One Nation's AI-generated campaign videos draw criticism in Australia
One Nation has drawn criticism over AI-generated campaign videos showing a suicide bomber, a home invader and a machete-wielder. A Tasmanian cafe has also publicly clashed with candidate Lee Hanson over one of the videos.
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The story, neutrally told
Centre · 1Anadolu Agency reported that One Nation drew controversy over election advertising featuring AI-generated images of a suicide bomber and a home invader, ahead of the Victorian state election. Anadolu AgencyN “featuring AI-generated images of a suicide bomber and a home invader ahead of next month’s election in the southeastern state of Victoria” Read at Anadolu Agency ↗ Centre · 1Citing the outlet Lamestream, Anadolu said the imagery was screened at One Nation's Victorian campaign launch at Melbourne's Crown Casino on Saturday; one sequence showed a man in what appeared to be an explosive vest and another a masked intruder entering a family home. Anadolu AgencyN “the imagery was screened during One Nation’s official Victorian election campaign launch at Melbourne’s Crown Casino on Saturday”“another showed a masked intruder entering a family home” Read at Anadolu Agency ↗ Left · 1ABC News (Australia) separately reported that One Nation published an AI-generated video titled "It's ok to come out … as a One Nation voter", showing people abandoning their political and social allegiances and revealing support for the party. ABC News (Australia)LC “Titled "It's ok to come out … as a One Nation voter"”“depicting people abandoning their political and social allegiances and revealing their support for the party” Read at ABC News (Australia) ↗
Left · 1According to the ABC, the video opens with a family eating "vegan mung beans" and goes on to depict a man of African appearance wielding a machete, a man of Middle Eastern appearance in what appears to be an explosives vest, and protesters outside a parliament building. It also touches on ABC bias, bail laws, gender identity, mass migration, power prices and money for Indigenous Australians. ABC News (Australia)LC “a man of African appearance wielding a machete, a man of Middle Eastern appearance wearing what appears to be an explosives vest”“bias by the ABC, bail laws, gender identity, mass migration, power prices” Read at ABC News (Australia) ↗ Left · 1Richmond Reading Room, a cafe north of Hobart, Tasmania, posted that it was "disgusted" by the ad and made an unnamed reference to regular customer and One Nation candidate Lee Hanson, daughter of party leader Pauline Hanson, referring to the "orange ute outside our coffee shop". ABC News (Australia)LC “"Seen the latest One Nation ad and felt absolutely disgusted like I do? Then you'll likely feel the same way when you see the orange ute outside our coffee shop,"” Read at ABC News (Australia) ↗ Left · 1Lee Hanson replied that the post was a "complete shock" and that she was "genuinely hurt", asking why the owners had not spoken to her directly, and said she would keep backing local businesses "just not businesses that publicly make people feel unwelcome" over political views. The ABC said it had contacted the cafe for comment. ABC News (Australia)LC “the cafe's post came as a "complete shock" and that she was "genuinely hurt"”“The cafe has been contacted for comment.” Read at ABC News (Australia) ↗
Centre · 1Anadolu, citing the ABC, said law and order is the centrepiece of One Nation's 63-page platform, with tougher penalties for violent young offenders, more police and a 24-hour bail court. It also proposes a capsicum spray trial and UK-style self-defence laws, and pledges to abolish Victoria's Indigenous treaty and scrap the Suburban Rail Loop. Anadolu AgencyN “law and order was the centerpiece of One Nation’s 63-page election platform”“pledged to abolish Victoria’s treaty with Indigenous people and scrap the planned Suburban Rail Loop” Read at Anadolu Agency ↗ Centre · 1Victoria votes on 28 November, and One Nation is fielding candidates in all 88 lower-house electorates. Anadolu AgencyN “Victoria will hold its state election on Nov. 28, with One Nation fielding candidates across all 88 lower-house electorates.” Read at Anadolu Agency ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- ABC leads with a personal row between a Tasmanian cafe and Lee Hanson triggered by the video, quoting both sides' tone.
- Emphasis
- Lee Hanson's response and the cafe's post; detailed description of the video's content.
- Leaves out or plays down
- Does not report the Victorian campaign launch or policy platform; cafe had not yet commented.
- Charged language
- “disgusted”“genuinely hurt”
- For example
-
“A Tasmanian cafe and Pauline Hanson's daughter have become embroiled in a row over an AI-generated video” — ABC News (Australia)
“a man of African appearance wielding a machete” — ABC News (Australia)
Centre1 outlet
- Framing
- Anadolu leads with the controversy over AI images of a suicide bomber and a home invader, then sets out One Nation's Victorian platform.
- Emphasis
- Law-and-order policies, the party's description as right-wing and 'far-right', and election details.
- Leaves out or plays down
- Does not name who is criticising the ads or report any response from One Nation; relies on a secondary source for the screening.
- Charged language
- “far-right politician”
- For example
-
“Australia’s right-wing One Nation party has drawn controversy over election advertisements featuring AI-generated images of a suicide bomber and a home invader” — Anadolu Agency
“led nationally by far-right politician Pauline Hanson” — Anadolu Agency
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- One Nation produced AI-generated campaign material that includes an image of a man in what appears to be an explosive vest.
- Pauline Hanson leads One Nation.
Where accounts differ
-
What the controversy is about
- Left
- ABC frames it as a local row between a Tasmanian cafe and Lee Hanson over the 'It's ok to come out' video, with the video's imagery described in detail.
- Centre
- Anadolu frames it as criticism of AI imagery of a suicide bomber and home invader shown at the Victorian campaign launch.
One Nation party
Published an AI-generated video urging people to 'come out' as One Nation voters and used AI imagery at its Victorian campaign launch; no party statement on the criticism is reported.
“One Nation has published an AI-generated video depicting people abandoning their political and social allegiances” — ABC News (Australia)
Lee Hanson person
Says she was shocked and hurt by the cafe's post and will not support businesses that make people feel unwelcome over political views.
“she will not support businesses that make people feel unwelcome because they hold different political views” — ABC News (Australia)
Pauline Hanson person
Leads One Nation nationally; described by Anadolu as a far-right politician. No direct statement from her is reported.
“led nationally by far-right politician Pauline Hanson” — Anadolu Agency
Middle East1 outlet
Anadolu treats it as an international political story about controversial AI imagery before the Victorian election.
“ahead of next month’s election in the southeastern state of Victoria” — Anadolu Agency
Anadolu Agency
Oceania1 outlet
ABC covers it as a local row involving a Tasmanian cafe and Lee Hanson.
“Richmond Reading Room, a cafe business north of Hobart” — ABC News (Australia)
ABC News (Australia)
Left1 article
-
One Nation AI-generated video sparks cafe owner row with Lee Hanson
Neutral Human-interest account of a cafe-versus-candidate row sparked by the video, with detailed description of its content.
Centre1 article
-
Australia’s One Nation draws controversy over AI-generated election ad
Critical Short report presenting AI imagery of a suicide bomber and home invader as controversial, alongside the party's policy platform.

Right0 articles
No coverage yet.
- 6 Oct 10:31 First Anadolu AgencyN Australia’s One Nation draws controversy over AI-generated election ad
- 6 Oct 10:35 +4m ABC News (Australia)LC One Nation AI-generated video sparks cafe owner row with Lee Hanson
Times are when each article was published, or when we first saw it if the outlet gave no time.