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OpenAI adds virtual clothing try-on and Favorites to ChatGPT shopping

OpenAI began rolling out a virtual try-on for clothing and accessories and a Favorites feature in ChatGPT shopping on 1 October. Outlets note fit limits and Google's earlier similar tool.

2 outlets · 0L · 2C · 0R First reported Account updated
Image: TechCrunch
Image: Gulf News

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The story, neutrally told

CentreOpenAI announced on Thursday 1 October the global launch of two new ChatGPT shopping features: a virtual try-on for clothing and accessories, and a Favorites function for saving products. CentreWhen ChatGPT shows an eligible clothing or accessory product, users can press a new "Try on" button, take or upload a selfie, and ChatGPT Images generates a picture of them wearing the item. CentreTechCrunch says a full-body photo can also be used, and users can upload an image of an item, such as a web screenshot, and ask ChatGPT to try it on; Gulf News adds that the feature works on mobile and the web.

CentreOpenAI said the features use its newly launched ChatGPT Images 2.5 model, which it claims gives more natural lighting and richer textures, follows editing instructions more reliably and reduces latency. CentreFavorites lets users bookmark products, and Gulf News says they can also create folders; saved items appear in the ChatGPT Library alongside try-on images. CentreOpenAI warns that try-on images may not reproduce the product or the user's appearance exactly and do not guarantee fit or size, so Gulf News advises shoppers to still check measurements, product details and return policies.

CentreAccording to Gulf News, OpenAI saves the reference photo for future shopping sessions; users can view, change or delete it under Settings → Personalization → Reference photos. CentreBoth outlets place the launch in a competitive field, noting that Google already offers virtual try-on; TechCrunch says it is unclear whether ChatGPT will become people's first choice for fashion discovery, an area Pinterest and Google have dominated. CentreTechCrunch adds that OpenAI earlier had to pivot from an instant checkout feature that performed poorly, and that the startup Instinct's proactive product recommendations drew complaints of feeling like ads.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split.

Left0 outlets

No left outlet in our sources has covered this story yet.

Centre2 outlets

Framing
Both outlets report a product launch in a practical, explanatory tone; TechCrunch places it in the AI-shopping competition, Gulf News gives consumer guidance.
Emphasis
TechCrunch: competition, OpenAI's earlier checkout stumble, Images 2.5 model. Gulf News: how to use it, fit limits, photo storage and deletion.
Leaves out or plays down
Gulf News omits the Images 2.5 model and the earlier checkout pivot; TechCrunch omits the photo-retention and settings details and OpenAI's fit disclaimer.
For example
“Whether ChatGPT will become people’s first choice for this type of activity, however, remains to be seen” — TechCrunch
“The generated picture is a visualisation, not a guarantee of how an item will fit.” — Gulf News

Right0 outlets

No right outlet in our sources has covered this story yet.