Prime Video releases first images from Vikings creator's series Bloodaxe
Prime Video has released first-look images of Bloodaxe, a Norse historical drama from Vikings creator Michael Hirst and Horatio Hirst. It is due in 2027, and Season 2 has already been ordered.
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The story, neutrally told
Centre · 2Prime Video has released first-look images for Bloodaxe, an upcoming historical drama from Vikings creator Michael Hirst. Screen RantN “Prime Video has unveiled a first look at its upcoming series Bloodaxe.” Read at Screen Rant ↗ ColliderN “Prime Video unveils first-look images for Bloodaxe, Michael Hirst’s eight-part Norse epic” Read at Collider ↗ Centre · 1Collider reports that the release consisted of the first 10 official images from Season 1, and that the series is created by Michael and Horatio Hirst. ColliderN “Prime Video finally unleashed the first 10 official images from Bloodaxe Season 1 this afternoon.”“The new series hails from creators Michael and Horatio Hirst, who are best known for their work on Vikings” Read at Collider ↗ Centre · 2Screen Rant says the show has no premiere date yet, while Collider says it is coming to streaming in 2027. Screen RantN “Bloodaxe doesn't have a premiere date yet” Read at Screen Rant ↗ ColliderN “Bloodaxe, which is coming to streaming in 2027” Read at Collider ↗
Centre · 1Collider says Season 1 has eight parts, and that Prime Video has already ordered a second season, which has been shooting this year. ColliderN “Prime Video has already greenlit the show for Season 2 as well, and it’s even been shooting this year”“Michael Hirst’s eight-part Norse epic, with Season 2 already in production.” Read at Collider ↗ Centre · 1According to Prime Video's synopsis, the series chronicles the rise of the Norse raider Erik Bloodaxe and his wife Gunnhild, Mother of Kings, and their fight for the throne of Norway. ColliderN “chronicles the rise of one of history’s most famous Norse raiders, Erik Bloodaxe (Xavier Molyneux), and his formidable wife Gunnhild, Mother of Kings (Jessica Madsen)” Read at Collider ↗ Centre · 1The Season 1 cast includes Xavier Molyneux as Erik Bloodaxe, Jessica Madsen as Gunnhild, Sisse Marie as Thyra, Levi Miller as Haakon the Good and Rune Temte as Gorm. ColliderN “Cast members for Bloodaxe Season 1 include Jessica Madsen as Gunnhild, Xavier Molyneux as Erik Bloodaxe, Sisse Marie as Thyra, Levi Miller as Haakon the Good, and Rune Temte as Gorm.” Read at Collider ↗
Centre · 1Collider speculates that if Season 2 misses a 2027 launch, it would likely air in early 2028; this is the outlet's own estimate, not a Prime Video announcement. ColliderN “it’s a safe bet that the show will air sometime very early in 2028” Read at Collider ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
No left outlet in our sources has covered this story yet.
Centre2 outlets
- Framing
- Entertainment-trade coverage of a first-look image release, pitching the show as a successor to Vikings (and, for Screen Rant, a Game of Thrones comparison).
- Emphasis
- Hirst's Vikings pedigree, cast and synopsis, and the Season 2 order.
- Leaves out or plays down
- Neither outlet gives a premiere date or names an official Prime Video spokesperson.
- Charged language
- “Vikings Meets Game Of Thrones”“Vikings' Replacement”
- For example
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“Prime Video’s New Vikings Meets Game Of Thrones Series Officially Unveiled” — Screen Rant
“8-Part 'Vikings' Replacement Officially Gets First Look at Prime Video” — Collider
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Prime Video has released first-look images for Bloodaxe.
- The series comes from Vikings creator Michael Hirst.
- Both outlets are centre-labelled North American entertainment sites.
Where accounts differ
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Premiere timing
- Centre
- Screen Rant says there is no premiere date yet; Collider says the show arrives in 2027.
Prime Video organisation
Presents Bloodaxe as an epic historical drama, releasing first images and having ordered Season 2.
“Bloodaxe is an epic historical drama, created, written, and executive produced by Michael and Horatio Hirst” — Collider
Centre2 articles
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Prime Video’s New Vikings Meets Game Of Thrones Series Officially Unveiled
Neutral Short news item announcing the first-look images, comparing the show to Vikings and Game of Thrones.
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8-Part 'Vikings' Replacement Officially Gets First Look at Prime Video
Celebratory Promotional write-up praising Prime Video's year, with cast, synopsis and Season 2 details.
Right0 articles
No coverage yet.
- 5 Oct 19:33 First Screen RantN Prime Video’s New Vikings Meets Game Of Thrones Series Officially Unveiled
- 5 Oct 20:48 +1h 16m The A.V. ClubLC Get ready for more Vikings in our first look at Bloodaxe
- 5 Oct 20:52 +1h 19m ColliderN 8-Part 'Vikings' Replacement Officially Gets First Look at Prime Video
Times are when each article was published, or when we first saw it if the outlet gave no time.