Prime Video orders Julie Plec tennis drama 'Rally' to series, Agassi to produce
Prime Video has ordered 'Rally', a drama set in an elite junior tennis academy, to series. Julie Plec will write and showrun, and Andre Agassi will executive produce.
1 / 4
The story, neutrally told
Mixed · 2Prime Video has given a series order to 'Rally', a drama set in the world of elite competitive tennis. DeadlineN “Prime Video has given a series order to Rally, a drama set in the elite world of competitive tennis” Read at Deadline ↗ VarietyLC ““Rally” has been picked up to series at Prime Video.” Read at Variety ↗ Mixed · 2Julie Plec, known for The Vampire Diaries and We Were Liars, writes, showruns and executive produces. Universal Television, Entertainment 360 and Amazon MGM Studios are the producing companies. DeadlineN “Written, showrun and executive produced by Plec” Read at Deadline ↗ VarietyLC “The drama is produced by Universal Television, a division of Universal Studio Group, in association with Entertainment 360 and Amazon MGM Studios.” Read at Variety ↗ Mixed · 2Eight-time Grand Slam singles champion Andre Agassi is an executive producer, along with Plec, Emily Cummins (for Plec's My So Called Company), Entertainment 360's Guymon Casady and Justin Gimelstob. DeadlineN “The series is executive produced by Plec and Emily Cummins for Plec’s My So Called Company” Read at Deadline ↗ VarietyLC “Guymon Casady (Entertainment 360), Justin Gimelstob and Agassi also executive produce.” Read at Variety ↗
Mixed · 2The official synopsis places the story at a hyper-competitive elite tennis academy, where ambitious young players discover that the loneliest sport in the world demands sacrificing the very connections that might make winning worth it. DeadlineN “ambitious young players discover that the loneliest sport in the world demands sacrificing the very connections” Read at Deadline ↗ VarietyLC ““at a hyper-competitive elite tennis academy,”” Read at Variety ↗ Mixed · 2Casady said the idea came from watching his kids train and cope with the pressure of elite junior tennis at the IMG Academy. DeadlineN “watching my kids train and navigate the intense pressure, dedication, and heartbreak of elite junior tennis at the IMG Academy” Read at Deadline ↗ VarietyLC “watching my kids train and navigate the intense pressure, dedication, and heartbreak of elite junior tennis at the IMG Academy” Read at Variety ↗ Centre · 1Deadline reports that the series was first set up at Universal Television a year ago under Plec's overall deal. It is her second Prime Video series, after We Were Liars, which is returning for a second season. Deadline also says it is Agassi's first producing job, and that Gimelstob executive produced Apple TV's Agassi documentary Open. DeadlineN “Rally was originally set up at Universal Television, a division of Universal Studio Group, a year ago under Plec’s overall deal there.”“This is Plec’s second series at Prime Video; she also has We Were Liars, which is returning for a second season.”“This marks the first producing gig for eight-time Grand Slam singles champion Agassi” Read at Deadline ↗
Mixed · 2Executives and producers praised the project. Peter Friedlander of Amazon MGM Studios called Plec 'a masterful storyteller'. Universal TV president Erin Underhill said Plec has 'an exceptional talent for crafting emotionally rich, irresistibly addictive worlds'. Agassi said he wants an 'entertaining and most importantly, authentic look at a beautifully complicated sport'. Cummins, a tennis fan, called the work 'the most fun we’ve had at work in a while'. DeadlineN ““Julie Plec is a masterful storyteller with an extraordinary ability to build worlds audiences fall in love with” Read at Deadline ↗ VarietyLC ““Julie has an exceptional talent for crafting emotionally rich, irresistibly addictive worlds,” says president of Universal TV Erin Underhill.”“This has been the most fun we’ve had at work in a while.” Read at Variety ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left2 outlets
- Framing
- Variety presents a trade announcement with a youth-drama angle, labelling it a 'YA' tennis drama and including more quotes from producers and Universal TV.
- Emphasis
- Quotes from Casady, Agassi, Cummins and Universal TV president Erin Underhill; the official synopsis.
- Leaves out or plays down
- Does not mention that the project was set up a year ago, that it is Plec's second Prime Video series, or that it is Agassi's first producing job.
- Charged language
- “YA”
- For example
-
“Julie Plec YA Tennis Drama ‘Rally’ Ordered to Series at Prime Video; Pro Andre Agassi to Executive Produce” — Variety
Centre2 outlets
- Framing
- Deadline reports the order as industry news and adds background on the project's origin and Plec's relationship with Amazon and Universal.
- Emphasis
- The project's development history, Plec's second Prime Video series, Agassi's first producing role, and a quote from Amazon MGM Studios' Peter Friedlander.
- Leaves out or plays down
- Does not call the show YA and carries no quotes from Cummins or Universal TV's Underhill.
- For example
-
“This marks the first producing gig for eight-time Grand Slam singles champion Agassi” — Deadline
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Prime Video ordered Rally to series.
- Julie Plec writes, showruns and executive produces.
- Andre Agassi, Justin Gimelstob, Guymon Casady and Emily Cummins also executive produce.
- The show is set at an elite junior tennis academy and was inspired by Casady's experience watching his kids at IMG Academy.
Julie Plec person
Plec is the writer, showrunner and executive producer, praised by studio executives as a world-builder.
“Written, showrun and executive produced by Plec” — Deadline
Prime Video organisation
Prime Video, through Amazon MGM Studios' Peter Friedlander, says it is excited to serve the series to audiences worldwide.
“We couldn’t be more excited to serve this series to Prime Video audiences around the world.” — Deadline
Andre Agassi person
Agassi says he and Gimelstob want to lend their experience to make an authentic look at tennis.
“creating an entertaining and most importantly, authentic look at a beautifully complicated sport” — Deadline
Left2 articles
-
Neutral Straight trade report that calls the show a YA drama and leans on producer and studio quotes.

-

Centre2 articles
-
Prime Video Orders Julie Plec Tennis Drama Series ‘Rally’ Executive Produced By Andre Agassi
Neutral Straight trade report with development history and executive quotes.

-

Right0 articles
No coverage yet.
- 16 Oct 18:00 First VarietyLC Julie Plec YA Tennis Drama ‘Rally’ Ordered to Series at Prime Video; Pro Andre Agassi to Executive Produce
- 16 Oct 18:00 First DeadlineN Prime Video Orders Julie Plec Tennis Drama Series ‘Rally’ Executive Produced By Andre Agassi
- 16 Oct 18:42 +42m ColliderN Prime Video Officially Confirms New Series From 'The Vampire Diaries' Creator
- 16 Oct 18:59 +1h The Hollywood ReporterLC Amazon Orders Tennis Drama ‘Rally’ From Julie Plec and Andre Agassi
Times are when each article was published, or when we first saw it if the outlet gave no time.
Ask about this story
Loading…