Northeastern and Consumer Reports study finds connected cars and apps share data with third parties
Researchers at Northeastern University, working with Consumer Reports, tested 21 late-model vehicles and 30 companion apps. They found widespread data sharing with third parties, including advertising and tracking firms. The two outlets differ on how many vehicles sent data and how automakers responded.
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The story, neutrally told
Researchers from Northeastern University, in partnership with Consumer Reports, examined 21 late-model vehicles and 30 companion mobile apps to study the privacy of connected cars. The VergeLC “researchers analyzed 21 late-model vehicles from 19 brands currently sold in the US, along with 30 companion mobile apps linked to active vehicles.” Read at The Verge ↗ TechCrunchN “Researchers in partnership with Consumer Reports tested 21 late-model vehicles from 17 automakers” Read at TechCrunch ↗ The Verge reports that every one of the 21 vehicles sent data to at least one third-party domain over Wi-Fi, and that over half contacted advertising, tracking or analytics domains. The VergeLC “Every single one of the 21 vehicles transmitted data to at least one third-party domain over Wi-Fi. Over half contacted domains specializing in advertising, tracking, or analytics (ATA).” Read at The Verge ↗ TechCrunch instead says 19 of the 21 vehicles sent traffic to at least one third party. TechCrunchN “Nineteen of the 21 vehicles tested sent traffic to at least one third party” Read at TechCrunch ↗
Both outlets say seven of the 30 apps sent sensitive details, such as vehicle identification numbers, phone numbers and precise location, to advertising and tracking companies. The VergeLC “transmitted sensitive details like vehicle identification numbers (VINs), phone numbers, and precise locations directly to advertising networks” Read at The Verge ↗ TechCrunchN “seven of the 30 apps gave sensitive data such as the vehicle identification number (VIN), emails, phone numbers, and precise location” Read at TechCrunch ↗ Recipients named include Adobe, LexisNexis and Amplitude (The Verge), and Adobe, ContentSquare, Google, Microsoft, Meta, Snap and Yahoo (TechCrunch). The VergeLC “These companies, like Adobe, LexisNexis, and Amplitude” Read at The Verge ↗ TechCrunchN “including Adobe, ContentSquare, Google, Microsoft, Meta, Snap, and Yahoo” Read at TechCrunch ↗ Project lead David Choffnes said there is "a lot to be worried about" and called for clearer transparency and opt-in consent rather than opt-out. The VergeLC ““I think the conclusion is that there’s a lot to be worried about,” Choffnes said in an interview.” Read at The Verge ↗
Pairing data fields lets advertisers and data brokers build detailed profiles, which TechCrunch says are sold to buyers including insurers and banks. TechCrunchN “a scheme that allows advertisers and data brokers to build in-depth profiles of consumers” Read at TechCrunch ↗ The VergeLC “allows data brokers to build detailed dossiers on individual drivers” Read at The Verge ↗ Honda asked its analytics provider Amplitude to delete the location data it had received and changed its app. The VergeLC “Honda, for example, requested that its analytics provider Amplitude delete all collected location data” Read at The Verge ↗ TechCrunchN “ordered its vendor Amplitude to deleta all geolocation data it had received” Read at TechCrunch ↗ The Verge describes other automakers' reactions as mixed, while TechCrunch says all but Honda shifted blame elsewhere, often to consumers, according to the researchers. The VergeLC “Automakers offered mixed reactions to the findings.” Read at The Verge ↗ TechCrunchN “all of them, with the exception of Honda, shifted blame elsewhere and often to consumers, the researchers said.” Read at TechCrunch ↗
Every sentence links to the reporting it rests on.
Left1 outlet
- Framing
- Leads with alarm over the scale of tracking, built around an interview with project lead David Choffnes and the claim that all 21 cars sent data out.
- Emphasis
- Testing method (Raspberry Pi, Faraday tent), advertising recipients, the Google Android Automotive platform, consumers' lack of control and the case for opt-in.
- Leaves out or plays down
- Does not say that fewer than all vehicles sent traffic, and does not report that most automakers blamed others.
- Charged language
- “worse than you think”“data harvesting”“dossiers”
Centre1 outlet
- Framing
- Short report that treats the finding as confirming a known problem but shows its scale and how hard it is for consumers to avoid.
- Emphasis
- Named tech-company recipients, profile-building sold to insurers and banks, and automakers' deflection of blame.
- Leaves out or plays down
- Leaves out the testing method, the Google platform finding and Choffnes's comments.
- Charged language
- “The implications aren’t great for consumers”“shifted blame elsewhere”
- For example
-
“That conclusion isn’t new — there have been numerous investigations and lawsuits exposing how driving data is collected and shared with third parties” — TechCrunch
“Regardless of how this data was collected, drivers weren’t informed.” — TechCrunch
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- The study was by Northeastern University with Consumer Reports and covered 21 vehicles and 30 companion apps.
- Seven apps sent sensitive data such as VINs and precise location to advertising or tracking companies.
- Honda had Amplitude delete collected location data after being told of the findings.
Where accounts differ
-
How many vehicles sent data to third parties
- Left
- All 21 vehicles sent data to at least one third-party domain over Wi-Fi.
- Centre
- Nineteen of the 21 vehicles sent traffic to at least one third party.
-
How many brands were tested
- Left
- 19 brands.
- Centre
- 17 automakers.
-
How automakers responded
- Left
- Mixed: some defended their practices as legal, others acknowledged problems and issued fixes.
- Centre
- All except Honda shifted blame elsewhere, often to consumers, according to the researchers.
Vehicle data privacy topic
Both outlets present vehicle data sharing as widespread and hard for consumers to see or control, with an emphasis on consumers' limited choices.
“how little visibility or control owners truly have over it.” — The Verge
“how hard it is for consumers to avoid, short of not using the vehicle” — TechCrunch
Left1 article
-
Alarmist Says the problem is bigger than consumers realise, using a detailed account of the methods and Choffnes's warnings.

Centre1 article
-
Your car and its mobile app are probably handing over all kinds of data to tech companies
Critical Presents the study as showing the scale of a known problem, stressing automakers' deflection and drivers not being informed.

Right0 articles
No coverage yet.
- 29 Sep 11:35 First The VergeLC Your car’s data privacy problems are worse than you think / A team of researchers tested 21 vehicles and found that all of them transmitted data to a third-party domain. And over half were pinging advertising companies.
- 29 Sep 23:18 +11h 43m TechCrunchN Your car and its mobile app are probably handing over all kinds of data to tech companies
Times are when each article was published, or when we first saw it if the outlet gave no time.