Plex and Fandango add movie ticket sales to Plex title pages in the US
Plex has partnered with Fandango so US users see a ticketing option on title pages for films in theaters. Kochava attribution is meant to show studios and advertisers how campaigns convert into ticket sales.
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The story, neutrally told
Mixed · 2Streaming platform Plex has partnered with Fandango so that US users can find showtimes and buy movie tickets while browsing films. DeadlineN “Plex has teamed up with Fandango to allow U.S. users to find showtimes and buy movie tickets as they browse and watch films.” Read at Deadline ↗ Ars TechnicaLC “Plex partnered with Fandango, which has sold movie tickets since 2000” Read at Ars Technica ↗ Mixed · 2Plex users in the US now see a Fandango ticketing option on title pages for movies currently playing in theaters, and clicking it takes them to Fandango to find showtimes and buy tickets. DeadlineN “Plex users in the U.S. will see a Fandango ticketing option on title pages for movies that are currently playing in theaters.” Read at Deadline ↗ Ars TechnicaLC “allowing them to click through to Fandango to find showtimes and purchase tickets” Read at Ars Technica ↗ Mixed · 2The integration includes direct attribution through the measurement firm Kochava, which is meant to give studios and advertisers more visibility into how campaigns and audience engagement translate into ticket sales. DeadlineN “The integration also includes direct attribution through measurement firm Kochava” Read at Deadline ↗ Ars TechnicaLC “giving studios and advertisers greater visibility into how campaigns and audience engagement translate into ticket sales” Read at Ars Technica ↗
Mixed · 2Scott Olechowski, Plex's co-founder and chief product officer, said Plex aims to be the place where people discover what to watch wherever it lives, and that Fandango extends this to all US theatrical releases. DeadlineN “Fandango lets us extend that experience to all theatrical releases in the U.S.” Read at Deadline ↗ Ars TechnicaLC “the place where people can discover what to watch, regardless of where that content lives” Read at Ars Technica ↗ Mixed · 2Jerramy Hainline, Fandango's executive vice president, said Plex has a unique view into what movie fans are considering, and that connecting those signals with ticketing gives studios and advertisers a more direct, measurable path to ticket sales. DeadlineN “Plex has a unique view into what movie fans are actively considering” Read at Deadline ↗ Ars TechnicaLC “a more direct, measurable path to ticket sales” Read at Ars Technica ↗ Mixed · 2Deadline describes Plex as founded in 2011, operating in more than 180 countries with more than 42 million monthly active users, and says more than 45 million users create watchlists; Plex says its users make more than 100 million streaming decisions each month. DeadlineN “It operates in more than 180 countries and has more than 42 million monthly active users.” Read at Deadline ↗ Ars TechnicaLC “make more than 100 million streaming decisions each month” Read at Ars Technica ↗
Mixed · 2Fandango, owned by Versant, remains the leading online movie ticket seller and says it sells tickets for 31,000 US movie theater screens. DeadlineN “it remains the leading online movie ticket seller” Read at Deadline ↗ Ars TechnicaLC “Fandango says it sells tickets for 31,000 movie theater screens in the US.” Read at Ars Technica ↗ Centre · 1Deadline places the deal in a trend of streamers trying to link the small and big screens as moviegoing rebounds after Covid, noting that Roku added a "coming soon to theaters" feature in 2025 but did not enable ticket purchases. DeadlineN “Roku in 2025 added a “coming soon to theaters” feature to its user experience, but it stopped short of enabling ticket purchases.” Read at Deadline ↗ Left · 1Ars Technica frames the move as Plex monetizing its content-discovery data and expanding beyond its media server software, noting that Plex says it collects data from media server users searching on Plex, though users can opt out of some data sharing. Ars TechnicaLC “The company is looking to monetize its content-discovery capabilities and expand its business beyond its media server software.”“They can also opt out of some of Plex’s data sharing.” Read at Ars Technica ↗
Left · 1Ars Technica notes the ticketing deal contrasts with Plex's media server business, which lets users share movies they own without paying Hollywood licensing fees, and says the new ventures may help fund the server software, whose lifetime passes Plex has said are hard to sustain financially. Ars TechnicaLC “Plex’s Fandango partnership contrasts with its media server business”“Its new businesses may help fund advancements and/or maintenance to Plex’s media software.” Read at Ars Technica ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Ars Technica treats the deal as Plex monetizing its discovery data and diversifying beyond its media server software, with attention to users and data.
- Emphasis
- Data sharing and opt-outs, the contrast with the media server business, and the sustainability of lifetime passes.
- Leaves out or plays down
- Omits the Roku comparison and the wider ad-industry context Deadline gives.
- Charged language
- “monetize”
- For example
-
“Plex’s Fandango partnership contrasts with its media server business” — Ars Technica
Centre1 outlet
- Framing
- Deadline presents an exclusive trade-industry scoop on a partnership that links streaming discovery to theatrical box office and advertising outcomes.
- Emphasis
- Industry context: ad-supported streaming's focus on outcomes, Roku's earlier feature, Plex's community and watchlist scale.
- Leaves out or plays down
- Does not discuss Plex's media server business or user data collection.
- Charged language
- “brass ring”
- For example
-
“knowing how ads prompt purchase decisions is even more of a brass ring than ever.” — Deadline
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Plex and Fandango partnered so US Plex users see a Fandango ticketing option on title pages for films in theaters.
- The integration includes Kochava attribution for studios and advertisers.
- Quotes from Plex's Scott Olechowski and Fandango's Jerramy Hainline appear in both reports.
Plex organisation
Plex says it wants to be the place to discover what to watch and that Fandango lets users act on that, while giving studios and advertisers a measurable path from discovery to purchase.
“For studios and advertisers, we’re also creating a more measurable path from discovery to purchase” — Ars Technica
Left1 article
-
Plex now helps sell movie theater tickets
Mixed Tech-focused analysis of Plex monetizing discovery data and how that sits alongside its media server business.
Centre1 article
-
Fandango And Plex Team To Integrate Movie Ticket Sales Into Streaming
Neutral Trade exclusive describing the partnership and its ad-measurement and industry context.
Right0 articles
No coverage yet.
- 15 Oct 15:00 First DeadlineN Fandango And Plex Team To Integrate Movie Ticket Sales Into Streaming
- 15 Oct 22:22 +7h 22m Ars TechnicaLC Plex now helps sell movie theater tickets
Times are when each article was published, or when we first saw it if the outlet gave no time.
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