Pandora opens $150m factory in Ho Chi Minh City, its first outside Thailand
Danish jewellery maker Pandora opened a $150 million factory in Ho Chi Minh City on 1 October. It is the company's largest plant and its first outside Thailand.
1 / 2
The story, neutrally told
Pandora opened a $150 million factory in Ho Chi Minh City on Thursday 1 October, its largest manufacturing site and its first outside Thailand. CNAN “Danish jewellery maker Pandora opened a $150 million factory in Ho Chi Minh City on Thursday, its largest manufacturing facility and its first production site outside Thailand” Read at CNA ↗ South China Morning PostN “Danish jewellery maker Pandora opened a US$150 million factory in Ho Chi Minh City on Thursday” Read at South China Morning Post ↗ It is the company's fourth factory worldwide and is expected to raise total manufacturing capacity by around 50 per cent. CNAN “will increase the company's overall manufacturing capacity by around 50 per cent” Read at CNA ↗ South China Morning PostN “The Vietnam factory, Pandora’s fourth worldwide” Read at South China Morning Post ↗ It is expected to employ 7,000 workers once fully operational and to produce up to 60 million pieces a year. Pandora calls it the world's largest fine jewellery crafting facility. CNAN “is expected to employ 7,000 workers once it is fully operational” Read at CNA ↗ South China Morning PostN “will be capable of producing up to 60 million pieces of jewellery annually” Read at South China Morning Post ↗
Until now Pandora has made all its products in Thailand, where it runs three factories. It sold 112 million pieces in 2025. CNAN “has until now manufactured all its products in Thailand, where it operates three factories” Read at CNA ↗ Chief executive Berta de Pablos-Barbier said Vietnam would start at about 15 per cent of global capacity and reach a third by 2030. CNAN “when we are at full capacity by 2030, it will be a third of our total capacity” Read at CNA ↗ South China Morning PostN “when we are at full capacity by 2030, it will be a third of our total capacity” Read at South China Morning Post ↗ Asked about trade uncertainty, including the possibility of higher US tariffs on goods made in Vietnam, she said the plant was built "for the next decade, not the next quarter". The United States is Pandora's biggest market. CNAN “We're building this facility for the next decade, not the next quarter” Read at CNA ↗ South China Morning PostN “counts the United States as its biggest market” Read at South China Morning Post ↗
She said Vietnam stood out for its skilled workforce, jewellery-making tradition, infrastructure and supportive business environment. The plant will serve global demand rather than specific export markets. CNAN “Vietnam stood out among potential locations because of its skilled workforce, long jewellery-making tradition, strong infrastructure and supportive business environment” Read at CNA ↗ South China Morning PostN “will support demand across Pandora’s global business rather than serve specific export markets” Read at South China Morning Post ↗ The site will help expand platinum-plated jewellery, reducing exposure to swings in the silver market. It has LEED Gold certification and will run on renewable electricity, using recycled silver and gold. CNAN “reduces its exposure to wild swings in the silver market” Read at CNA ↗ South China Morning PostN “will operate solely on renewable electricity. All silver and gold used at the site will be recycled” Read at South China Morning Post ↗
Every sentence links to the reporting it rests on.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre2 outlets
- Framing
- Both outlets run the same Reuters report as a business milestone: supply-chain diversification and capacity expansion, with the CEO's comments on tariffs. The headlines differ, with CNA stressing scale and SCMP stressing Vietnam's appeal.
- Emphasis
- Scale, capacity shares, jobs, diversification away from Thailand, sustainability credentials.
- Leaves out or plays down
- Neither gives independent or critical voices, such as labour, Vietnamese officials or analysts, or detail on tariff exposure.
- Charged language
- “world's largest”“charms”
- For example
-
“Denmark's Pandora opens world's largest jewellery factory in Vietnam” — CNA
“Vietnam charms Denmark’s Pandora into opening world’s largest jewellery factory” — South China Morning Post
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Pandora opened a $150 million factory in Ho Chi Minh City on 1 October.
- It is Pandora's fourth factory and first outside Thailand.
- It is expected to employ 7,000 people and add about 50 per cent to capacity.
- The CEO is Berta de Pablos-Barbier, who took charge on 1 January.
Pandora organisation
Presents the factory as a long-term investment that diversifies production, adds capacity and meets sustainability standards. Its CEO downplays tariff worries.
“We're building this facility for the next decade, not the next quarter” — CNA
“The facility has achieved LEED Gold certification and will operate solely on renewable electricity.” — South China Morning Post
Left0 articles
No coverage yet.
Centre2 articles
-
CNAN ·
Denmark's Pandora opens world's largest jewellery factory in Vietnam
Neutral Straightforward report of the opening, relaying the CEO's remarks to Reuters and the company's own claims.
-
South China Morning PostN · · via Reuters
Vietnam charms Denmark’s Pandora into opening world’s largest jewellery factory
Neutral Reuters copy with a headline presenting Vietnam as having attracted Pandora.
Right0 articles
No coverage yet.
- 1 Oct 05:02 First CNAN Denmark's Pandora opens world's largest jewellery factory in Vietnam
- 1 Oct 05:43 +41m South China Morning PostN Vietnam charms Denmark’s Pandora into opening world’s largest jewellery factory via Reuters
Times are when each article was published, or when we first saw it if the outlet gave no time.