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Prime Video sets January 20, 2027 premiere for Michael Hirst's Viking drama Bloodaxe

Prime Video announced at New York Comic Con that Bloodaxe, from Vikings creator Michael Hirst, will release all eight episodes on January 20, 2027, with a first teaser. Season 2 is already in production in Ireland.

4 outlets · 1L · 3C · 0R First reported Account updated
Image: Collider
Image: Deadline
Image: Variety
Image: Screen Rant

1 / 4

The story, neutrally told

Mixed · 2Prime Video has set January 20, 2027 as the premiere date for Bloodaxe, a Norse historical drama from Vikings creator Michael Hirst. Mixed · 2The date and a first teaser trailer were revealed on Friday at a New York Comic Con panel with showrunners Michael and Horatio Hirst and cast members including Xavier Molyneux, Jessica Madsen and Levi Miller. Centre · 2All eight episodes of the first season will arrive together, exclusively on Prime Video in more than 240 countries and territories, according to Collider and Screen Rant.

Mixed · 2The series follows the rise of Erik Bloodaxe (Molyneux), a Norse raider, and his wife Gunnhild, Mother of Kings (Madsen), as they fight for the throne of Norway while rivals, shifting loyalties and betrayals tear the land apart; other Scandinavian kings and a powerful English ruler are drawn in. Left · 1Also starring are Karlis Arnolds Avots, Rod Hallett, Alina Tomnikov, Sisse Marie, Rune Temte and Jesper Christensen. Mixed · 2Michael and Horatio Hirst write, showrun and executive produce, with additional executive producers Morgan O’Sullivan, Steve Stark, Arturo Interian, John Weber and Sheila Hockin; MGM Television produces.

Centre · 2A second season has already been ordered and is in production in Ireland; its premiere date has not been announced, and Deadline said further Season 2 cast, including Maddy Ambus, Steven Brand and Lasse Steen, was unveiled last week. Left · 1Variety notes that the show is set in the 10th century, between Hirst’s earlier Vikings (2013-2021) and Vikings: Valhalla (Netflix, 2022-2024) in the franchise timeline.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
Variety gives a concise trade-news account of the date and trailer, tying the show to Hirst's earlier Vikings projects.
Emphasis
Panel participants, cast list, franchise timeline and production credits.
Leaves out or plays down
Does not mention the 240-country release or Season 2 casting.
Charged language
“Fierce New Trailer”
For example
“Amazon Viking Drama ‘Bloodaxe’ Sets Release Date, Debuts Fierce New Trailer at New York Comic Con” — Variety

Centre3 outlets

Framing
Deadline reports the announcement plainly; Collider and Screen Rant add promotional, fan-oriented framing, pitching it as a Vikings successor or Game of Thrones-like epic.
Emphasis
Binge-style full-season release, global availability, Season 2 production, and comparisons to Vikings and Game of Thrones.
Leaves out or plays down
Deadline omits the eight-episode full-season drop and the 240-country release; Collider and Screen Rant do not mention the 10th-century setting relative to Vikings.
Charged language
“Vikings’ Replacement”“Vikings Meets Game Of Thrones”“highly-anticipated”
For example
“Prime Video’s 8-Part ‘Vikings’ Replacement Officially Sets January Release Date” — Collider
“It's a sign of Prime Video's confidence that it may have just found the next big streaming-era epic” — Screen Rant
“highly-anticipated historical series Bloodaxe” — Deadline

Right0 outlets

No right outlet in our sources has covered this story yet.