells Shopping Centre in Sutton-in-Ashfield, Nottinghamshire. Mixed · 2He says he is "gutted". He had played the role for four years, unpaid, and says he buys the presents himself, having just spent about £1,500 on a giant inflatable snow globe and a model village. Mixed · 2According to the Mirror, he was told last week, when he popped in for a hot drink. He says he is fully DBS-checked and has raised money for local charities, and that the centre had previously said he could do it again.

Mixed · 2Mr Brocklehurst first painted a St George's Cross on his house after his England flag was pulled down, then added blue to make it a Union Jack. He says he did it to represent the freedom his grandfather fought for in the Second World War. Right · 1He told GB News that the person who took the flag ran down the street shouting "racist", and that most people in Sutton like the painted house. He says he has had abuse online, describing himself as "public enemy number one", but calls the abusers "keyboard warriors". Left · 1The Mirror reports he feels his removal is down to how his home looks.

Mixed · 2Centre manager Jason Truscott said the decision "has nothing whatsoever to do with the Union Jack displayed" on the property. He said the centre is under new management and is reviewing its activities, including its Christmas programme. He said its priority is a "welcoming, inclusive and neutral environment for everyone", and thanked Mr Brocklehurst for his four years of contributions. Left · 1The Mirror adds context: Mr Brocklehurst hoped his house would become a landmark of 'Operation Raise the Colours', a campaign that saw flags tied to lampposts, bridges and roundabouts across the UK. Hope Not Hate claimed Tommy Robinson and ex-English Defence League members spearheaded it, while Mr Brocklehurst has insisted his decorating "has nothing to do with racism". Right · 1GB News adds that he vowed to challenge any order from the council to take the display down. It does not say whether such an order has been issued.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
Human-interest story about a local dad losing a volunteer role, with the flag's political associations (Operation Raise the Colours, Hope Not Hate) as context.
Emphasis
The centre's denial and its new-management review; the Operation Raise the Colours link and Hope Not Hate's claims; Mr Brocklehurst's insistence it is not about racism.
Leaves out or plays down
Does not carry his account of the person who took the flag shouting 'racist', his comments on online abuse, or the council-order vow.
Charged language
“public enemy number one”“slapping a giant Union Jack”
For example
“A dad who "became public enemy number one" after slapping a giant Union Jack on the front of his house” — Daily Mirror
“Campaign group Hope Not Hate claimed that Tommy Robinson and other ex-members of the English Defence League spearheaded the movement” — Daily Mirror

Centre0 outlets

No centre outlet in our sources has covered this story yet.

Right1 outlet

Framing
Patriotic father banned from Santa role, in his own voice, with the centre's denial reported after his account.
Emphasis
His grandfather's war service, online abuse from "keyboard warriors", local support, and his vow to fight any council order.
Leaves out or plays down
Leaves out the Operation Raise the Colours link and Hope Not Hate's claims about the movement.
Charged language
“patriot”“banned”“axed”“local hooligans”“vile keyboard warriors”“patriotic display”
For example
“The fully DBS-checked patriot painted his home red, white and blue back in 2025 in retaliation over local hooligans who pulled down his St George's Cross.” — GB News
“there's a lot of vile keyboard warriors saying” — GB News

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