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Nvidia raises Shield TV Pro price by $100 to $299.99, citing component costs

Nvidia raised the US price of its 2019 Shield TV Pro streaming box from $199.99 to $299.99 from 2 October, saying memory and other component costs have risen across the industry.

2 outlets · 2L · 0C · 0R First reported Account updated
Image: Ars Technica
Image: Wired

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The story, neutrally told

Left · 2Nvidia raised the price of the Shield TV Pro streaming box by $100 to $299.99, effective 2 October 2026. Left · 1A Nvidia spokesperson told Ars Technica: "Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry." Left · 1The latest Shield hardware debuted in 2019 with Android TV, AI upscaling and broad hardware media decoding, and uses an ageing Tegra X1+ processor that Ars Technica says is still fast for a TV streamer.

Left · 2It launched at $199.99, with a non-Pro model at $149.99; the non-Pro model has since been discontinued. Left · 1Ars Technica reports that Nvidia's Andrew Bell said earlier this year that the Shield is still manufactured and that the company sells every unit it makes, so new units face the same supply constraints as phones and computers. Left · 2The article's author argues that Nvidia, as a key player in AI hyperscaling, bears more responsibility than most for high component prices, and notes that Nintendo, Microsoft and Sony have also raised console prices; the PS5 Pro has gone from $699.99 at its 2024 launch to $899.99.

Left · 2Stock has been slim for months, which the author speculates is because manufacturing became too expensive; the Shield was still out of stock on Nvidia's store but available at the new price from Best Buy. Left · 1The author concludes that the price makes an already niche box less appealing and that, unless buyers need its codec support or Plex server capability, a cheaper streamer makes more sense.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left2 outlets

Framing
Both pieces are the same Ars Technica article by Ryan Whitwam (Wired republished it), framing the rise as a consequence of AI-driven component inflation and criticising Nvidia as a driver of it.
Emphasis
AI's effect on memory prices, Nvidia's own role, console price rises, and advice that most buyers should choose a cheaper streamer.
Leaves out or plays down
No outside analyst or retailer comment, and no breakdown of how much of the rise reflects memory costs.
Charged language
“Nvidia isn’t a victim here, though.”
For example
“Nvidia isn’t a victim here, though.” — Ars Technica
“This story originally appeared on Ars Technica.” — Wired

Centre0 outlets

No centre outlet in our sources has covered this story yet.

Right0 outlets

No right outlet in our sources has covered this story yet.